Tiger Trails Paris Hilton, Kanye, Arnold, Charlie Sheen In Unpopularity Race
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Thanks to reader Rick for noticing in yesterday's Ipsos survey of celebrity and most trusted personalities "whose endorsement of a company would be most likely to drive business." I suppose we should take a list topped by Betty White (really?), Denzel Washington (really, really?) and Sandra Bullock (really, really, really?).





