Limiited Fields, Limited Opportunities

The limited field issue appears to not be going away as Doug Ferguson tackles the issue of veterans not getting in Doral for that one last crack at Augusta. He also declares the WGC events a giant mistake.

The World Golf Championships have lost some zip the last few years, even when Tiger Woods wins them, which is often. They were designed to bring together the best players in the world. Now, the WGCs are best identified by players hardly anyone knows.

And a popular PGA Tour destination is worse off because of it.

The WGCs were a good idea when they were formed in 1999, but that was when the world's best players rarely got together outside the major championships. In this global environment of golf, the WGCs have quietly gone away — except they took Doral with them.

The Accenture Match Play Championship really is the only one left, and probably will stick around because of the format. The Bridgestone Invitational remains at Firestone, but look what it replaced in '99 — the World Series of Golf, which already was a WGC without the fancy title.

The other was the American Express Championship — now CA Championship with a new title sponsor — that alternated venues between the United States and Europe. Now it has been folded into Doral.

Instead of 144 players trying to keep it out of the white sand and blue water, there will be a 74-man field playing for free money. And there will be 70 other guys — more, really, considering the many non-PGA Tour members at Doral — who are home this week.

Worse yet, this is the last week to qualify for the Masters.

Golf.com's Cameron Morfit offers a different angle by making a case for the injustice of Ryan Moore struggling to find a place to play.

The problem is, thanks to limited fields, Palmer's Bay Hill party is a tough invite, just as Jack's is and the majors are, just as the WGC events are, just as the four FedEx Cup playoff events will be.

Rather than apply for a medical waiver last year, Moore played through the pain and found that by pointing the club directly out from his belt buckle at address, as if it were a fishing pole, he could minimize discomfort. He finished T2 at the Buick Championship and T9 at the PGA, his first major as a pro, and ended the year 81st on the money list.

It was reminiscent of 2005, when Moore, after making the cut in the U.S. Open, turned pro and made enough money in eight starts to earn his PGA Tour card without having to go to the PGA Tour Qualifying Tournament. He was the first person since Woods in 1996 to advance directly to The Show without enduring golf's dreaded bar exam.

Moore has his foibles. He doesn't use a yardage book and only recently decided to use a professional caddie instead of his brother. But Tom Lehman was speaking for many when he said recently that Moore could start winning in bunches any day. Ping prominently features Moore, a UNLV product, in its TV advertisements, waiting for him to blow up.

He blames himself, not his injury or Tour policy, for failing to qualify for this week's WGC-CA Championship, or the Masters. But when one of America's top prospects says he's finally healthy again and nabs a top-10 to prove it, and when that player is then snubbed from the following week's invitational in favor of players like Rummings and Stanley and sponsor's invite Mike Hulbert (MC), something is out of whack.

Limited Fields and Pace of Play

During Friday's Bay Hill telecast (before I switched back to the NCAAs), Arnold Palmer endorsed limited field events because they're easier to operate and pace of play is faster. (In the same interview he also endorsed the idea of ending Q-School...)

On the subject of Tiger's new D.C. event as a limited field tournament, Ron Sirak pointed out the brewing battle over the emergence of the Tiger Tour.

The situation brewing here--a player revolt against the tour's most valuable player--is both unprecedented and potentially ugly. Beem says the players can override the PGA Tour Board with a two-thirds majority. If that happens it will formalize what we already know. There is the Tiger Tour--and then there is everything else. And the players will be biting the hand that has fed them well.

Now, I know this is probably an oversimplification of the issue, but it seems that pace of play should be the real issue here.  Tiger this week:

TIGER WOODS: Oh, I always liked reduced fields, because obviously play moves along a lot faster. You get around in a much more rhythmical pace. You know, I think that's important.

You can't blame the rank-and-file for today's pace of play, just as you can't blame the elite players. It's in everyone's best interest to adjust to the tepid pace of the rest of the field. This corresponding response has allowed the situation to fester as it has.

I guess it's hard to fathom how a problem that is so clearly impacting spectator interest (on the "Tiger Tour" or run of the mill PGA Tour stops) and lies at the heart of this limited field debate, is not being addressed more forcefully by the Commissioner and the Policy Board?

Buried Lede Department: PGA Tour Press Release Division

From PGATour.com:

TOUR forms alliance with Heritage Golf Group

PONTE VEDRA BEACH, Fla. -- The PGA TOUR's Policy Board announced Thursday that the TOUR has formed a strategic alliance with San Diego-based Heritage Golf Group, Inc.

