While the USGA prepares to transition from NBC/ESPN/Golf Channel as their television partner to Fox Sports, the organization's "Creative Services" division was commissioned to rally the troops in advance of a lucrative handover that should net the organization an additional $56 million or so annually (From $37 million to $93 million).
The video below was circulated to all USGA staff with the subject heading "Get Excited for USGA on Fox" and was accompanied by a poll asking the staff, "why are you excited for the FOX partnership?"
Here is a screen capture of the results to date that appear on screen when the link is hit (I'm holding back the link in case it can be traced to staffers...no need to have the USGA police spending their Monday plugging leaks):
Fox will be debuting its first non-documentary programming from U.S. Open media day.
For Immediate Release:
FOX SPORTS 1 PRESENTS FIRST EVER U.S. OPEN MEDIA DAY SPECIAL
Hour-Long Program Previews 115th U.S. Open at Chambers Bay
Joe Buck, Greg Norman, Holly Sonders and Brad Faxon Host
New York – With the U.S. Open Championship just around the corner, FOX Sports presents U.S. OPEN MEDIA DAY SPECIAL, a one-hour showcase previewing the 115th U.S. Open Championship. Originating from the United States Golf Association’s Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.
Hosted by Holly Sonders and Joe Buck, with insights and special features from analysts Greg Norman and Brad Faxon, the special also includes sit-down interviews with USGA Executive Director Mike Davis and President Tom O’Toole Jr., who provide a comprehensive preview of our country’s national championship.
“We are excited to present the first ever U.S. Open Media Day show,” said Bill Richards, senior vice president of FOX Sports production. “Chambers Bay is one of the most unique courses in the country, and we look to capture those iconic images for viewers and bring a one of a kind behind-the-scenes look at the preparation for golf’s greatest championship event.”
Course architect Robert Trent Jones Jr. also joins the show, providing a detailed look at the course layout and challenging links design. Reigning U.S. Open champion Martin Kaymer appears via satellite, sharing insights on his championship experience and what he expects from this year’s venue. Norman and Faxon walk viewers through each hole, offering analysis on particular points of interest and spots that could spell trouble for competitors during championship week.
U.S. OPEN MEDIA DAY SPECIAL also showcases the innovative technology which FOX Sports expects to integrate into the U.S. Open telecast. Featuring never-before-seen enhancements, such as augmented reality graphics illustrating the contours of greens as well as wind speed and direction, in addition to drone fly-overs and 4k Flex technology that brings super slow motion shots and drop down robotic cameras for unique angles throughout the course, FOX Sports promises a golf broadcast with new and distinct perspectives.