Tiger's Indefinite Leave Clippings, "Unfaithful" Edition

Kevin Mitchell reports on Butch Harmon's expanded on-air comments about how Tiger needs to handle his return. I'm sure Tiger appreciates the input:

"The golfing public would like to see Tiger Woods do a press conference," Harmon said. "To stand there in front of everybody, take his medicine, be humble, be embarrassed, be humiliated, and answer the questions. But where the hell is he? We could find Osama bin Laden easier than we can find Tiger Woods. How long can you spend on a yacht in the middle of the ocean?"

There have been suggestions that the Ryder Cup could be tricky, and Butch gets right to the point:

"The difficult part, in my opinion, is going to be the heckling from the galleries. He's going to get it. If he plays in the Ryder Cup [in Wales in October], which I happen to think he will, that's going to be very interesting."

Paul Harris notes that Tiger's disappearing act continues to be a public relations fiasco.

His rumoured whereabouts range from a series of exotic locations around the globe to the idea that he might still be holed up in his Florida mansion, undergoing lengthy sessions of marriage counselling in the wake of revelations of his serial adultery with numerous women. But only one thing is clear: no one has any idea where he is.

"It really is amazing. Anyone wanting, in effect, to disappear from the face of the earth should take a leaf out of his book," said Ashley Dos Santos, an executive at Crosby-Volmer International Communications and an expert on crisis PR.

In fact, Woods's achievements in disappearing would seem to match any of his many astonishing sporting triumphs when it comes to skill, perseverance and triumphing against the odds.

But nearly all experts agree that Woods cannot hide for ever and that the longer he stays hidden the more obsessed the world will become when he does finally emerge. "This is a classic case of what not to do in a crisis," said Dos Santos.

As for his future golf media relations, the SI/golf.com team kicked this around and Jim Herre probably summed it up best:

Herre: I think the way Woods has handled the scandal to this point is a pretty good indicator of how he intends to handle things when and if he returns.

People posts an Elin update on her holiday ski trip and concern for her children, as does this extensive James Desborough News of the World story suggesting she's keeping them away from Tiger because of his sensitive mental state. There is also this, which makes sense based on his incredible and increasingly disturbing disappearing act.

A source told us: "He has been extremely moody, with his conversations to managers and friends as brief as possible.

"He has cut off others from his entourage. Even his caddie Steve can't get hold of him at the moment.

"And he's made it clear that he doesn't want to do anything on the golf course for a long time, even until 2012. He realised that his golf tour life has become a decadent, no holds barred non stop party.

"Some of us are worried he may never return."

Cindy Adams of the NY Post (thanks reader Rick) suggests there is a 24/7 Tiger PR team--really--looking for damage control specialists.

Now hustling around -- not to lawyers, which they already have -- but to damage-control specialists with a track record who know the streets and can also handle financial issues. A whole other war's brewing relating to shareholders in companies that have canceled endorsements. Besides whatever's being promised to the wife, there exists wrangling businesswise. Endorsers who pulled out, what do their contracts stipulate? Can more money be due? While everything's based on image, not all the contracts have morality clauses.

They're hunting a honcho plugged into the press who has heretofore handled scandalous stories. They're figuring a two-year project. One year to let it all shake out and damage-control it. Second year to rebuild. As in Operation Clinton and Spitzer.

So, for the nonce, Humpty Dumpty must stave off financial lawsuits and stay cozy with all the endorsers whom he basically thinks have put a shiv in his back.

Denver's KUSA television reveals a case of product placement involving Tiger and Gatorade:



And finally, the Wanda Sykes show chimed in on the Brit Hume remarks:



"The tone of the news conference and the demeanor of the usually unflappable Finchem changed direction faster than a putt on the slick and tricky greens of the Plantation Course."

Alex Miceli reports on Tim Finchem's testy sitdown with the scribblers just a few weeks after he put on a brave face to talk about Tiger's leave.

It appears that ASAP has not been hired to do transcripts for the Kapalua event, but we thankfully have Golfweek's Miceli to share the key exchanges with us:

Question: Have you talked to Tiger or attempted to talk to him?

Tim Finchem: Have I talked to who?

Q: Tiger.

Finchem: I answered this question before. The answer is, I have not.

Q: When?

Finchem: The day I did my press conference (Dec. 17).

Now that's a weird answer. Or just a wee bit smart assy...take your pick.

Q: It’s a few weeks later.

Finchem: No, I have not talked to Tiger. No, I have not talked to him. I don’t know when I would talk to him.