The extent of the alliance remains to be fully defined, but is intended to leverage the assets and strengths of both companies to provide expanded golf experiences for members and guests throughout the TOUR's TPC Network of 22 premier clubs and Heritage Golf Group's portfolio of 16 distinguished private and resort courses located in California, Texas, Georgia, Florida and South Carolina. These facilities include Valencia Country Club in Valencia, Calif., host site of the Champions Tour's AT&T Champions Classic; Oyster Reef Golf Club in Hilton Head Island, S.C.; Atlanta National Golf Club and White Columns Country Club in Atlanta, Ga.; and Weston Hills Country Club in Ft. Lauderdale, Fla., former site of the PGA TOUR's Honda Classic. In the coming months, both management teams will work together to develop member and guest programs that are mutually beneficial.

So you ask, why announce this? And now a word from our MBA's.

"Our strategic alliance with Heritage Golf Group is a logical extension of our efforts to provide PGA TOUR Experiences for our members and guests," said David Pillsbury, president of PGA TOUR Golf Course Properties. "By harnessing the natural synergies between our companies, we can deliver a better, more valuable golf experience for our collective members and guests. Ultimately, we envision a network of more than 40 affiliated clubs, all of which share similar quality and service standards. This represents a significant step towards making this unprecedented alliance a reality."

Heritage Golf Group President and Chief Executive Officer Bob Husband, a 25-year golf industry veteran who is a current member of the PGA of America and a former PGA TOUR member, added, "On behalf of Heritage Golf Group and our more than 1,000 dedicated ambassadors, we are thrilled to work in collaboration with the PGA TOUR to continue our pursuit of providing members and guests with the best possible club experiences, while at the same time preserving the integrity and rich heritage of the game of golf."

Translation of harnessing those synergies? The PGA Tour is selling Heritage some of it's dogs less wonderful TPC's...

Under the terms of the strategic alliance, in addition to the development of joint programming, the PGA TOUR Policy Board approved the sale of four TPC Network assets to Heritage Golf Group, Inc. Included in the transaction are the sale of TPC Eagle Trace in Coral Springs, Fla.; TPC Michigan in Dearborn, Mich.; TPC Piper Glen in Charlotte, N.C.; and TPC Prestancia in Sarasota, Fla.. Under the terms of the sales transactions, which are expected to close sometime in the second quarter of 2007, the clubs will be managed by Heritage Golf Group, Inc. but will continue to operate under the TPC brand. In addition to their current membership benefits, members of TPCs and Heritage clubs will enjoy additional access privileges that will add value to their memberships.

Tour and Tiger Return To D.C.

 Does this mean Tiger really hates Denver's altitude that much?

FOR IMMEDIATE RELEASE
February 27, 2007
PGA TOUR, TIGER WOODS FOUNDATION ANNOUNCE
NEW TOURNAMENT IN WASHINGTON, D.C.
Finchem, Woods to Announce Event Details at March 7 Press Conference

PONTE VEDRA BEACH, FL - The PGA TOUR, in conjunction with the Tiger Woods Foundation, announced today that the TOUR will return to Washington, D.C. as a result of the two organizations reaching a long-term agreement to create a new PGA TOUR event in the nation’s capital, beginning in July, 2007.

The new tournament will be held the week of July 2-8 with the Tiger Woods Foundation serving as the event's host organization and primary charitable beneficiary. A press conference is scheduled for March 7 in Washington, D.C. where PGA TOUR Commissioner Tim Finchem and Tiger Woods will announce further details of the tournament, including the title sponsor, total purse, and the charitable vision for the event.

"After an extensive search, we are very excited about our partnership with the Tiger Woods Foundation to bring a PGA TOUR event back to our nation’s capital over the 4th of July holiday celebration," Finchem said. "We are delighted to be able to work with Tiger and his Foundation, and I look forward to joining him on March 7 to announce a very strong title sponsor and additional details of the tournament."

"This is a wonderful opportunity to expand awareness and interest in the work we're doing for millions of kids across the country," said Woods, founder of the Tiger Woods Foundation. "I'm grateful the PGA TOUR selected us as partners and am very excited my Foundation will host another amazing event, this time in our nation’s capital. I'm delighted to think of all the young people this will help us reach."

Additional information on the time and location of the March 7 press conference will be released later this week.


Shapiro On Washington's Prospects...

...and it doesn't sound too promising, at least for a PGA Tour event returning anytime soon.

