Timberlake Becomes First Non Has-Been To Lend Name To PGA Tour Event

timberlake.jpgSinger, songwriter, producer, director, raconteur and singer again (because he's just that good) Justin Timberlake has already conquered every demographic of importance, so why not go after golf's aging "decision maker" demo.
The PGA TOUR today announced that four-time Grammy Award winning singer, songwriter, record producer and actor Justin Timberlake will become the host of the TOUR's Las Vegas event, which will be renamed the Justin Timberlake Shriners Hospitals for Children Open. Timberlake becomes the 14th celebrity in PGA TOUR history to host an event, joining the likes of Bob Hope, Frank Sinatra and Sammy Davis Jr. The agreement, among Timberlake, title sponsor Shriners Hospitals for Children and the PGA TOUR, is for five years, beginning in 2008.

The Justin Timberlake Shriners Hospitals for Children Open, part of the TOUR's Fall Series, will be played October 13-19, 2008, at TPC Summerlin over 72 holes with an official Pro-Am on Wednesday. The event will be televised on GOLF CHANNEL. As part of his involvement, Timberlake will play in the Wednesday celebrity pro-am and host a concert during tournament week.

"I couldn't be more excited to host the upcoming 2008 Las Vegas tournament and to be involved with the Shriners Hospitals for Children," Timberlake said. "We will make sure to make this event unique and memorable, and we will raise money for charity while participating in the greatest game ever played. I thank the PGA TOUR and the Shriners Hospitals for Children this amazing opportunity. Raising money to better children's lives while playing golf? I can't think of a better way to pass the time."

"Predictable Courses That Dull The Drama"

Lorne Rubenstein considers why the PGA Tour plays so many drab courses. He quotes former Tour player and architect John Fought, who gets to the heart of the matter (at least in some cases):

"The golf courses they play on tour aren't as good [as they should be]," former PGA Tour player John Fought, now an architect, said in Toronto the other day. "They don't play wonderful old courses, generally. They play the latest development deal that a guy is trying to sell."

Hewitt Notes

Brian Hewitt has a couple of interesting tidbits in his GolfChannel.com column. The first relates to the Phoenix Open:
Meanwhile, also don’t be surprised if the TPC Champions course, located right next door to the Stadium course at the TPC Scottsdale, shares the venue for the FBR Open starting in 2009.
 
In the past the FBR Open, played in early February, has had to limit its field to 132 players due to frost delays in the mornings and dwindling daylight in the late afternoon.
 
Utilizing two courses, the first two days, it would enable the TOUR to better handle a 156-man field. The use of the two courses at Torrey Pines is why the field at the Buick Invitational is 156 players.
 
Under this plan, the weekend rounds for the FBR Open would remain solely at the TPC Scottsdale.

He also drops this item on Michelle Wie, the Sony Open and here recent WD from the Casio which I don't think I've seen elsewhere:
The question of whether Michelle Wie will play in the Sony Open in January is a complicated one and one without an answer at the moment.
 
Sony Open officials say they will announce their sponsor’s exemptions in November.
 
Meanwhile, Wie still represents Sony products. But she missed the cut there earlier this year by 14 shots. Casio World Open officials this week basically disinvited Wie to their November event, saying, according to one spokesman, “Basically, we have determined that she cannot play to her full potential because she has yet to recover from hand injuries suffered early in the season.” 

The PGA Tour Really, Really Loves America...

img8303701.jpg...so much so that they are willing to fight a Scottsdale city variance, all so their new "Superstore" can proudly display the stars and stripes. Peter Corbett reports in the Arizona Republic:

The PGA Tour Superstore plans to seek a variance from the city to allow the stars and stripes - 30 feet by 50 feet - to fly from a 100-foot flagpole, said Paul Rodriguez, district manager for the Atlanta-based company.

The 47,000-square-foot golf and tennis store northwest of Shea Boulevard and Loop 101, opened Oct. 11.

