Smarting from that new 3-year contract extension, LPGA Commish Carolyn Bivens announced a de-branding of the LPGA Championship and a likely move to a summer date in the Northeast U.S. Naturally, she was quite humble in announcing the move, as reported by Ron Sirak.
"The LPGA has been surviving for 58 years," Bivens told Golf World. "Now is the time to move into the world of major sports." She said that while the tournament will have no title sponsor (other than the LPGA), it will seek presenting sponsors to help with the cost of running the event -- and hope to be part of a television package that will generate revenue.And she seems to have really mastered the rhetorical question.
"Could the proceeds from the LPGA Championship be the beginning of a real retirement fund?" Bivens asked rhetorically. "Could it grow into an LPGA version of the Masters? Could it contribute two, three, four, five million dollars a year to the pension fund? The business plan we have for 2010 can take this tour to a new level of financial stability."