Ralph Shrader, chairman of Booz Allen, which sponsored Washington's tour event the last three years, said in a telephone interview that no one from the tour has approached him about sponsoring the 2007 event. The date opened up two weeks ago when the International in Castle Rock, Colo., opted out of this year's schedule because a title sponsor could not be found.

"Given the tour's decision to pull the Presidents Cup out of Washington, I don't even know if we're even on their radar screen," Shrader said. "They haven't talked to me at all, and no one has offered encouragement that they're even anxious to talk to us."

And this may be even more surprising from a fellow at Congressional, one of the only viable sites in the area... 

"I think their first step is to talk to a potential sponsor, and if any of those stepped up to the plate, that's the city where the tournament would go," Brundred said. "But we haven't heard word one from anyone, and I guess that's a little surprising."

"What are we doing here?"

That's the question AP's Doug Ferguson asks while sitting in the press tent at The Gallery, home to the WGC Match Play.

What might help is taking this tournament to golf courses that could add some sizzle, and not just from the desert sun. The Gallery Golf Club is a nice piece of property, a blend of lush green and desert brown. But it still begs an important question.

What are we doing here?

No doubt the tournament will help sell homes on Dove Mountain. But it won't do the fans much good. The course goes out some 3 miles before making a U-turn, with only about four holes in the middle where fans can hop around and watch more than one match. The only way to get from No. 5 to No. 11 is to follow the routing, or dodge rattlesnakes traversing the desert.

At this point I will spare you my now annual rant that this event would be great at PGA West's Stadium Course because, well, the Golfobserver.com column I wrote about it has disappeared into cyberspace.
 

GolfDigest.com's Ron Whitten reviews The Gallery and, well, reminds us that the PGA Tour still has a long way to go when it comes to mixing architecture with commerce.

But people persist, because there's this theory that some courses make better match-play courses than stroke-play ones. If a course is fraught with obstacles and perils, or better yet, has lots of high-risk/high-reward gambling situations, so the theory goes, it's a terrific venue for match play but a humiliating place on which to keep score. That's a good, logical theory, but one that gets trampled upon by PGA Tour officials when they choose, and then set up, a course for their match-play event.

A prime example is The Gallery, on cactus-dotted slopes of Dove Mountain, a first-class private club with 36 holes that allows non-member play for those who stay overnight in one of its pricey but plush golf cottages. (See the club's website for details.) The Gallery's North Course, opened in 1998, was co-designed by former PGA Tour player John Fought and his then-design partner Tom Lehman and is known primarily for its deep-dish fairway bunkers and its 725-yard par-5 ninth. You would think the PGA Tour would eagerly award a match-play event to a course designed by two Tour players, particularly one with returning nines, 125 bunkers and ponds guarding two greens. But instead, The Accenture will be played on the South Course, five years younger and designed solely by Fought, without Lehman's influence.

Okay, here's the setup part.

But when I played the course last December, alternate fairways on the uphill par-5 10th and 362-yard 12th were both being grown to rough. They'll be taken out of play, converted to bleacher and/or skybox space. So much for match-play options.

What's more, the Tour will play The South in excess of the 7,351 yards listed as the maximum on the scorecard. Fought recently added four new back tees, so the course can now be stretched to 7,550 yards. Yes, it sits at an elevation of 3,000 feet, so it won't play that full distance, but why cater to ball-bashers in a match-play event? Why not set up the course to play around 6,900 yards and give underdogs like Corey Pavin a chance?

Sigh.

WGA's The Last To Know

From Ed Sherman in the Chicago Tribune, following the news that Harding Park would be getting the tournament-formerly-known-as-the-Western-Open:

The former Western Open might really be going west. But in another bizarre twist, it appears as if the Western Golf Association might be the last to know.

The BMW Championship--the new title for the Western Open--will be played at Harding Park Golf Course in San Francisco in 2013 or 2014, with perhaps another one to be held there between 2015 and 2019, according to the San Francisco Chronicle.

The BMW would be used to help the PGA Tour fulfill a five-tournament deal it made with San Francisco.

BMW tournament director John Kaczkowski said Sunday he didn't know anything about a proposed move. It seems inconceivable that the tour neglected to contact the WGA to at least say this option was on the table, but sources confirmed that's the case.

"We haven't had any official conversations about San Francisco," Kaczkowski said. He added that the WGA hadn't looked beyond 2010 in terms of rotating the BMW out of Chicago.

But the Tour is claiming the SF Chronicle and AP story on the Harding situation were incorrect:

 

"We're far from the end of the process," Combs said. "We're in the middle of discussions. We need more discussions within the city and our own policy board."

