The Open In The UK: 3 Million Fewer Viewers, Pricing Out Some?

While the move to NBC actually expanded the number of homes for The Open, the shift from BBC to Sky Sports in the UK was expected to mean a drop in audience size.

John Westerby
in The Times wrote about a variety of topics, including the Sky ratings. The drop is pretty staggering.

Peak viewing figures on Sunday were around 1.2 million, compared with the 4.7 who watched Johnson's victory on the BBC on the extra day at St. Andrews last year. The highlights package on BBC2 on Sunday attracted about 1.5 million viewers.

On Monday in Glasgow, I had a random chat with a 22-year-old fan who was raving about the final round drama. I asked why he didn't go and it was cost related. He was genuinely dejected by the lost opportunity. When returning my car, the representative also raved about the final round and said his father attended, sitting on 18 all day. I asked why he didn't go. Again, cost was cited.

This year's Open did include free entry for those under 16 and special pricing for those 16-21. There was also the camping village to appeal to the festival-goer mindset. But the £80 entry fee, coupled with £15 for parking, is cost prohibitive for many and probably explains the small crowds Thursday through Saturday.

Given the R&A's desire to be accessible to more young people, the combination of millions not seeing the golf and plenty more feeling like they're unable to afford the event, can't be positives for The Open.

The State Of The Rota And Where Turnberry Fits

These are issues I delved into in this week's Golf World after Troon successful hosts another Open.

With Muirfield's current suspended status leaving the R&A with nine choices, I point out that avoiding Turnberry because of Donald Trump (and after recent improvements) would be a mistake for the rota.

Troon? Very fine venue and every dozen years, is just right for The Open. Shoot, 12 years from now the R&A media hotel suggestion, the Adams Family House, may even have internet and fire extinguishers attached to the walls!

More disconcerting is a likely return to Royal St. George's in 2020 without some restoration and softening of bad modern era tweaks (when the superior Deal/Royal Cinque Ports is available). Throw in possible pouting over The Donald's comments, eliminating Turnberry from the rota, and the R&A will suddenly have a much weaker rota if they avoid Turnberry (and have Muirfield on the outside looking in).

Here is the column.

A more extensive Turnberry review is in the works.

Are The Governing Bodies Cherry Picking Distance Data?

Mike Stachura breaks down the USGA-R&A report issued today on distance. It felt like an effort to buy time from having to act in a significant way. So they'll continue to lazily change courses, stare at their swelling hedge fund investments and quietly slide into irrelevancy due to public stance on distance that passes few basic smell tests to longtime observers of the sport. (Luke Kerr-Dineen did a nice job rounding up the reactions and explaining the debate for those new to the issue.)

Digging in on the current distances as acceptable while lengthening championship courses severely contradicts the (noble) efforts by the USGA's staff to make the game more sustainable (a correlation more and more golfers are making).

Couple in elements like going after anchored putters instead of distance, compiling massive vanity war chests and glossing over huge distance changes prior to cherry-picked years, and it adds up to damaged street cred.

Stachura got a sneak preview and was able to talk at length to the USGA's John Spitzer, a bright, level-headed fellow who is merely presenting what the data is telling him. But in one area I felt like he went a tad far in trying to discredit the potential jump in distance that 2016 is so far seeing.

“If you are looking to tell a story, you can cherry pick data and tell whatever story you want, and some of that has happened,” he said. “We just want to make sure that everyone knows that we are looking at this and we’re looking at it in a statistically significant and a statistically robust way.”

But as Stachura notes:

The report does not include any data on elite amateur players or even average golfers. Nor does it detail any of the results of USGA and R&A testing of shorter-distance golf balls. The ruling bodies requested these balls from manufacturers in 2005 as part of their research on distance and conducted a series of player tests over the last decade.

Spitzer said both of those areas may be part of future reports, and he indicated the plan is to release an update on distance research on an annual basis.

Furthermore, I've noticed that one of the primary arguments for possible distance and groove regulation in the past has been abandoned: the correlation between driving accuracy and success on the professional level. Not a peep in this report.

Brandel Chamblee's piece from two years ago on "total driving" remains relevant today in considering the old governing body stance on balancing the skillful acts of distance and accuracy.

Which brings us back to 2000. That year, Tiger Woods led in total driving, David Duval was second, Sergio Garcia third and Ernie Els seventh. It would be one of the last years that great driving mattered. Since then, it seems, the whole of professional golf is in the rough. Wild as the weeds they find there.

Here is the current Total Driving list from 2016, but an even more stark contrast in the have and have-nots is seen when looking at the Distance and Accuracy leaders.

I ask, based on your knowledge of the 2016 results and money, what list would you rather populate?



Let's humor the governing bodies and agree that there have been only minor distance gains since 2003, that all is well, that the leaps have been capped and, accordingly, no piece of golf equipment going forward will allow anyone to hit the ball significantly longer.

Just concede this: the gains made from 1998 to 2003 remain hugely destructive, expensive and counterproductive for the health of the game at the highest levels. After all, I'm pretty sure anchored putters never raised the cost of golf a cent, but the gains made in that five year stretch did untold damage to the planet by expanding the footprint of a modern golf course.

If you can concede that and the other side concedes that the current Overall Distance Standard is working, then why not tweak that standard to help bring hundreds of courses rendered irrelevant back to relevancy? 