A new Chandler PGA Tour Superstore has a 30-foot-by-50-foot flag on a 100-foot pole, and other stores in the chain have even larger flags on poles of 135 feet.

"With the wind blowing, they are just plain awesome," Rodriguez said. "You can see them from a mile away."

Scottsdale's zoning code limits spires, which includes flagpoles, to no more than 65 feet, said Tim Curtis, a Scottsdale principal planner.

Has The USGA Got It's Groove Study Results Back?

...on the news that the PGA Tour is honing in on a drug testing program and penalties for violators.

Who would have ever thought, based on Commissioner Finchem's reluctance, that the PGA Tour would adopt a comprehensive policy and appear close to putting it in place before the USGA officially deemed U-grooves non-conforming or finished its golf ball study?

Things sure have been quiet on the groove front considering the USGA first announced this in February.

Might the R&A be getting cold feet? Has a manufacturer (other than the Ping dudes) threaten to sue after reading the USGA's documentation? Or did all of the manufacturers actually use their brains and realize that what seemed like a fun idea (new irons and wedges for everyone!) was actually setting a disastrous precedent by rolling back equipment and opening the door for the end-of-the-world scenario: a ball rollback?

Thoughts? 

Cialis Jokes and Lame Bathtub Ads No More; IBM Out Too

From Sports Business Journal:

After 10 years, IBM presses ‘escape’ on PGA Tour deal

Oh wouldn't you love to know the Cialis-inspired headlines that were considered?

The company has been the tour’s “official information technology partner” for 10 years and has wide-ranging rights. It is embedded deeply enough into the sport that it may still be involved with the tour or possibly provide products or services to its successor as the tour’s technology sponsor, sources said, but it won’t return as an official sponsor.

Darn, and I was hoping this meant no more lousy IBM laptops in press rooms.

IBM provides the ShotLink real-time scoring system and the TourCast application, which provides online graphical webcasts of tour stops on PGATour.com.

Other than pricing, sources said IBM was distressed that some competitors gained access to tour equity through affiliations with local events, like EDS’ title sponsorship of the Byron Nelson Championship.

Gained access to tour equity. That's a keeper.

Hey, but at least now we all know what business EDS is in.

IBM has been a Masters sponsor for more than 20 years, and with its official PGA Tour status winding down, it is looking at more tournament affiliations. However, the tour is asking its tournaments not to do any exclusive deals with IBM in deference to any future sponsorship it may cut with a technology partner. An e-mail this month from PGA Tour CMO Tom Wade to tournament directors, obtained by SportsBusiness Journal, stated, “A continued relationship with IBM beyond 2007 is uncertain.” It went on to say the tour is in discussions with “a few different technology partners” who would “invest significantly with many of our tournaments.” Wade asks event directors to contact the tour before granting IBM official or exclusive rights.

Fun times.

Meanwhile, Cialis will not renew its official marketing partnership with the tour. Eli Lilly signed the four-year deal late in 2003 as it prepared to go to market with the erectile dysfunction drug.

But their ad looked so good on the scoreboards. And think of all the fathers who will be deprived of the privilege of explaining Cialis to their sons and daughters.

Duval and The Family Crisis Rule...

As much as I understand the premise behind the new PGA Tour family crisis rule, and as much as we all wish this was never a topic for debate, something still bothered me about the announcement. It took all week, but I now know what it is.

First, here's Doug Ferguson's story on the announcement.

The result is "family crisis" being part of the medical extension regulations, and both Duval and Hart will be eligible.

"He's treated as if he had a back injury," said Andy Pazder, the tour's vice president of competition.

Duval returned to competition last week at the Viking Classic, where he tied for 44th, and he plans to play one more event in the Fall Series. His schedule next year will be based on the average number of starts among the top 125 on the money list this year.

"It's the right thing," Duval said last week. "I actually got thanked for bringing this up. I said to them a couple of months ago, whether they make it retroactive or not, it needs to be done."

