Nice work by Eamon Lynch to explain for Golfweek readers why some are so offended by Brooks Koepka’s blunt ways:
Boastfulness isn’t much embraced in professional golf. A sport that prides itself on being a gentleman’s game is predisposed to treat bombast as vulgarity. Through that muted lens, Walter Hagen was viewed as more carnival barker than confident champion. Greg Norman held his ego largely in check until he moved wholly into business, at which point it was a brand asset. Even at his peak, Tiger Woods lets his clubs speak for him, though that didn’t stop the sniping about his aloofness and fist-pumping being unbecoming.
Golf has long lionized stars who conduct themselves as though inhabited by the ghost of Byron Nelson: courteous throwbacks to a time when sportsmen were free of profanity, scandal and indictments. Blandness over bluster. Against that colorless standard, Braggadocious Brooks stands out for reasons that are obvious.