"Is this worse than the original offense?"

noosecover.jpgSteve Elling blogs about Golfweek's latest cover (which follows, help me here, a pill and some other strange stock photo recently?).

Traditionally conservative Golfweek magazine, one of the game's two national weekly magazines, is courting considerable controversy by putting an image of a hangman's noose on its next edition.

As civil rights activists grumble over Golf Channel anchor Kelly Tilghman's comment Jan. 4 about Tiger Woods, the magazine is unveiling a series of follow-up stories on the issue, which includes feedback from former network broadcaster Ben Wright, who was canned by CBS several years ago for making sexist comments and lying about it to his superiors.

But is emphasizing the noose, given its racist connotations and galling symbolism, a form of intentional journalistic pandering?

"There was a great deal of debate over it," Golfweek editor Dave Seanor said Wednesday of the magazine's in-house deliberations. "But it was the news of the week, no question about it. That's what everybody in the game is talking about."

"TV ratings have flattened out, and Internet upstarts are luring away young sports fans who grew up with ESPN as part of the sports establishment."

Go figure. With the likes of YouTube and Deadspin coming along, Adam Thompson in the WSJ says that one reason ESPN is coughing up $2 million a year for Rick Reilly and hiring away quality journalists is to break news and in general, deliver a higher quality, gulp, product.

The brand ESPN created was a fun, irreverent locker room, driven by the highlights and hijinks of "SportsCenter," which it aired several times a day, updating all the while. But as video begins to explode on the Internet, the highlight formula is showing signs of plateauing: Sports fans can go elsewhere to catch up on the day's games -- and especially to indulge their local-team loyalties. TV ratings have flattened out, and Internet upstarts are luring away young sports fans who grew up with ESPN as part of the sports establishment.

 

And....

So to remain the self-proclaimed "Worldwide Leader in Sports," the network is bulking up on content that is harder to duplicate. Rather than just introducing game video, the idea is to serve up breaking news and expert analysis, aggressively blanketing TV, the Internet, the magazine and even cellphones. In the new Internet-fed landscape, a two-minute video can be just as important. And the ESPN brand isn't enough -- it needs individual go-to names like Mr. Reilly, or ESPN's existing Web star, "Sports Guy" columnist Bill Simmons.

Good news for the PGA Tour and it's 14-years-to-go partner Golf Channel: even ESPN's ratings are down. 

ESPN's cable-TV operation is still a juggernaut. It charges cable operators more than $3.26 per subscriber per month, an industry high that will jump to $3.65 in 2008, according to Derek Baine, senior analyst at SNL Kagan. Mr. Baine values ESPN at close to $30 billion.

But the network's year-to-date ratings are down from a year ago. The average number of households tuned into ESPN in 2007 declined 10.2% in prime time and 5% for the full day through last week, after climbing over a similar period between 2005 and 2006, according to Nielsen Media Research. Some of its brand extensions have failed: A much-touted mobile-phone service went bust last year (the ring tone was the SportsCenter theme song, but the other features weren't compelling).

What Is The Sports Rights Owners Coalition Up To?

Looks like The Brand Lady was ahead of her time as the "Sports Rights Owners Coalition" (gee, I wonder what they are after) is, according to Doreen Carvajal in the International Herald Tribune....

"seeking international treaties to "protect and promote the special nature of sport" and its intellectual property rights in a fast-changing digital world.
In other words, they may want to get their hands on photos and the rights or even money made from shots taken at sporting events. I believe the PGA Tour and LPGA Tour are part of the coalition and as you may recall, the LPGA Tour rather ridiculously attempted to gain control of images in 2006, leading to an embarrassing media boycott and resolution.

 

Follow Up On "Best New" Photo Criticism

It took them a few days but all of a sudden my email box filled up with notes from photographers to let me know about the apparent evilness of my suggestion that Stephen Szurlej's Golf Digest Best New photos were less than excellent.

I normally feel bad when people whose work I so admire say I was "mean-spirited," but one also suggested that if I could just keep my "writing at the same level as Steve's photography," I'd be "right up there with Herbert Warren Wynn."

That's when I realized that A) Norm Crosby would have wished he'd come up with that line, and (B) the work of our friends in the golf photography profession largely goes unappreciated and therefore, rarely critiqued. In other words, any criticism might rattle some cages.

I was going to let this go but the emails suggest a discussion of golf course photography might be worthwhile.

First, a few points.

Stephen Szurlej is probably the best tournament photographer in golf. He's always at the right place at the right time and has done some amazing work. His list of epic photographs is endless.