As for other situations that might arise? Pazder said like any medical extension request, the decision lies with Finchem.

"It's got to be a serious family crisis," he said. "It's a hardship caused by the illness of immediate family."

As reader Chris noted, a litany of excuses will come up and it could be a nightmare for the Tour to sort through. Let's hope that's not the case. Because the Tour deserves credit for showing compassion and heading off a potentially awkward situation should, God forbid, there be another tragedy like Heather Clarke.

But something about this spoke to a larger question of reducing playing opportunities on the PGA Tour, as well as the top 125 rule gone slightly awry? Namely, why is David Duval getting yet another chance?

Just for some background, let's recall his comments about Ben Crenshaw in Golf Digest last year.

Duval: There were a few guys who felt they should be paid for playing a Ryder Cup, which is fine; that's their position. I didn't want to get paid, but I got beat up. I got a kick out of some of the other players who weren't on the team giving me crap for talking about Ryder Cup money when they actually got paid for doing stuff at the Ryder Cup, like clinics for companies during the matches. The only guys who don't get paid at the Ryder Cup are the players in the Ryder Cup. The captain makes money. That's a problem I had with Crenshaw in 1999.

Q. Explain.

Duval: Well, he talked about the purity of the Ryder Cup, and what he did with all that purity is make a bunch of money off the thing. He wrote a book about it; he had his clothing company involved. He kept saying how it burned his ass, us talking about charity dollars and hurting the sanctity of the event. But after he took his big stand and sold everybody else down the river, he did what we did with the charity money. I asked him point blank, "If you were so against this, why would you want anything to do with that charity money?" He took his $100,000 and sent it to the charity of his choice. Where's the purity in that?

Fine, fair point.

However, as someone who portrays himself as ferociously independent, strong-willed and "pure" --the PGA Tour's Howard Roark--he is now accepting his second less-than-pure exemption to play for essentially another year on the PGA Tour? One was entirely within the rules, one is a new rule created retroactively with Duval and Dudley Hart in mind.

It seems that if your actions in golf are all about purity, wouldn't you accept that your wife had a rough pregnancy and that's the tiny price to pay for having a large, wonderful family life?  Furthermore, thanks to the PGA Tour, he still has the chance to play Fall Finish events in hopes of keeping his card. And if not, he can head to Q-school like all of the other independent contractors?

No? Thoughts?

"Despite having recently signed a new five-year deal, they are still underpaid and overworked."

oct07_feherty_299x359.jpgWhile doing my traditional power flip through October's Golf Magazine, I managed to slow down enough to avoid a paper cut and stumble on David Feherty's column celebrating the career of retiring PGA Tour rules offical George Boutrell.

While the column is classic Feherty, repleat with several plum fart and hemorroid jokes, he isn't too wild about the Tour's treatment of its officials.

One reason George retired early was his compassion for the people who sat beside him in coach after a week of dealing with prima donnas who wanted drops from lies where the grass wasn't growing in the right direction, viewers calling in with idiotic rulings, missing and presumed stolen courtesy cars, and frequent cavity searches at airport security.

After years of being seated next to hideously cheerful "Isn't flying fun? What do you do for a living?" nimrods, he knew that eventually he was going to kill and eat one of them. In an age during which professional golf is rolling in cash, Rules officials still have to fly in the back of the airplane.

The Tour is lucky to have such great officials. Despite having recently signed a new five-year deal, they are still underpaid and overworked. Now it seems the ones with the most experience are becoming an endangered species.

The Power Of The Swoosh?

What do these logos have in common? Why, it's a forward or upward moving swooshy kind of solid line. Can our graphics experts please fill us in if this is synonymous with a brand that's moving forward? Or just the same person designing logos for the PGA and LPGA Tour?

 

FirstTeelogo.jpgWGCAmExLogo05.gifchampionstour.gifLPGA07logo-c_125px.gifnationwide%20logo.jpg 

Congressional To Redo Greens...Again!

