"Actually, my plan is to die in office at the age of 82"

april29_finchem_299x199.jpgAlan Shipnuck pens a lengthy and compelling profile of Tim Finchem for this week's SI Golf Plus. This is by far the riskiest move yet in the Finchem rebranding project, which started in earnest this February and takes on an edgier tone by the very notion of allowing SI access. (I shudder to think of the negotiations that took place before Shipnuck got the green light.)

There are many highlights including lots of new insight into the $5.2 million man. We learn about how his political career was derailed (got to pay those speeding tickets Tim!), about where he likes to vacation, why the WGC's are staying in the U.S. (it's TV's fault now!) and more seriously, moving anecdotes about his mom who sounds like she was truly a special person. We're also reminded what a big Democrat Finchem used to be, which is always good for getting the juices flowing with the groupthinkers on tour.

The only disappointing aspect of the piece was not Shipnuck's fault, but instead, the peculiar decision to headline it this way: "PGA Tour commissioner Tim Finchem has made a lot of golfers very, very rich — and a few very, very angry."

While we hear from a few angry folks you'd expect to hear from (Norman, Vickers, Pernice), it would have been nice to hear more from the rank and file about beefs with say, his excessive salary, their take on lavish executive compensation, the stockpiling of VP's or Finchem's weak record when it comes to actions related to equipment regulation, slow play and course setup. Though we learn Phil Mickelson is still definitely not a fan.

There was also this quote about his passion for restructuring and, well, firing people.

"An organization needs to be constantly refreshed," he says.

You ever notice that executive types who say stuff like that never feel that applies to themselves? And in Finchem's case, it seems he may want to keep working beyond the end of his current deal.

Should it come to pass, the Olympics would wreak havoc with the Tour's schedule, but Finchem sees it as one of the best ways to expand the game globally, which makes it the right thing to do. On the other hand, 2016 is the target date, by which time the logistics will be another commissioner's problem.

Or will they?

"Actually, my plan is to die in office at the age of 82," Finchem says with a hearty laugh.

In fact the commissioner says he has no time line in mind for the end of his tenure and that "it would be a mistake to assume" he will step down in four years when his contract expires.

How can I complain? He makes blogging easy.