The PGA Tour Gets It? Volume...

...uh, I'll have to go back in the archives, but we do have a growing list of examples that the PGA Tour continues to move in the direction of downplaying rough, emphasizing the recovery shot, setting a proper example for the game and preparing us for a return to more flyer lie-golf in 2010 when groove rules are changed.

Thanks to reader Al for this Ed Sherman item about Cog Hill, site of next week's BMW Championship:

Received a call from Frank Jemsek the other day. He said he heard us speculating on our radio show ("Chicagoland Golf," WSCR-AM 670, 6-8 a.m. Saturday) about the rough the pros will encounter next week for the BMW Championship.

It turns out the rough might be as rough. Mr. Jemsek, the owner and operator of Cog Hill, said the PGA Tour has asked him to leave the rough at No. 4 at the same level of the facility's other three courses.

"That would be about 2 1/2 inches," Mr. Jemsek said.

“The objective of this change is to limit the effectiveness of grooves on shots from the rough to the effect of a traditional V-groove design.”

Bowl and Grass flesh out the notion that Bomb and Gouge golf might not be impacted by the groove rule change because most irons already had conforming grooves and their well-paid brat handlers haven't had U-groove on their mind
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"Nobody in the world’s going to want to take 70 million less."

With a contract expiring after next year's event, the PGA Tour has to be encouraged by today's comments from Deutsche Bank CEO's Seth Waugh:

“You can think of the golf tournament as a silly little thing in terms of what’s going on in the world,” Waugh said Wednesday, citing studies that put the economic impact of the Deutsche Bank Championship at $40 million to $70 million annually, “but these are the bricks that can build the economy back up. Nobody in the world’s going to want to take 70 million less.”