Really, aren't they going to give Medinah a run soon for most renovations by a course miraculously beloved by the Golf Digest panel?

This time--like every other time in recent memory--the condition of the putting surfaces is the culprit. But hey, it gets them out of the 2009 U.S. Amateur, where they figured to lose money anyway.

Leonard Shapiro reports in the Washington Post:

The 2009 U.S. Amateur golf championship will not be played at Congressional Country Club as scheduled and will be moved to another site, most likely Southern Hills Country Club in Tulsa, according to sources at the Bethesda club and the United States Golf Association.

Concerns among PGA Tour players and club and USGA officials about the state of Congressional's putting surfaces during the inaugural AT&T National tournament in July prompted the decision.

The club plans to redo the greens on its championship Blue course and will begin the work in the summer of 2009, almost two full years before it is scheduled to host the U.S. Open in June 2011.

The USGA also wants to tweak some bunkers, fairways and tee boxes on the course before the 2011 Open, and the implementation of those fixes also will begin almost immediately after the 2009 AT&T National, Washington's PGA Tour stop hosted by Tiger Woods.

No need to tweak. Just rip the entire thing up and start over. No one will miss it.

Earlier this summer, Woods and several other PGA Tour players complained about the speed of the greens during tournament week. One source indicated that club members were not happy to read the criticism from the No. 1 player in the world and that some Congressional members and USGA officials were concerned about the greens even before the event.

The decision to move the Amateur also is expected to result in Woods's tournament remaining at Congressional in 2009. Last spring, club members overwhelmingly voted to approve a contract to host the event in 2007 and 2008. Woods has said he would like to play the tournament at the storied course off River Road every year, and the decision to reschedule the Amateur now clears the way for 2009, pending approval of the membership.

A club source also said last night that the PGA Tour had approached Congressional about playing Woods's event at the club in May 2009 instead of July, the better to give the course time to recover before the U.S. Amateur. But the club apparently had no interest in hosting two tournaments in the same year.

"I'm concerned that, if you were in a sinking ship with Finchem and there was only one lifeboat, you wouldn't get that lifeboat. He'd have it, and you'd go down with the ship."

John Huggan tries to understand Tim Finchem's buckets and mostly lets Peter Alliss consider the impact of the FedEx Cup on European golf:

While it is easy to make fun of the verbally-manipulative Finchem, the danger he presents to golf in the wider sense should not be underestimated. He thinks "outward looking" means anywhere inside the US. Hence his utter indifference when it was pointed out to him the damage the Fed-Ex Cup would almost certainly do to, for example, a suddenly star-starved European Tour.

"This so-called special relationship between Great Britain and the United States in all things doesn't seem to exist in golf," says BBC commentator Peter Alliss. "As much a politician as Tim Finchem is, I'm not sure he really cares about the European Tour. If we went under, I'm not sure it would register on his radar. He's always squeezing dates. The Ryder Cup is moving farther and farther back. All it will take is a bit of mist in the morning, and they won't get the next couple played in three days.

"He doesn't really seem to care. He's always going on about playing against the rest of the world, but only on his own terms. I remember when Greg Norman was going to start a so-called world tour. Finchem killed that, then virtually copied what Greg was proposing.

"I'm concerned that, if you were in a sinking ship with Finchem and there was only one lifeboat, you wouldn't get that lifeboat. He'd have it, and you'd go down with the ship. I really don't think he gives a shit. He'd be very apologetic, but at the end of the day he'd be looking after his own."

And... 
"The US Tour is a bit like going to see The Mousetrap every week, and going across the road from the theatre to eat the same meal," Alliss, a former Ryder Cup player, observes. "No matter how good the play is or the food is, you soon get bored with it. I know the counter-argument is that Finchem is not obliged to look at the bigger picture: he is employed solely to make money for his members, something he does very well. Look at the bonus system they have for making cuts. If Tiger were to retire when he is 40, he'd get some ridiculous sum of money.