However, he exclusively photographs the Golf Digest "Best New" courses each year. This is a difficult assignment because it has to be accomplished in short time with dicey weather. But can one person capture all of the award winners without some quality compromise? I understand Szurlej insists on this exclusive arrangement, and therefore must accept that less-than-inspiring image will be noticed and called out. Especially when architects have clients or potential clients asking why they ran a rear view shot that shows nothing.

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Click to enlarge the 2003 Rustic Canyon Best New image, scanned out of the magazine (cropped to fit my scanner, but you get the idea...it's not flattering)
It just so happens that I was involved with a course that won a Best New in 2003 and the image prompted a few Golf Digest folks to apologize. They suggested that the constraints of having one person photographing these courses in a very short amount of time may have led to an image that artfully highlighted a weed, captured the late light glistening off a cart path curb and for good measure, included a pair of carts in the shot. Other than that, it was stupendous.

What is most disappointing about the non-aerial photos this year--particularly the TPC Boston set--is that the reader gets no feel for the architecture or what the golfer faces. In a spread highlighting the best new architecture, I don't think it's a lot to ask for something more than a ground level, rear view of a hole.

For example, here is the photo that ran in the magazine under the caption: "No. 1/ TPC Boston: It's not often a makeover results in an older look."

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The photo depicts the par-4 10th, which was probably the least-tinkered with hole on the course and most certainly does not look old. So when considering the options for possible photos, you have to wonder why a hole that did not really represent the impact of the remodel was chosen. Furthermore, photographed from an angle that fails to capture the new look bunkering or much else of interest.

Perhaps I've just been spoiled by Golf Digest's consistent high quality and often cutting-edge photography. But when architects and their teams put so much into a design and panelists recognize such work, it would be seem fitting that the photography should match.

In the case of the remodel category, it also would have been great to see before-after comparisons. But since this was the final year of that category, I won't bother to ramble on about the importance of demonstrating how courses get transformed. (For some comparison shots of TPC Boston, you can go here, here, here, here, here, here, here, here, here and here.

So I put it to you all. What do you like to see in golf course imagery? Whose work do you admire, and why?

Are You A Scottsdale Golfer?

This Business Journal of Phoenix story reports that 80 golf writers from around the globe will be descening on Scottsdale to mooch off of Troon North and the TPC Scottsdale Dec 2-5.

This year's writers represent publications such as Golf Digest, Golf Chicago Magazine, San Gabriel Valley Tribune, USGA.org, Golfweek, Fore Texas, PGATour.com, Milwaukee Journal Sentinel and Golf Times in Japan, as well as TV shows, including the Golf Channel, Golf Iceland TV, KGO-TV San Francisco and Backspin The Golf Show.

"Golf continues to be an important driver for Scottsdale tourism," said Laura McMurchie, vice president of communications for the Scottsdale Convention & Visitors Bureau. "These media help us reach core golfers planning their next vacation."

This was interesting... 
A Scottsdale golf vacation survey conducted by the Golf Digest Publications Research Resource Center found that the city's customers - compared to non-Scottsdale golfers - are more affluent ($252,000 average household income vs. $183,000), more skilled (13 handicap vs. 15), and play more golf (72 rounds annually vs. 65).

Wow, I think we all need to become Scottsdale golfers if it will help us make more money and play more golf. Wait, oh, oh I get it.

Knockdown Shot Follow Up

You know I got something wrong here the other day.

I pointed out that the various British writers gushing over the European Tour's "Road to Dubai" announcement also happened to have their way paid by the Tour.

Actually, that was not the case. It seems to have been much worse.

From Elling's Knockdown Shots:

News item: Members of the British press corps on Monday were flown to Dubai on the personal jet of the royal family of the United Arab Emirates in order to attend the announcement regarding the mega-money 2009 event.

"Keep trying seemed to be the consensus."

Ken Klavon at the USGA blog reports on the PGA Tour's now-annual excuse to gather everyone in Ponte Vedra to try out the latest MBASpeak they've picked up in Forbes (and yes attendees, I'm still awaiting a transcript in my email box...chop, chop!).

Judging by the tone of Klavon's piece, not much progress was made in improving media access to players. Then again, PGA Tour players are pretty accessible one on one. Dealing with their agents is another story.

More interesting was the context in which Klavon put the decline of newspapers as compared to Internet numbers. Granted, I still wonder if these U.S. Open and PGATour.com page views include those automatic leaderboard refreshes, but even cutting the numbers, the are staggering.

In my humble opinion, online journalism still isn’t being fully embraced. For those of us who have made the transition from traditional media to the digital age, there is an element of credibility that has been brought along. But that wasn’t the crux of the question. It was based on the following: (and this is where I throw dazzling stats at you):

Consider that in 1990 the total U.S. newspaper circulation equated to roughly 60 million readers. Now chew on this: this year that figure is down to 40 million. Why is this significant? Because the advent of the Internet, with its slew of deliverable content platforms over the past 10 or so years, has overtaken this fossil. (And you’re talking to someone who worked in newspapers and continues to hold it dear to his heart).