Asked about the possibility of the BMW being held in San Francisco, Combs gave a blanket statement.

"As it relates to the first three playoff events, you'll see some rotation of markets and/or venues," he said.

Media-ocrity

 JIM NUGENT JOINS PGA TOUR PARTNERS MAGAZINE AS PUBLISHER

Distinguished Golf Industry Leader Joins Official Publication Of the Largest Golf Membership Organization in North America

Does this mean he won't be continuing the newsletter that was so well received by the Golfweek folks?

I wonder if he'll finally get to make his case for Tiger as an NFL-caliber athlete?

Gosh, and I was almost missing his pro-technology shilling in Golfweek, except of course I stopped subscribing.

Minneapolis, MN & Ponte Vedra Beach, FL – North American Media Group, an industry leader in publishing and affinity marketing, jointly announced with the PGA TOUR that veteran golf business leader Jim Nugent has been named publisher of PGA TOUR Partners magazine.

Affinity marketing? Is that a fancy way of saying propaganda publishing?

In his new role, Nugent will direct all advertising sales efforts and lead the brand vision of the magazine.

The brand vision...oh to be in on those meetings. 

Nugent will work closely with both the PGA TOUR and PGA TOUR Partners editor Tom Stine to continue to broaden the appeal of the magazine to both readers and advertisers alike. He will be based in Orlando, FL and will report to Vice President/Group Publisher Russ Nolan in Minneapolis.

Nugent joins PGA TOUR Partners after a distinguished career with Golfweek. A seasoned media executive with 25 years of experience in the print, broadcast and digital environments, Nugent is a well-recognized and respected member of the golf industry. He joined fledgling Golfweek shortly after it was acquired by Turnstile Publishing Co. and led the business and editorial teams that developed it into a solid business enterprise and an award-winning national journal. Prior to his 16-year tenure at Golfweek, Nugent served as Vice President of Pegasus Broadcasting, where he directed all revenue functions, including a financial restructuring and ultimate sale of the highly leveraged company. Nugent spent the early part of his magazine career at Ziff Davis and Time Inc. He sits on the Board of Directors for the American Junior Golf Association and the Executive Board for Golf 20/20, whose mission is to address the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game. Nugent earned his MBA at Northwestern University’s Kellogg School of Management and holds a Bachelor of Arts degree from Georgetown University.

Nugent succeeds PGA TOUR Partners’ former publisher Seth Hoyt, who retired in January after an illustrious publishing career spanning four decades.

And now its time for the group hug quotes.

“We’re very confident that Jim’s vast experience in the golf market combined with his enthusiasm for our unique publishing model and forward thinking can take PGA TOUR Partners to a new level of success,” said Nolan.

"The PGA TOUR is delighted to welcome Jim as the new publisher of PGA TOUR Partners," said Tom Wade, Executive Vice President and Chief Marketing Officer for the PGA TOUR. "Jim's very significant experience and knowledge of the golf industry will be a key ingredient in making the PGA TOUR Partners magazine even more relevant and informative for the TOUR's growing fan base."

“This is a special time in the history of this magazine property, and I am honored and thrilled to be chosen to lead the development of this brand," Nugent added.

Harding to Host...

The Western Open the BMW Championship! But it'll be spun as falling in line with the old Western, which moved around the country and was once played at Presidio.

Maybe that year they could play the Western in Chicago on July 4 weekend? Just a thought. The date is open.

Hey, did you know Laurie Auchterlonie won the second BMW Championship at Midlothian? Just an FYI.

Anyway, Ron Kroichick details the move and Harding getting the President's Cup in '09 despite the temptation to bring it to Riviera so that they could play before lackluster crowds and even less enthusiastic corporate support.

The revised deal also will bring the BMW Championship, one of the PGA Tour's "playoff" tournaments, to Harding in 2013 or '14. That event, scheduled this year for Sept. 6-9 outside Chicago, is the third of four postseason tournaments in the tour's new FedEx Cup schedule, a yearlong points race designed to create a climactic finish to the season.

Harding would host one other elite-field, PGA Tour event in the next 12 years, plus the Schwab Cup, the Champions Tour's season-ending tournament, in 2010 and 2011.

The original contract between the city and tour called for five marquee events at Harding over a 15-year period. San Francisco officials hoped those tournaments would help pay for the course's extensive renovation in 2002 and '03, which was projected to cost $16 million but ran more than $7 million over budget.