"But for Finchem, the state of the game is neither here nor there. He is responsible for providing tournaments for his members to play in. I didn't think he could continue to find sponsors willing to put up a $1m first prize every week, but he has."

What has also boosted sympathy for Finchem's latest cause is the whining from players, most notably Mickelson, whenever the unavailability of the Fed-Ex prize-money is mentioned. The pampered souls will receive the cash only when they reach the age of 45.

"Professional golf has come so far in a relatively short period of time that I wonder how much longer it can go on and on," says Alliss. "The reaction of some of the players worries me. I never thought I would say there is too much money in professional golf. But I'm beginning to think there is. The top players are seemingly not tempted by anything. The Fed-Ex is worth $10m, and it can't get them to play every week. Money just does not stir them."


Honorary Membership For Wounded Warrior

If only our government treated vets this well...

For Immediate Release

 WOUNDED WARRIOR MARC GIAMMATTEO WILL BE AWARDED HONORARY MEMBERSHIP TO TPC
                 BOSTON DURING DEUTSCHE BANK CHAMPIONSHIP

NORTON, MA (August 27, 2007) – As part of the PGA TOUR’s ongoing commitment to support U.S. military men and women and their families, the TOUR will award an honorary TPC Boston membership to Captain Marc Giammatteo at a special ceremony at the Club on Wednesday, August 29 at 5:30 p.m.  Working in collaboration with the Wounded Warrior Project (WWP), the TOUR is providing honorary memberships to special wounded warriors at each of its 17 TPCs across the country.

In addition to receiving the honorary membership, Giammatteo will serve as the TOUR’s special guest during the Deutsche Bank Championship – the second tournament in the PGA TOUR Playoffs for the FedExCup, which is taking place at TPC Boston August 31 – September 3.  PGA TOUR Commissioner Tim Finchem will be on hand to make the presentation to Giammatteo, a West Point graduate who was severely injured during his tour of duty in Iraq in 2004.

“On behalf of the PGA TOUR, we feel privileged to have the opportunity to give back to the brave men and women of our military and their families, who sacrifice so much so that all Americans can enjoy a level of freedom and quality of life unmatched around the world,” said Finchem.

Re-branding The Re-branders

Sounds like a bad horror film, eh? Actually, it's just that wonderful world of advertising.

FOR IMMEDIATE RELEASE
August 27, 2007

PGA TOUR Helps Celebrate Ad Agency’s Rebranding

Commissioner Tim Finchem joins GSD&M’s announcement to become GSD&M’s Idea City and outlines new assignment

Fix the FedEx Cup?
AUSTIN, TX – The agency that helped develop the PGA TOUR’s two highest-profile advertising campaigns – These Guys Are Good and A New Era in Golf – has undergone a major re-branding campaign of its own.

In a celebration held today at its Austin headquarters that was attended by PGA TOUR Commissioner Tim Finchem, GSD&M Founder and President Roy Spence unveiled the agency’s new name: GSD&M’s Idea City.

“GSD&M’s Idea City preserves GSD&M’s core values and purpose while stimulating and accelerating progress and innovation in all that we do,” Spence said.  “GSD&M’s Idea City is a destination for visionary ideas that make a difference for our people, our clients, our country and the world.”
GSD&M's Idea City just rolls off the tongue, don't you think? Now I think I'm getting a better understanding of why these branding campaigns are so, uh, incredible.


Commissioner, since you burned up some private jet fuel to be here, would you like to add something?

“On behalf of the PGA TOUR, I would like to extend my sincere congratulations to one of the great branding agencies on the rebranding of itself to GSD&M’s Idea City,” Finchem said. “It’s very appropriate. Roy is one of the most creative people I know, and he has built a terrific team
that has done some outstanding work on behalf of the TOUR.”

Finchem indicated the TOUR’s involvement with GSD&M’s Idea City will grow moving forward.

