Finchem On Cume Audiences, Brand Interweaving And Striking Distance Retirement Acceleration

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Ah, I remember when the ASAP folks called Tim Finchem's latest b-speak favorite cum audience. But after fifteen internal meetings and one memo I'd sure love to read, the latest buzzword is now cume audience. For the life of me, I don't know why they tweaked it, but boy were those cume audiences the topic of the day at East Lake when the Commissioner sat down with the slingers to talk about the state of the tour.
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"There are so many ways the Tour could have regulated Tiger to East Lake next week, starting with the stipulation that the defending FedEx Cup champion gets the chance to defend."

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I thought Cameron Morfit was going for a tongue-in-cheek/April Fool's deal with his suggestion that the tour should have figured out a way to get Tiger to East Lake--kind of like when NBC scrambled to figure out a way to keep Charles Van Doren after he intentionally lost on Twenty One. But it appears Morfit is serious in his criticism that the FedExCup has taken a hit because the PGA Tour did not rewrite the rules to get Tiger to the Super Bowl, even though he's got a .500 record.
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"We don't seem to be headed the way of men's tennis, as an example, or perhaps the LPGA Tour where, on the leader boards, you are sometimes lacking in American presence."

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John Paul Newport landed a lengthy sit down with Commissioner Tim Finchem and lived to write about it. Considering it was the WSJ, I figured we'd get at least one nice bit of jargon, but instead we just got a nice jab at the LPGA. Or at least, a jab in Finchemspeak, which is merely a long, tortured sentence.
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