Q: It’s been three weeks. I just thought I would ask.

Finchem: When I addressed that, I thought I addressed it in this context, that he asks for privacy. We pledged our commitment to give him privacy, so that would include me trying to talk to him.

Q: I understand that. I thought with a personal relationship, if you tried to reach him at all.

Finchem: No.

That's just bizarre  he did not try to reach out and touch someone. Actually, this is more peculiar:

Q: You were asked about Tiger’s relationship with (inaudible). You said you had no concerns...

Finchem: No, what I said was that I was not involved in evaluating it myself. That our anti-doping team, which includes internal people and external people, had reviewed the procedure that was given to Tiger in media reports, and they had no concerns that that procedure violated our anti-doping policies. That’s what I said.

Q: You also said, according to the transcript, ‘I have no reason to have any concern.’

Finchem: Because of that report, I had no reason.

So they reached their conclusion about Tiger's work with Dr. Galea based on news reports? Granted, Dr. Galea did blab excessively to the New York Times but that sure seems like an odd way to conduct an investigation even if it was the paper of record.

Q: That comment was widely panned by a number of doping experts, including the head of WADA (World Anti-Doping Agency), who accused you of having your head in the sand.

Finchem: Was he talking about the procedure or the possibility of using HGH (human growth hormone)? I had no report that they said anything about me having my head in the sand.

Q: Well, he said, I quote, unquote, As a doping expert, when I hear in the same question, blood spinning, HGH and Actovegin, I tend to straighten up and have a better look. At least you look into it.

Finchem: I appreciate his advice. I will stand by the response I gave during the press conference. I had no reason to be concerned about the procedure that was reported. I’m not so sure that that’s inconsistent with what he said. I’m not suggesting it is, but I will stand by my response. Do you have another question?

Oh, a do you have another question! I believe that's MBASpeak for, go...oh wait, this is a family website.

Q: You don't think maybe you could have phrased it differently?

Finchem: I’m not going to play word games with you.

He would never do such a thing. Well there was the time he used Latin. And there was coterminously.

I answered your question. If you have another question, I will try to answer that one.

I think someone needs a Kapalua Spa day! Get this man a Waihua’s Lomilomi Massage, followed by a Blueberry Soy Slimming, a Vitamin C Firm & Tone and top it all off by throwing a Microdermabrasion & Yam Enzyme on the old PGA Tour expense account. (And you think I'm making those up...here's the menu.)

Update on 2010-01-06 06:22 by Geoff

My understanding is that it was AP's Doug Ferguson asking Finchem about whether he had talked to Tiger and Andrew Both asking the Dr. Galea questions.

The Best Theological Team On Television Chimes In On Tiger's Faith

From Mediaite:

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
The Best F**king News Team Ever - Tiger Woods' Faith
www.thedailyshow.com
Daily Show Full Episodes Political Humor Health Care Crisis



Tiger's Indefinite Leave Clippings, "Jesus Christ offers Tiger Woods something that that Tiger Woods badly needs" Edition

I've been astounded by a lot of things over the last month. But the ability of Vanity Fair to generate so much buzz over some photos locked in a drawer and accompanied by a revelation-free story in a magazine usually so rich with detail?  Check out these headlines procured from a Google search for the article about nothing:

"Tiger Woods shown shirtless, pumping iron"

"Tiger Woods gets the Annie Leibovitz treatment for Vanity Fair"

"Tiger Woods strips for Vanity Fair photo shoot"

Vanity Fair' on Tiger Woods: 'A sex addict who could not get enough'

Vanity Fair: Tiger Woods Paid Big Money For Sex, Goes Topless for Cover

As for the date of that cover photo, Annie Leibovitz herself isn't saying (yet) but she chimes in with this reminder why she should to stick to taking photos: “Tiger is an intensely competitive athlete—and quite serious about his sport. I wanted to reveal that in these photos. And to show his incredible focus and dedication.”

Steve Elling is having trouble understanding how Conde Nast's Vanity Fair is sensationalizing Tiger as Conde Nast's Golf Digest puts him on a sabbatical:

Then there's the completely reverse philosophy espoused by Vanity Fair, which, rather unbelievably, is also a Conde Nast publication. The latter features Woods on the cover of its latest edition, sans shirt and doing biceps curls, and includes a feature story that seemingly was written in 15 minutes by a guy with no apparent knowledge of the PGA Tour. So while one Conde Nast mag was skirting the Woods situation entirely -- he has a seven-figure contract to pen the tutorial pieces for Digest -- another was exploiting his situation to sell magazines. How consistent, huh? Maybe Woods can pen an instructional piece when he gets back called, "The left hand should know what the right hand is doing." Good picture, though.

