Finchem On Cume Audiences, Brand Interweaving And Striking Distance Retirement Acceleration

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Ah, I remember when the ASAP folks called Tim Finchem's latest b-speak favorite cum audience. But after fifteen internal meetings and one memo I'd sure love to read, the latest buzzword is now cume audience. For the life of me, I don't know why they tweaked it, but boy were those cume audiences the topic of the day at East Lake when the Commissioner sat down with the slingers to talk about the state of the tour.
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"There are so many ways the Tour could have regulated Tiger to East Lake next week, starting with the stipulation that the defending FedEx Cup champion gets the chance to defend."

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I thought Cameron Morfit was going for a tongue-in-cheek/April Fool's deal with his suggestion that the tour should have figured out a way to get Tiger to East Lake--kind of like when NBC scrambled to figure out a way to keep Charles Van Doren after he intentionally lost on Twenty One. But it appears Morfit is serious in his criticism that the FedExCup has taken a hit because the PGA Tour did not rewrite the rules to get Tiger to the Super Bowl, even though he's got a .500 record.
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"We don't seem to be headed the way of men's tennis, as an example, or perhaps the LPGA Tour where, on the leader boards, you are sometimes lacking in American presence."

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John Paul Newport landed a lengthy sit down with Commissioner Tim Finchem and lived to write about it. Considering it was the WSJ, I figured we'd get at least one nice bit of jargon, but instead we just got a nice jab at the LPGA. Or at least, a jab in Finchemspeak, which is merely a long, tortured sentence.
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Deutsche Bank NOT Out As Boston Sponsor?

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A statement from the bank...

Any report that Deutsche Bank has stepped aside as title sponsor of the Deutsche Bank Championship is false.  As announced during Media Day, Deutsche Bank is in discussions to exercise its two-year extension option for the title sponsorship.  Talks are ongoing, but we are optimistic we will reach an agreement and expect to make an announcement this week.  We deeply appreciate the tremendous support from our Founders Club partners, the players, and most of all the fans of New England for making the Deutsche Bank Championship a New England Labor Day tradition. We look forward to another fantastic event this week, and in the years to come.

"Hereafter, should a player be late for his pro-am starting time, the situation will be handled as a matter of unbecoming conduct."

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What an embarrassment for the Commissioner and the PGA Tour Policy Board. After all, they had reviewed the policy, heard from players and media that it was silly to DQ someone for being late to a pro-am, and been told that their effort to protect sponsors ultimately could hurt the sponsor. Yet they could not envision the potential problem until one of the "good guys" couldn't recharge his iphone or use a hotel wake up call service.
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