“Not only will we continue our storied relationship but we look forward to expanding our association with GSD&M’s Idea City,” Finchem said.

Storied?

“This includes engaging their strategic expertise on activating, integrating and growing the charitable focus for our three Tours and our tournaments.”
Lots of ing'ing going on down there in Austin.
In addition to the PGA TOUR, the agency has helped create some of the most memorable ad campaigns for leading brands such as AT&T, BMW, NCL and the United States Air Force.

The TOUR and the agency have been partners since 1990. Together, they first introduced the award-winning These Guys Are Good ad campaign in 1997. It remains major pro sports’ longest-running ad campaign.
And they have Casey Martin to thank for it! 

"...in the final analysis, the FedEx Cup is a classic example of the rich getting richer. The top players benefit the most by deferring money into their retirement accounts."

fedexillustration.jpgGolfweek's Adam Schupak offers a detailed and timely report on the PGA Tour's deferred compensation plans as they relate to the Fed Cup the most painfully obvious flaw of the event: the $10 million annuity for first place.

Lots to clip and paste here...
For those top FedEx finishers who make it to Champions Tour age, the miracle of compounding interest should ensure their golden years are lived on Easy Street. For Woods, or anyone else in his late 20s or early 30s, that’s likely more than 20 years of tax-deferred compounded growth.

Dave Lightner, a partner in FSM Capital, a Cleveland-based financial planning firm that represents 60 professional golfers, predicts the numbers will be staggering.  

“You could easily see guys with $250 million-$300 million in a retirement account,” he says.
That $10 million annuity isn't looking so huge is it?
The PGA Tour’s performance-based retirement plan is universally regarded as the most lucrative in sports (see story, page 48). It is not fettered by a maximum annual contribution; last year the average contribution for an exempt player exceeded $195,000, according to the Tour’s annual report to its membership. As first reported in Golfweek (March 24, 2001), a Tour member who sustains a lengthy career should be set for life thanks to his retirement account, which increases by at least $3,700 every time he makes a tournament cut.

This season, FedEx Cup bonus money has raised the stakes significantly. For instance, if Anthony Kim, the Tour’s youngest player at 22, wins the FedEx Cup and doesn’t dip into his retirement plan until he is 50, his $10 million bonus, compounding at 8 percent annually and doubling every nine years, would grow to $80 million.

Much about the PGA Tour’s retirement plan has changed with the advent of the FedEx Cup. What originally was devised as a safety net to compensate journeymen pros who never made it big has evolved into a tax shelter for the rich and richer. Though hardly anyone is complaining about competing for FedEx Cup purses (each of the four playoff tournaments is offering $7 million), several Tour members have protested that at least some of the bonus money, if not all, should be paid in cash – taxes be damned.

Those who want the money up front resent that the FedEx Cup was created to accommodate the Tour’s elite and not its rank-and-file. More significantly, the discord magnifies a growing schism between the Tour’s haves and have-mores. (Which can be defined as those who still fly commercial and those who travel in private planes.) Yet however one looks at the issue, there are more than 10 million reasons to compete in the playoffs.
Now to the fun behind the scenes stuff...
Unable to influence their stars’ schedules, Tour executives eliminated the two incentive plans, and instead reallocated the $16.5 million in these two programs as FedEx Cup bonus money. Into this pot they added $18.5 million, thanks in part to the sponsorship deal with FedEx, and ditched the vesting requirements that punished players for not playing enough.

“The guys generating the show, bringing in the sponsors and TV dollars – and they’re only getting 62 percent? That wasn’t going to last,” says Tour veteran Sean Murphy, playing on the Nationwide Tour this season. “But by rolling it into the FedEx Cup, it allows these guys to keep playing their same old schedule (assuming they play well enough) and vest at 100 percent.”

For a player such as Woods, well on his way to becoming the first billionaire athlete, that’s significant.