Elling also touches on the tour's decision to remove Tiger as host of the AT&T National event and notes this discrepancy.

When asked how that differs from two years ago, when Woods was on the shelf after having knee surgery and skipped attending the event entirely, the tour declined to elaborate further. ... Add it all up and the impression is clear: AT&T, a huge player in the tour's sponsorship pantheon, wanted to sever its ties to Woods across the board.

And don't miss his final "Up and Down" item on Tiger mistress Ashley Samson talking to the New York Daily News.

Gawker features this follow-up video of Brit Hume appearing on The O'Reilly Factor to clarify his remarks and not really doing a very good job convincing the Buddhists of the world that he thinks very highly of their philosophy. From the interview:

He needs something that Christianity especially provides and gives and offers, and that is redemption and forgiveness. I was really meaning to say in those comments yesterday more about Christianity than anything else…I think that Jesus Christ offers Tiger Woods something that Tiger Woods badly needs.

You mean a blood platelet spinning doctor south of the Canadian border?

The New York Daily News' Nancy Dillon reports that Buddhists were not happy with Hume's homily.

"Could Hume get away with saying something like this about Jewish people or black people or the Muslim Faith?" asks Kyle Lovett on TheReformedBuddhist.com.

"You betcha he couldn't," Lovett continues. "Why should he be able to skate away scott free when speaking about Buddhists? Because we are only 3 or 4% of the population of the US? Hell No! Sometimes we have to speak up."

Adam Satariano says that EA Sports is sticking with Tiger and keeping his name on their games.

“Regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history,” Peter Moore, president of EA Sports, said in a statement today.

Titles featuring Woods have generated $675 million in U.S. sales since 1998 for Electronic Arts, the second-largest video game company, according to researcher NPD Group Inc. “Tiger Woods PGA Tour Online,” to be released this month, is the first in the series that can be played through a Web browser. The game is part of Chief Executive Officer John Riccitiello’s strategy to expand sales of non-console titles.

Dave Shedloski reports on the reduced PGA Tour Media Guide (no more photos of all VP's, no wonder it's 100 pages shorter). He also says a certain somebody is still on the cover.

Jon Show looks at the PGA Tour's "inventory" issues and notes this from a consultant close to a couple of key sponsors:

Despite the developments surrounding the sport’s biggest star, agency executives do not expect the controversy to have a short-term effect on sponsorship sales.

“You should pay what you’re going to pay for your title sponsorship regardless of Tiger,” said Sarah Hirshland, senior vice president of consulting at Wasserman Media Group, which works with tour title sponsors Northern Trust and Travelers. “You can’t make a decision based on one guy that you can’t control where he’s going to play.”

They're saying Tiger's visit to Australia generated $31 million in revenues and tourist dollars. Boy, those National Enquirer expense accounts must be generous.

And finally, add Africa and South Africa to the list of places Tiger may be hiding.

"The long-term effect on the tour from Woods’s loss of sponsorships, if any, will probably not become evident for years."

Larry Dorman makes that point in reviewing the year and decade. And it's a good point to remember since now every time the PGA Tour loses a sponsor Tiger will be blamed. In this economy, that's pretty ridiculous even though his potentially diminished appeal will surely sway some companies.

So Much For The Friday Afternoon News Dump: AT&T Drops Tiger**

Though I do think New Year's Eve is kind of your basic Friday afternoon no matter what day it falls on.

Some good news in the announcement: they are not dropping their sponsorship of Tiger's PGA Tour stop. Oh, and they wish Tiger well.

Update on 2009-12-31 18:16 by Geoff

**CNBC's Darren Rovell, who is often agent Mark Steinberg's first stop for revealing Tiger business news, paints a bleak future for the Tiger Woods Foundation's future now that AT&T is not renewing its deal to sponsor "Tiger Jam." He also suggests that while Nike is likely to pick up Tiger's bag sponsorship, Chevron could be the next corporation to pull out of its Woods related deals.

If there's a natural next sponsor to go, it's likely Chevron, which is in a similar situation in terms of having a less visible role with Woods, but a more active role with the foundation. It's clear that the foundation, which has done a tremendous job in raising money over the last decade, won't do as well in the near future.