In 2003, that number increased to nine and it has kept climbing. Better athletes who have grown up not knowing what a persimmon miss looks like and who have optimized launch conditions are able to drive it significantly longer than their predecessors. So why not change that standard just a little bit to address this change in skill and restore relevancy to things like 6,900 yards, irons below the 8 and maybe only see a handful of players averaging over 300 yards off the tee instead of the 24 that currently do so

Would that in any way damage the sport?

Roundup: R&A Reacts Swiftly To Muirfield Vote, Vows No More Opens Until They Confront Their Issues With Women

I know this is a serious matter for those seeking gender equity, but how can you not laugh at Muirfield's 33 holdouts? In 2016, voting to keep the club from acknowledging the existence of half the world's population?

Imagine what must have happened to these dinosaurs in boarding school or university to still be holding such resentment all these years later?

Imagine how utterly out of touch one must be to think that stopping a successful woman who loves the game from joining your club because you still think--and put in writing!--that women players are automatically slow by account of their gender.

Or dining in that strange ritual of dandruff coated jacket and grease-stained secret society tie for lunch (between rounds of golf).

Or keeping your course from hosting The Open in your lifetime, which, for most of these prehistoric types, isn't much longer.

All you can do is laugh at them, and be a little sad for East Lothian golf, which may not see The Open for a while.

Martin Dempster with all of the details on Muirfield not securing enough votes to retain 21st century status.

The R&A swiftly declared that Muirfield will not again be considered as a venue for The Open after members voted against allowing women to join the East Lothian club.

Martin Slumbers, Chief Executive of The R&A: “The R&A has considered today’s decision with respect to The Open Championship. The Open is one of the world’s great sporting events and going forward we will not stage the Championship at a venue that does not admit women as members.

“Given the schedule for staging The Open, it would be some years before Muirfield would have been considered to host the Championship again. If the policy at the club should change we would reconsider Muirfield as a venue for The Open in future.”

The club’s board had recommended that membership should be offered to women on the same terms as the men.

Of course, this will lead to some fun with Royal Troon this year, which does not admit women into its club. However, and it's a big however: there is a Ladies Golf Club of Royal Troon that has been in existence since 1882 and has a clubhouse overlooking both Troon courses.

Royal Troon, where The Open is being staged this year, is currently undergoing a similar membership review to the one carried out at Muirfield.

The social media reaction has ranged from mocking to praise for the R&A for a swift reaction.

The saddest part of losing Muirfield until the holdouts move on to the Big 18 In The Sky: no more Opens in Scotland's Golf Coast and the best golf region on the planet: East Lothian.

The rota is already well stocked and it certainly wouldn't be hurt by inserting a placeholder like Royal Cinque Ports just to reinforce the message. Architecturally, a case could be made that it's way more interesting than Muirfield, and as Karen Stupples can attest, they have accepted females for some time.

Where Do Golf's Leading Bodies Stand On Trump?

Forget the question of where you stand on Donald Trump politically--even though most seem to despise the man as he racks up votes and states in the Republican presidential primary.

I'm more interested in knowing if anyone understands where the PGA Tour, USGA, PGA of America and R&A stand with the man.

After all, they joined forces to condemn him last July in a strongly-worded, unprecedented Four-Of-Five Family statement. The PGA Tour continues to signal in roundabout ways that they won't mind the Doral partnership ending this week, though much of that tension may stem from philosophic course setup differences.

Upon consuming some pre-Doral writings and a well-produced TV piece (like the one from Golf Channel hosted by Gary Williams), I'm more confused than ever as to where they all stand on the man. We've heard how he's bad, he's wrong, he's divisive, he's Mussolini, he's...we still kind of like him!

I sense Golf.com's Cameron Morfit has picked up this weird inconsistency, prompting a commentary calling on the tour to cut ties with Trump:

It was only two years ago that the PGA of America swiftly fired President Ted Bishop for calling Ian Poulter a "lil girl" on social media. Compared to Trump's bombast, Bishop's slip-up seems small, but context is everything. Golf was and is in the midst of a reckoning as it deals with declining participation; the sport needs little girls to feel welcome at their local course, not wondering why one of the sport's leaders would use "lil girl" as an insult.

And in Karen Crouse's NY Times analysis of the Trump-golf relationship, there was this from the former Carter Administration member who makes political donations (not that there's anything wrong with that!).

In January, at a tour stop outside Palm Springs., the PGA commissioner, Tim Finchem, was asked about the extent of former President Bill Clinton’s involvement with the event. The Clinton Foundation was one of the sponsors, but Clinton, a tireless promoter of the tournament in recent years, was spending time on the campaign trail with his wife, Hillary Clinton, a front-runner for the Democratic presidential nomination.
“We like to think that presidential politics doesn’t affect the situation here,” Finchem said.

Perhaps with an eye toward defusing any controversy here, Finchem added that the tour and its tournaments were “apolitical” and said, “We’re going to stay that way.”

In golf's leadership world, they're still taking tournaments to his courses and passing opportunities to break free. It's as if they are afraid to say goodbye. And since Mr. Trump could be the Republican nominee and America's next president, you can't blame them for wanting a line to the White House. It's a lot sexier than a line to Mara-a-Lago.

So just admit it Mssrs. Finchem, Bevacqua, Davis and Slumbers: you don't like his comments but also fear getting on Mr. Trump's bad side. Or admit you like his courses and the markets they're in because you're all about the bottom line.

But don't condemn the man and his positions, and then continue to do business with him as he doesn't soften his more controversial stances. That inconsistency brings more shame to the game than taking a traditional stance on such a divisive figure.