Shocking I know, but
The Golf Channel GOLF CHANNEL has entered into a partnership that could call into question whether they might give favorable coverage to players with a certain affiliation. I know, I know...you're stunned.
Anyway, get out your MBAspeak bingo boards...
GOLF CHANNEL PGA TOUR Platform Secures Major Partnerships with TaylorMade-adidas Golf and UBS
ORLANDO, Fla., (Jan. 13, 2007) -The GOLF CHANNEL recently has secured multi-year partnerships with TaylorMade-adidas Golf and UBS, which provides the opportunity for both companies to maximize early the GOLF CHANNEL'S 15-year programming platform with the PGA TOUR, as well as the growth of the network.
Maximize early the 15-year programming platform? Anyone care to translate?
TaylorMade-adidas Golf will hold a significant position within PGA TOUR-related programming on the GOLF CHANNEL throughout the golf season, while also becoming the network's official golf apparel and footwear company. The company's golf apparel will be worn on all GOLF CHANNEL live tournament telecasts and in-studio programming.
TaylorMade-adidas Golf also will become the exclusive equipment and apparel sponsor of Live From the U.S. Open, a part of the network's signature wrap-around news and analysis franchise. And the company will hold a major media position throughout the golf season in PGA TOUR tournament programming - as well as in franchise programming such as Golf Central and Sprint Post Game - to provide complete access to their core customer base.
Franchise programming, as opposed to just programming. Does this mean we'll have the set littered with R7's?
"We're extremely gratified that we've been able to work with TaylorMade-adidas Golf to establish and entirely new partnership" said Gene Pizzolato, GOLF CHANNEL executive vice president of advertising sales and new media. "The demand for PGA TOUR product on our air has been strong, and we are thrilled that we were able to provide our partner at TaylorMade-adidas marketing solutions to elevate their brand presence on our air beyond commercial units."
Wow, reading Pizzolato is like watching Picasso paint or Michelangelo sculpt. A true master of his medium.
Though I have to say, maybe I watched Scarface too much as a child, but something about the use of product just makes me think of that white powdery stuff Tony Montana was peddling.