Golf Channel is calling this three-hour film on Arnold Palmer one of the most ambitious projects in its history, which is saying a lot on a network currently running the apocalyptic Big Break Florida!
Helmed by Israel DeHerrera, producer of last year's outstanding Trevino documentary, a team has followed The King for a year, interviewed over 100 people and gone through Palmer's extensive film library to produce a three-part epic that will debut Sunday night of The Masters and air the next two nights.
From the release, the three parts of Arnie:
“Arnie & His Army” – Sunday, April 13 at 10 p.m. ET following Live From the Masters – This first episode recalls the people who influenced Palmer and instilled the values of integrity and human kindness that helped make him the man he has become both on and off the golf course, with special tribute to his parents Deacon and Doris. This retrospective ranges from stories of Deacon teaching him how to grip a golf club to his early days on the PGA TOUR with his first wife, Winnie, as they raised a family together to those who helped build Palmer into a worldwide brand. And this brand was built around a man who never fails to acknowledge his fans or sign an autograph, an autograph famed for always being legible. Palmer believes if you are going to take the time to sign, make it right, which is a philosophy he has ingrained in other sports superstars. The first hour also delves into Palmer’s influence on sports marketing. Before Michael Jordan and Nike there was Arnold on his tractor touting the benefits of Pennzoil motor oil. He was the first athlete who had any kind of significant influence on popular culture, an influence that continues to this day. In fact, his range of influence has been unrivaled – evidenced in part by the fact that he could perform as a spokesperson for Pennzoil while, concurrently, serving as an ambassador for the luxury Rolex brand.
“Arnie & His Majors” – Monday, April 14 at 10 p.m. ET – The second episode remembers Palmer’s competitive career, his go-for-broke style and his ups and downs at golf’s major championships. Covered are his amateur victories, including the U.S. Amateur in 1954, which he calls his most important win ever; his four Masters titles in a span of only seven years; the thrills of his U.S. Open victories and how winning the Open Championship in 1961 at Royal Birkdale changed that major championship forever in the minds of American players. Also explored is Palmer’s challenging history with the PGA Championship – the only major he never won.
“Arnie & His Legacy” – Tuesday, April 15 at 10 p.m. ET – The concluding hour delves into the legacy of Arnold Palmer and his influence on popular culture, which stretches way beyond the links. Despite his last win on the PGA TOUR coming 40 years ago, according to “The Golf Digest 50” money list, Arnold Palmer had his best-year ever in earnings in 2013 and was the third-highest earner off of the golf course, behind only Tiger Woods and Phil Mickelson. This placed Palmer second behind Michael Jordan on Forbes’ list of highest-paid retired athletes in 2013. The Arnold Palmer brand has launched a wide range of businesses, including a lifestyle designer label in the Asian marketplace with more than 400 retail outlets, a self-titled iced tea-lemonade beverage, golf course design and management firms, and even a cable television network by co-founding Golf Channel nearly 20 years ago. And his long-standing relevance in popular culture continues to have an impact, evident by the fact that he was just as likely to have his photo taken with Hollywood starlet Esther Williams as a 17-year-old in 1947 as he was with supermodel Kate Upton as an 83-year-old in 2013. He has always had the ear of golfing U.S. Presidents starting with his special friendship with President Dwight Eisenhower and the admiration of Hollywood icons like Bob Hope and Johnny Carson. And Palmer has reached the echelons of the rich and famous without compromising his core values throughout his life, which are on display with his many charitable endeavors that have raised millions of dollars for charities, including the world-renowned Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies in Orlando and hosting the PGA TOUR’s Arnold Palmer Invitational presented by MasterCard at his Bay Hill Golf Club and Lodge.