David Dusek looks at the attention Tiger Woods brought to the clubs he played in the Bahamas last week and in a strange twist, he might have brought more quality attention to those brands because he's not being paid by them. Will it continue when/if he signs with a company? After all, Nike probably couldn't sell a putter if they tried after Woods made clear he couldn't wait to put his old Scotty Cameron back in the bag.
From Dusek's Golfweek.com story, quoting Bridgestone's Corey Consuega:
Consuegra said that having staff Tour players such as Brandt Snedeker and Matt Kuchar is extremely valuable, but Woods’s use of a Bridgestone ball created an immediate impact. In fact, Consuegra said Bridgestone’s website received about the same amount of traffic last Monday through Friday that it did in the entire third quarter of this year (July-September), and most of those visitors were going to the Tour B330S page.
“It changes the way we can tell the consumers and the public how good we are in the golf ball category,” Consuegra said. “We get outspent by our biggest competitors, but (Woods is) one of the best players to ever play the game, period, and he could have selected any golf ball on the market today he wanted, and he chose to go with the B330S.”