A new opposite field PGA Tour event for Open Championship week.
Some of the press release:
Barbasol Championship to Debut on PGA TOUR in 2015 Tournament near Opelika, Alabama will be held the same week as the British Open
MONTGOMERY, Ala. (August 11, 2014) – A new PGA TOUR tournament sponsored by Barbasol, the No. 1 shaving cream brand in the U.S., will debut in 2015 at the Robert Trent Jones Golf Trail at Grand National near Opelika, Ala. A four-year agreement establishing the Barbasol Championship was announced today at the Alabama State Capitol by Governor Robert Bentley and representatives from the PGA TOUR and the Robert Trent Jones Trail Foundation, which will serve as the tournament host organization.
The Barbasol Championship will be held at the Grand National - Lake Course July 13-19, 2015, the same week as the British Open.
“We are excited to announce the creation of the Barbasol Championship and to present an outstanding new playing opportunity for our members beginning next season,” said PGA TOUR Commissioner Tim Finchem. “Barbasol has been a leader in the industry for more than 90 years and we are delighted to forge this new relationship with such an iconic brand. We are equally pleased to partner with the Robert Trent Jones Trail Foundation and to bring this tournament to the renowned Robert Trent Jones Golf Trail and Grand National’s exceptional Lake Course.”
The Barbasol Championship will become part of the FedExCup competition, awarding 300 points to the winner.
“We are extremely pleased to be partnering with the PGA TOUR and the Robert Trent Jones Golf Trail,” said Tom Murray, President and CEO of Perio Inc., the parent company of Barbasol. “As we approach Barbasol's 100th year, bringing together two of America’s most respected, iconic brands is further proof of our long-term commitment to expanding our sports partnerships.”