Playing Havoc With Their Games

I don't know about you, but I'm getting a little tired of hearing players complain about Denver's altitude messing with their games. From Anthony Cotton's story on the International's demise:

Also, PGA players have long spoken of the difficultly (SP) in adjusting to a golf ball traveling farther in Colorado's thin air, which then plays havoc with their games when they return to sea-level events.

"Sadly, he doesn't pay much attention to that, and never has."

In his Scotland on Sunday column, John Huggan lets Greg Norman rant about the usual stuff. I still enjoy reading it even if he's made many of these points before. Well, he's taken it up a notch on the topic of his good buddy, Tim Finchem.

"I can't fault Finchem in some respects," said the two-times Open champion in Dubai. "You have to say he has done a good job in getting prize- money up in America, so that players from all over the world are going there to play. But when you are the leader of the free world, as the United States is, you have responsibilities beyond that. President Bush has global responsibilities on his shoulders, whether he likes it or not, because of the power of the position he is in. It is the same for Finchem.
Ouch, a Bush-Finchem analogy. Has Greg turned on 43 too?
"He has a responsibility not to forget the rest of the world. He must support the likes of the European Tour, the Australian Tour and the South African Tour. Which has not been happening. Finchem has to be aware that every decision he makes has an impact around the world. Sadly, he doesn't pay much attention to that, and never has."
Now now, he $ee$ great potential in China!
On the subject of the world No.1, Norman is just one of a growing number of informed observers despairing of the fact that, Woods and one or two others apart, the sharp end of the professional game is populated by an ever-growing number of golfing robots devoted to hitting basically the same shot, time after tedious time.

"Because I grew up in an era when we could manoeuvre the ball maybe 60 feet in the air either way, I wonder at the game today," he sighed. "You don't see that any more. There were a lot of shot-makers in my day. And now, even though the very best players still come through, technology has bunched the players up. Tiger, of course, is the exception that proves the rule.

"I see so many players making a lot of prize-money without ever winning a tournament. In my day, you could make the cut, and still not win any money. You had to play hard to get anywhere. I realise people don't like hearing the old war stories about what we went through, but the powers that be in golf - the USGA, the R&A and the PGA Tour - should put some restrictions on the equipment used by the best players in the world."
They should, but that would require an ounce of integrity!
"I would rule the golf ball back to 1996 specifications, number one," he declared. "It's a crying shame that so many of the world's great courses have been lengthened by 400-500 yards for one week a year. The cost of that is just ridiculous, especially when you multiply it 30 or 40 times. That money could be better spent elsewhere. Golf is too expensive, and getting more expensive.

"I look at the Open at St Andrews two years ago. There were four tees there not even on the golf course. And I think of golf courses like Merion or Inverness. There is a long list: Royal Melbourne and Royal Sydney in Australia. The men who designed those great courses must be rolling over in their graves. I know I would be, in their position."

 

Greater Greensboro Course?

Thanks to reader Paul for this Robert Bell story on the likelihood that Forest Oaks is doomed as a PGA Tour venue. Bet they're glad they've poured all of that money into modernizing the design for PGA Tour play!

 Officials are hoping a move to Sedgefield will build on the momentum from this year's new date on the PGA Tour.

Well, until they realize that "new date" isn't so hot. Well, unless you are interested in the race to make it into the top 144. That Kevin Na-Todd Hamilton points shootout will be fasinating...to their immediate friends and family.

Despite improvements to Forest Oaks, including a $3.5 million renovation to the course just four years ago, Wyndham officials said last year they were exploring moving the tournament to a course closer to downtown Greensboro and Winston-Salem.

Sources said the biggest worries — parking and space for tents and bleachers around Sedgefield's tight course — can be worked out. Patrons could park at Grandover Resorts and take a shuttle to the course. Corporate tents — which generate most of a tournament's revenue — would be smaller, but Sedgefield's Tudor clubhouse also could be used.

Another plus: Sedgefield is in the midst of a $2.7 million renovation of its Donald Ross-designed course that should be complete by this spring.

Well at least they might be moving to a Ross course! 

World Golf Championships Now Concentrated In World's Center

That new WGC event in China is no longer a WGC...

That means all the WGC events this year will be played in the United States — the Accenture Match Play Championship in Arizona next month, the CA Championship at Doral in Miami and the Bridgestone Invitational at Firestone in Akron, Ohio.

PGA Tour commissioner Tim Finchem and European tour chief George O'Grady said last fall that Mission Hills would host the World Cup for two years, then get a World Golf Championship the following 10 years.

It was not immediately clear how the announcement Monday affects those plans.
Oh I think it's pretty clear!