“He’s got a chance to have 40 percent of his net worth in the retirement plan,” says Joe Ogilvie, a player director on the Tour’s policy board.

Some players contend the FedEx Cup was designed to benefit the Tour’s elite in other ways, too. What had been golf’s endless season left little downtime to conduct off-course business. There are courses to design and openings to attend, commercials to shoot, and, of course, family time. (Mickelson skipped the 2006 Tour Championship in part so he could take his children trick-or-treating on Halloween.) In exchange for playing three to four events in a row during the playoffs, and perhaps as many as six of seven events between the World Golf Championships Bridgestone Invitational and the Tour Championship, the superstars can call it a year shortly after Labor Day.

Nevertheless, in the final analysis, the FedEx Cup is a classic example of the rich getting richer. The top players benefit the most by deferring money into their retirement accounts. At that income level, say financial advisers, elite players need all the tax breaks they can get.

But it's also important to note that is has been rumored that Tiger was against the annuity in place of cash as the FedEx Cup bonus. Was he looking at this from the fan perspective? These guys obviously weren't...
The decision to defer the FedEx Cup money ultimately rested in the hands of the Tour’s nine-member policy board, comprising four player directors (Stewart Cink, Joe Durant, Davis Love III and Ogilvie), four independent directors (Richard Ferris, Victor Ganzi, John McCoy and Ken Thompson) and the president of the PGA of America (then Roger Warren). According to an e-mail response from the Tour, the Tour policy board determined that a deferred compensation structure for the FedEx Cup was in the best long-term interest of the vast majority of players. That decision, in part, was based on the conservative premise that the Cup winner will have earned upwards of $5 million in prize money for the season – and likely wouldn’t be hurting for cash.

But according to several players who attended meetings to discuss the proposed FedEx Cup last year, the membership initially favored an immediate cash prize.

As talks progressed to the 16-member Player Advisory Council, an early show of hands produced a deadlock on the issue of how players should be paid. Then the Tour invited to PAC meetings several financial advisers who espoused the benefits of deferred compensation. Eventually, the PAC recommended retirement contributions to the Tour policy board. But the debate didn’t die there. The policy board, too, hashed out the pros and cons of deferred compensation at several meetings. They even considered paying half the bonus money in cash and deferring the other half to appease players who wanted at least some of the money up front. But the policy board voted unanimously in favor of 100 percent deferred compensation at a November meeting in Ponte Vedra Beach, Fla.

“This is why NASCAR sells. Apparently we need altercation in the game. We need people slugging it out on the golf course to boost ratings.”

Jeff Rude looks at the bizarre caddy-player spat between Jay Williamson and Mike Mollet that apparently is the subject of much conjecture:
What they disagree on is what ignited the explosion. Williamson said Mollet lost his cool first and embarrassed him with too much emotional talk and Williamson reacted. Mollet said Williamson lost his cool first and embarrassed him with too much emotional talk and Mollet reacted.

Williamson said the caddie kept yelling at him loudly, calling him a “whiner” among other personal insults, and used the F-word. Mollet said he got riled because Williamson directed the F-word and A-word toward him after the bad chip and while disagreeiing about the wind direction. Williamson said he can’t recall swearing.

Jim Rome, the radio mouth, mistakenly called this spat over wind direction the golf story of the year. He apparently didn’t watch the British Open or Big Break VII. But behind the Tour scenes, on ranges and putting greens and in locker rooms, this may have the legs of a caterpillar. It has become enough of a humorous talking point that Camp Ponte Vedra has tried to put a gag order on both combatants because it feels the incident is detracting from this week’s tournaments.

Maybe the Tour is wrongheaded about this. Think stock car battles and hockey fights. Williamson has.

“I can’t believe how this story keeps going,” Williamson, playoff runner-up at the recent Travelers Championship, said on Wednesday. “This is why NASCAR sells. Apparently we need altercation in the game. We need people slugging it out on the golf course to boost ratings.”