"Basically, I got to see Rickie Fowler paraded around like a well-groomed poodle at the Westminster Kennel Club."

/

It's fun to look at the contrast between the handling of Rickie 2.0 Fowler and Ryan Moore, who both made some news Thursday.

Stephanie Wei files an entertaining account of one of those "only-in-New-York" press junkets that help justify some CMO's overinflated salary. "Let's put him at Chelsea Piers!" "Spectacular idea!"

It was supposed to be “really informal” but after being there for five minutes it was obvious that “really informal” doesn’t exist within the Rickie 2.0 hype machine. Basically, I got to see Rickie Fowler paraded around like a well-groomed poodle at the Westminster Kennel Club.

Last week a PR rep asked me to give the general gist of what I was planning to ask him, so Rickie wouldn’t be caught off guard. Question 1: “Do you have a girlfriend?” PLEASE DO NOT ASK THAT. (But that was conveyed very nicely, of course.) Just “stay away from more personal stuff,” the PR lady explained, unless it “comes up naturally.”

I walked in the top deck of the driving range and I was greeted by the two PR people running the show. Small talk, small talk, nice-to-meet-yous ensued and then came Rickie, who politely introduced himself with a welcoming handshake.

“Hi, I’m Rickie.”

Meanwhile it was announced that the iconoclastic Ryan Moore, who coordinates his own outfits and sponsors himself, has signed a unique deal that will eventually give him a share of Scratch Golf.  Somewhere Jack Nicklaus is screaming to Ryan, "DON'T DO THAT!"

Michael Buteau reports for Bloomberg:

The Chattanooga, Tennessee-based custom clubmaker has an agreement with the 26-year-old Moore, who will use its irons and wedges beginning with this week’s HSBC Champions event in China. Moore, the 2004 U.S. Amateur champion, is tied for second at the World Golf Championship tournament at 6-under-par 66.

With many large club companies, such as Adidas AG’s TaylorMade brand and Callaway Golf Co., cutting back endorsement expenses as consumers reduce spending on leisure activities, Moore’s agreement is unique among professional golfers.

“Ryan is going to end up owning a portion of our company,” Ari Techner, Scratch Golf’s chief executive officer, said in a telephone interview. “This kind of speaks to the type of person he is. He likes to do his own thing.”