"Nobody in the world’s going to want to take 70 million less."

With a contract expiring after next year's event, the PGA Tour has to be encouraged by today's comments from Deutsche Bank CEO's Seth Waugh:

“You can think of the golf tournament as a silly little thing in terms of what’s going on in the world,” Waugh said Wednesday, citing studies that put the economic impact of the Deutsche Bank Championship at $40 million to $70 million annually, “but these are the bricks that can build the economy back up. Nobody in the world’s going to want to take 70 million less.”

Bettors: The Annual Call For Unionizing PGA Tour!

I took over July 1 and based on Rex Hoggard's posting, I have a claim ticket to cash in!

What remains to be seen is how the new rule impacts play on Tour – most players didn’t think there will be a drastic adjustment but few have actually tested wedges with the new grooves – and how players will react to having their opinions brushed aside by the Tour.

“If Tim wanted a union, he’s got one now,” said one player who noted that a healthy cross section of the Tour was in favor of delaying the rule one year.

Of all the reasons to form a union and open up the books, this is the topic that got some guys worked up? Really?

"Over time we're going to be experimenting with a lot of different ways to set things up because our hope is that this change is going to make the game more interesting to watch"

After giving a remarkably cogent explanation of the groove rule history--really, not jargon!--Commissioner Tim Finchem was asked this interesting question:

Q. Tim, the only manufacturing company that has objected publicly to the reinstitution of the V-grooves has been a golf ball company so far. Do you have any research indicating that the adoption of the V-grooves will somehow impact the performance of golf balls and therefore affect golf ball companies?

COMMISSIONER FINCHEM: With respect to companies, I've spent a lot of time talking to manufacturers as you might suspect over the last six weeks. They have different opinions among them on different aspects of the rule and equipment and where it should go and all those things.

You know, all I know is that with this change you're not going to be able to spin the ball as much out of the rough. There's some assumptions that players will as a result, maybe, in some instances, look for a ball that spins more generally. That's not necessarily the case in my view, but it's possible.

With respect to the manufacturer that objected, they were a party that recommended the delay. We looked at the request based on whether or not -- because one of the arguments made was there's not enough time to make the transition, and we primarily were looking at it from that perspective.

We also looked at it from the perspective of the timeline and the fairness issue of delaying after individuals and entities and companies had spent time, energy and resources reacting to the timeline. That was a major concern.

But in terms of how it develops, you know, that's something the players will sort out as they pick up the equipment. They go practice with it and then they make the adjustments that they feel like they need to.

Q. So just real quick, nobody presented you with any research indicating that there would be an impact on a specific golf ball product?

COMMISSIONER FINCHEM: No, no.

Hmmm...

This was particularly encouraging, but also in an peculiar roundabout way, an admission that course setup took on Draconian measures in response to technology changes:

Q. One more on grooves. Yesterday you said one of the challenges is the qualifiers and that you may look at possibly different rules for that. USGA and R & A are also looking at that. Are you likely to act in lockstep with them or will you act independently regarding rules on qualifiers? And on a different note, do you see with the new groove being implemented next year that course setups may evolve, possibly pin placements get a little more accessible?

COMMISSIONER FINCHEM: Let me answer the second question first because it's more fun. Yes, we do. We have changed our rough heights this year at a number of golf courses and did some fairly meticulous analysis of what happened when we brought those rough heights down a little bit compared to earlier years, and the reason we did that was to set the stage for now measuring what happens on those same golf courses when we shift grooves.

So this will be a -- you're not going to see us revolutionize our setup the first month next year, but over time we're going to be experimenting with a lot of different ways to set things up because our hope is that this change is going to make the game more interesting to watch from a variety of perspectives, and that would be helpful to us. So we're going to be -- we have more people, more energy, we have this wonderful ShotLink program that tells us everything, so we're going to really, I think, enjoy the process of doing some things differently and playing around with it.