Seeing Tiger Woods show up for Lindsey Vonn’s record-breaking performance in a less-than-incognito skull mask might seem a tad strange to the conservative golf world. But these could also be the early days of a new Nike line aimed at the under-represented cold-weather millennial golfer who adores the Oakland Raiders.
I understand it’s not my place to tell companies what products to make, but there is an opportunity to tap a market that can grow the game by activating previously non-transcendable demographics.
So here’s what I’m thinking for Just Skull It. with help from the art department providing the visionary product design mock-up and first advertising piece.
The Nike Golf Reversible Knit Hat is made of ultra-soft reversible fabric, with a Honolulu evening gray for those nighttimes when you don’t want homeless people to mug you and a softer, East Bay gray when you’re headed out to to watch a Raiders game in your favorite dad jeans. The “Just Skull It” slogan fronts this must-have piece of 21st century golf gear. Retail: $34.95
To round out the package, Nike introduces its first cold weather Tiger Woods Limited Edition Skull Mask that can double as Halloween costume or just lend extra non-recognition for those late Sunday afternoons when you take your yacht around Hobe Sound. The revolutionary UltraDri-FORM Max Compression fabric breathes to help your mouth remain dry or to send extra oxygen to your new implants. An interior layer of UltraDri-FORM also absorbs foul language when you skull, chunk or otherwise flub a wedge shot around the greens. The human skull motif fronting the mask features a missing tooth for added intensity and fear factor for your Day of the Dead celebration, with full branding value delivered via the UBERDay-GLO Nike swoosh. Retail: $49.95