Last year usopen.com gleaned 265 million page views. The year before the number came in around 112 million. The reach of the Internet seems limitless. Those figures are more than the entire newspaper circulation combined in the United States. Incredible. Yet some still are having a hard time embracing it. Hate to say it but the ship is sailing. Or has it sailed?

To get back on track, few of the panelists except for Bob Harig, a golf writer at ESPN.com, had much in the way of a solution to my question. Keep trying seemed to be the consensus.

Reilly Departs SI

I'm not really sure what to make of Rick Reilly darting from SI to ESPN since I wasn't the type to open up the magazine from the back just to read him. And since it had been some time since he'd contributed much to the golf coverage other than columns, I doubt his departure will mean that much to the golf coverage there.

Thanks to reader John for Richard Sandomir's NY Times story on this.

One Amazing Lede

First he was burying the Faldo-Monty lede, but I think John Hopkins may have produced the single worst lede I've read in a major newspaper.

Tell me there was a copy editor strike that had something to do with this:

The West course, damp underfoot, cloudy overhead, was no place for faint hearts or short-hitters in the last eight of the HSBC World Match Play Championship and the men who compete today for a place in tomorrow’s final are big-hitters, really big-hitters, who come from four continents. Truly the use of the word World in the title of this event is not over-egging it.

 

"He's got the wrong swing coach, that's for sure."

It's always dangerous when otherwise excellent sports writers try to cover golf, but at least you can sympathize with their plight. And then there's Mike Lupica, who really isn't excellent and who is frequently paid to write about golf. And I'm always left wondering why.

Case in point, from his New York Daily News column, courtesty of reader Tuco:

It will be interesting to see how Tiger Woods does at the PGA in Tulsa next month, because there are smart, informed golf guys I know who say he is burned out right now.

He's got the wrong swing coach, that's for sure.

Yep, that's a given. No Grand Slam under Hank's watch!

 

His knee bothers him more than he lets on.

But this guy I talked to said that the biggest problem is that Tiger is simply a little burned out, after the long run he's had being ... Tiger!

Turns out it was Jerry Corzzinni, a runway technical supervisor at Teterboro who spotted Tiger rubbing his finger between his eyes, pinching the bridge of his nose during a particularly nasty post-FedEx Cup ad campaign launch luncheon in New York City. 

Lupica gets all of the scoops.

Seriously, is must be nice to be burned out and still nearly win two majors! 

Caddying Column Genre Hits New Low

No golf writer's career is complete without a Plimpton School of Participatory Journalism degree-earning column on caddying. But Rob Oller may have hit rock bottom with the proverbial caddying-for-someone-famous piece on his day looping for the man who holds a Masters in caddying columns, Rick Reilly.

It turns out Reilly, who served as celebrity keynote speaker at a tournament dinner Sunday night, needed a caddie. I needed a column. Two plus two equals Fore!

 

New Look GolfDigest.com

GolfDigest.com debuted a new look yesterday and I must say that once my Firefox browser history cleared and the warped look was gone, it appears to be a huge improvement visually.

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(click to enlarge)
(Some of you might initially get a weird look if you use Firefox's browser as you can see on the left, but not to worry, a quick "History" clearing or a few clicks of the refresh button gives you the new setup. And believe me, you'll want to view the site in Firefox, because the pop-up subscription ads are relentless.)

Aesthetically, the site appears to be a ripoff loving homage to the New York Times web site, which is a good thing since that is one of the better looking sites on the web.

Howevever, the GolfDigest.com blog and article font sizes are ridiculously small while Times articles are much more readable. If you've seen The New York Times on the iphone, it looks amazing. I think GolfDigest.com would hard if not impossible to read on the iphone, which is an issue since either it or other web-friendly smart phones will be in most people's hands in the near future.

It's a bit surprising not to see Golf World get its own site, but I'm sure there are platform branding and upward cross pollination issues that I just don't understand.

Most promising is the Local Knowledge blog, which I skimmed after pulling out my magnifying glass. Here's what Editor in Chief, Jerry Tarde, had to say about it:

What's important that you need to know? What happened that was funny?

We think we're capable of doing this better than anyone else because Local Knowledge unleashes the combined resources of Golf Digest and Golf World. More than 50 writers, editors and contributors will be on this blog, seeking you out with the news you need to know.

Meanwhile the Editors Blog, Golf For Women, Campus Insider and Barf and Gag are behind a link that might cut down on their traffic. i'm not sure why they aren't linked on the home page instead of say, the Rule of the Day?