Tiger Trails Paris Hilton, Kanye, Arnold, Charlie Sheen In Unpopularity Race

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Thanks to reader Rick for noticing in yesterday's Ipsos survey of celebrity and most trusted personalities "whose endorsement of a company would be most likely to drive business." I suppose we should take a list topped by Betty White (really?), Denzel Washington (really, really?) and Sandra Bullock (really, really, really?).
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Stephen Ames: Tiger's Swing "10 Times Better Than It Was Before"

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Ten? Wasn't that part of the final score of his match after he once suggested he welcomed a matchup against Tiger? Oh right, 9&8. My bad!

John Down reports that Ames dared to talk Tiger today, but he's changed his tune even with Tiger hitting it all over the planet with the most user-friendly clubs the game has ever allowed. Ames' newfound Tiger-humility reminds me of poor old Harry Whittingham, the geezer Dick Cheney shot by on a hunting trip who later apologized for getting in the VP's way!

Thanks to reader Rob for this.

“He’s going through all those different scenarios from the last year and half and I don’t think he’s settled upstairs right now. I think it’d be tough on anybody to go through what he’s gone through and still be able to play golf.

“It’s quite incredible to be honest if you ask me because I wouldn’t be back out there after what he went through with the media, losing his wife. It’s tough. It’s just going to take him awhile to get back.”

That wretched media! It cost him his wife.

One thing Woods did was switch swing coaches from Hank Haney to Sean Foley, who also just happens to be Ames’ swing coach.

“Swing-wise it looks 10 times better than it was before,” said Ames. “Sean’s done a wonderful job and, as Sean has mentioned before, he’s not clear upstairs right now. I think it’s going to be awhile before he gets there.”

The Tiger Lithograph Your Wife Won't Be Buying For The Game Room

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Thanks to reader Robert for alerting me to this fine art sale and in particular, the fine, fine piece at the end titled "Tiger making the hole." I'm not sure why (A) an artist would take the time to make such an, ugh, impression, or (B) who would want to buy this except Larry Flynt's interior decorator.
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Rosie: Tiger Needs AAA Rehab Assignment

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Tim Rosaforte suggested on Golf Channel's excellent post game coverage last week from Atlanta (amazing what they can do when not ensconced in Orlando or the basement of Augusta Country Club) that Tiger needs to get in those "reps" at Pawtucket. Or in golf's case, Las Vegas.

And now he puts it in writing for Golf World Monday: Tiger needs to play, and both for his game and image, needs to turn up in some unfamiliar places better known as the Fall Finish.

Tigerista's will also not want to miss Jaime Diaz and Bill Fields talking to Sam Weinman about the state of Tiger's game.

Stevie Bends The Ear Of Phil Mickelson (AKA The Prick)

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Featured on Golf Channel's excellent PGA Pre-game show: Stevie (You like, you really, really like me) Williams yammering away to Phil Mickelson, who was merely trying to get in a little pre-PGA practice and to ponder the suggestions of his new mental coach (Tim Rosaforte reports), only to have the mad Kiwi bagman blabbering on about Lord knows what.
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