Finchem On Cume Audiences, Brand Interweaving And Striking Distance Retirement Acceleration

Ah, I remember when the ASAP folks called Tim Finchem's latest b-speak favorite cum audience. But after fifteen internal meetings and one memo I'd sure love to read, the latest buzzword is now cume audience. For the life of me, I don't know why they tweaked it, but boy were those cume audiences the topic of the day at East Lake when the Commissioner sat down with the slingers to talk about the state of the tour.
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"There are so many ways the Tour could have regulated Tiger to East Lake next week, starting with the stipulation that the defending FedEx Cup champion gets the chance to defend."

I thought Cameron Morfit was going for a tongue-in-cheek/April Fool's deal with his suggestion that the tour should have figured out a way to get Tiger to East Lake--kind of like when NBC scrambled to figure out a way to keep Charles Van Doren after he intentionally lost on Twenty One. But it appears Morfit is serious in his criticism that the FedExCup has taken a hit because the PGA Tour did not rewrite the rules to get Tiger to the Super Bowl, even though he's got a .500 record.
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The Worst Thing About The FedEx Cup?

FedEx Cup groveling seems pointless these days since (A) the PGA Tour will not admit what a convoluted mess they've created, (B) the likeliehood of FedEx returning after 2012 doesn't seem great, and (C) the opportunity to have created something water-cooler worthy seems to be the last thing the risk-averse legion of play-it-safe VP's would ever consider.
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"Besides, is a respectable crowd 1 out of 4 days going to cut it? I think not."

Ed Sherman notes the issues with Cog Hill's greens and also points out the noticeably smaller crowds compared to when the Western Open event was played around July 4th.

However, it still was stunning to see a shot of "Pork Chop Hill" behind the 14th green. During the Western years, it would be jammed with wall-to-wall people. Late in Saturday's round, the gallery barely was one-person deep.

On Sunday, I walked a few holes with the leaders. When I took my kids in previous years, it was difficult for them to see anything from behind the ropes. They wouldn't have had much of a problem Sunday.

The crowd, though, was much better Sunday, approaching the old Western Open levels. Then again, it was a perfect day; you had a Woods-Mickelson pairing; and you got a wonderful winner in Dustin Johnson.

Besides, is a respectable crowd 1 out of 4 days going to cut it? I think not.

The date definitely is a challenge for the WGA and BMW. But it is incumbent on tournament officials to find ways to generate more buzz about the BMW next year. It might be time for some thinking out of the tee box.

The Stack And Tilt Wars: "I'm not going to say the person's name, whoever Tiger is working with, you know, he's got Andy and Mike's DVD, his book, and he always calls them asking questions."

Charlie Wi, following Friday's round at Cog Hill, was asked about Stack and Tilt's status on the PGA Tour.

And I know that you're probably referring to Aaron Baddeley and Mike Weir, but Aaron Baddeley was the worst ball striker on the PGA TOUR before -- well, you should laugh because it's a fact. It's a stat that we -- and Andy and Mike, to their credit, took him -- he won three times with Andy and Mike, and also took him to inside top 20 in the world. And if that's not good enough for Aaron, well, it is what it is.

And also Mike Weir, he was also one of the worst ball strikers on TOUR, and it took him to -- he won two times with Andy and Mike and make $6 million in two seasons with Andy and Mike, and he thought that wasn't good enough. If you look at -- they're not here this week, so maybe they should be working with Andy and Mike.

And they're good friends of mine, too.

Andy and Mike or Aaron and Mike? Uh, probably the first two.

Q. I might be reading too much into it, but just the way you introduced them early in the press conference, you're working with them and they're the Stack & Tilt guys, do you feel they've been under an unnecessary attack lately?

CHARLIE WI: Well, yeah. All the players know and all the caddies know who all the best teachers are out here. They're really quiet. They don't go around looking for press or anything. But I think that because it is different, other teachers have a tendency to bash them. Maybe they might be one generation ahead of them, but in the end they're not teaching something that is new. They're teaching geometry, and geometry works for everybody. If you're 200 pounds, if you're 6'3", 5'5", everybody, geometry is the same with everybody.

You know, if you guys had a chance to sit down with them and talk to them about golf, you know, you would see that they know what they're talking about, and they have a huge following. I'm not going to say the person's name, whoever Tiger is working with, you know, he's got Andy and Mike's DVD, his book, and he always calls them asking questions. They know what -- they definitely know what they're talking about.

 You just had to bring Tiger and what's his name Sean Foley into this, didn't you?

Q. I don't remember it. Do you take it personally, I guess, because you're still working with Andy and Mike, and they seem to be criticized in various publications, and the guy that Tiger is working with is getting a lot of attention?

CHARLIE WI: Yeah, and I think that there's an article coming out in Golf Digest, and there was a big problem with Andy and Mike and the person that's working with Tiger because the pictures that are in the Golf Digest is pretty much straight out of their golf book that they have released.

Andy approached him and said, hey, I don't think it's fair that you're using our material. But he goes, well, you know, they asked me a question and said who do you look up to as teachers, and he said that my first teacher is Andy and Mike, the Stack & Tilt guys, so we'll see when the publication comes out if he did say that or not.

The Battle Of The Swing Instructors. It would be so much more fun than Big Break Daufuskie Island.

"And anybody good enough to play it knows what a wreck it is."

As a conoisseur of player complaints, I have to say that the Cog Hill bashing is some of the toughest I've read and somewhat oddly timed considering that last year was the debut of Rees Jones' reestoration. But maybe what this speaks to is just how much mediocre design work--it's not like this is their first cup of Rees--the modern player will look past if a course is in good condition. If it's not, maybe the floodgates really open?
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