The ramifications could be significant for golf on television and its appeal to a broader audience, therefore the DraftKings push this spring will undoubtedly be watched closely. How successful it all becomes could even influence television negotiations, fan interest and the overall health of professional golf. (You may recall Golf Channel's Rich Lerner asking new PGA Tour Commish Jay Monahan about this in January and receiving a surprisingly open-minded response.)
Dustin Gouker at League Sports Report notes the pre-Masters push DraftKings is making to go all in to grow their audience via enhanced app and site, uh, games.
According to DraftKings, fantasy golf on its platform has “experienced a 23x growth and more than 15 million entries” since launch.
Gouker explained the difference in DraftKings and rival/future partner Fan Duel's approach to fantasy golf here.
The ad campaign is clever. Though how much of this is real, I don't know. But it's entertaining and of course, will lure many of us to make a donation to their cause!