Tiger Tests Out New Edgy Nike Ad Slogan On Suzann Pettersen

From her post-Canadian Women's Open win press conference:

Q. Looking back at yesterday, Karrie said that it was probably going to be daunting to be all alone in front with a five-stroke lead, a big lead. And you look at her, and she's an LPGA Hall of Famer; did it feel like that out there? Did you think about that? Did you have the nightmares from last night that we talked about?

SUZANN PETTERSEN: To be honest I didn't sleep that well. I tried to – actually, it was funny, tried to look an all of the press conferences on the U.S. Open last night before I went to bed and there were a few kind of big wins yesterday and a few surprises, and I tried to look at all the underdogs and what they said in their press conference. Everybody kept saying, you never give up, you keep grinding and you've got to believe you can do it. And I tried to bring those words kind of with me today, just keep believing what you do and don't fear anything. The door is wide open and you've just got to keep doing what you're doing.

Alright, enough with the cliches. What was Tiger's text message?

In that way, I used a lot of other sports and performances in kind of an inspirational way. I got a message from Tiger this morning, ‘Keep doing your shit.' So I guess I did keep doing my shit. (Laughter).

Why "just do it" when you "keep doing your %$#@" is so much more bold, direct, global, iconic and 21st century brand worthy?

"Patty is the best person I could have asked to be on my bag, not only is she a great caddie, she is a great person and a legend on the course."

First Tee grad Alex Phillips is filing PGATour.com diary items from the Walmart First Tee Open at Pebble Beach, and it was fun to read that her caddy for the week is none other than Hall of Famer Patty Sheehan.

There's No "Mr. and Mrs. Wie" In Team!

Jim Gorant reports that the parents have been told they weren't welcome in the Solheim Cup team and locker rooms.

Matthew Win Provides Much Needed Lift For Downtrodden Heterosexual White People

As Mark Reason noted in his round three game Women's Open Championship story, these are tough times for long-discrimated-against, fair-skinned folks of the world who've been pushed aside by ambitious, predatory young Asian women of great golfing skill.

Yet eleven weeks removed from giving birth, Scotland's Catriona Matthew held off the same Kurosawa-film extras killing LPGA Tour golf that Reason warned about, capturing the Ricoh Women's Open Championship. No mention in today's story about non-King's-English speaking menaces who have "taken over" the LPGA.

On a serious note, Susan Smith and Elpseth Burnside tell her amazing story, including a reminder that her husband/caddie was injured just last week in the Evian Masters hotel fire.

The Scot had her husband, who is also her caddie, at her side as she picked up her the tournament trophy and a first prize of £197,000 last night.

"I really can't believe it," she said. "I had a tear in my eye there coming up the last and I'm overcome by it all.

"It was always an aim to win a major and the British Open was the one for me. You wonder if your chances are running out but I'm just absolutely delighted."