The Ever Evolving Customer

Adam Barr at The Golf Channel reprints emails about "tailoring the game of golf to the ever-evolving customer."

The responses ranged from thoughtful to downright scary.

Here is his original column that prompted the responses.

Tour Driving Distance Watch

17 PGA Tour players are now averaging over 300 yards off the tee this season.  Looking at all of the guys at 299, the total may reach 25 by the end of the year, barring heavy rains.

In 2004, 14 players averaged over 300 yards.

9 players averaged over 300 yards in 2003.

John Daly was the only player averaging over 300 yards for the 1997, 1999, 2000, 2001 and 2002 seasons.

Trumpminster

SI's Gary Van Sickle writes about "Trumpminster," a.k.a. Trump National Bedminster. The Donald had the media out during PGA week.

Trump insisted on about a dozen killer-A pin positions to show off the course to the media, apparently unaware that a majority of golf writers have double-digit handicaps and low pain thresholds.

Van Sickle basically says The Donald's best bet is a PGA, and even that is doubtful after Baltusrol'$ performance.

How Did It Get This Way?

That's what Travelgolf's Tim McDonald asks about the cost of a round.

Putnam Story

A nice story on Michael Putnam's impressive debut in Hartford.

More Merion Reviews

Here's the New York Times story...wait, they didn't cover the Amateur. They did pick up an AP story.

Mike Kern in the Philadelphia Daily News writes about Merion's Open chances, and he's lukewarm. He notes that some of the players were "hitting wedges into No. 18, a hole Ben Hogan made famous in 1950 with a 1-iron approach. Just thought it was worth mentioning."

Kern obviously missed the moment on The Golf Channel when David Fay brought Hogan's 1-iron and noted that Hogan was very tired in the afternoon round of 36, which is why he needed to hit 1-iron into the green.

And Joe Logan, who has been pretty high on Merion's Open worthiness, seems to have been influenced by Edoardo Molinari's play on Sunday. He hopes Merion sets its sights on more Amateurs:

I hope Merion celebrates the success of the Amateur and the strength of its golf course.

And then, I hope somebody at Merion with a lot of sense and a lot of influence pipes up and says, "What more do we need to prove? Forget the Open. Let's do an Amateur every 10 years."

Merion Finale

What's the Farmer's Almanac saying about Ardmore in June of 2013? Hope it's not rain! Seven birdies in 15 holes for U.S. Amateur champion Edoardo Molinari in the afternoon? Perhaps some of those Merion hasn't become outdated by the USGAS's inept handling of equipment stories were filed just a wee bit soon?

Either way, Merion put on a great show and deserves to be the host of as many USGA championships as they want. Besides making less money in 2013, who cares if it rains a bit and the winner is 18 under? Oh wait...I forgot who I was dealing with for a second.

Anyway, the USGA game story is here. And here are Ken Klavon's notes, looking at how Molinari made 7 birdies in the final 15 holes. Impressive stuff.

Here's the USGA.org story on the Dougherty's, truly one of the more impressive performances in a long time. It was pretty hard to imagine the emotions they were experiencing and pretty much impossible not to root for Dougherty to win after the unfortunate passing of his golfing grandfather.

Here's Molinari's transcript and Dougherty's. And here's the match scorecard.

The Sky Is Sad For Tom

USGA.org had such a good week. And then there was Sunday morning.

Ardmore, Pa. – As Craig Smith, USGA director of media relations, drove through a pelting rain toward Merion Golf Club Sunday morning, he had an intuitive grasp of the moment.

"It’s raining because the sky is sad for Tom," said Smith, making the transposable statement that very well could reflect many feelings in the golf world. The Tom would be precursor for the surname Meeks. As in Tom Meeks. Sunday’s U.S. Amateur championship match represented Meeks’ last official course setup for the USGA’s senior director of rules and competitions.

Or maybe God opened up the sky because he thought the greens at Merion were looking a bit tired?

Union Tribune On Callaway

Jennifer Davies and Shannon McMahon in the San Diego Union Tribune look at new Callaway CEO George Fellows and the task before him.

But it's not just waning participation that's squeezing golf equipment companies like Callaway. Improved club technology, which helps players hit balls farther, doesn't drive sales the way it once did. Callaway, a technological innovator, thought it could set itself apart by continually offering new and better clubs and balls while charging premium prices.

The United States Golf Association, however, has strict restrictions on what equipment players may use in order to qualify for a handicap. And Callaway has been stung by those rules: The USGA essentially banned the company's ERC driver when it came out in 2000.

They introduced a product knowing it was illegal in North America, marketed it as non-conforming around the world, but it was "essentially banned?"  Hmmm...

While Drapeau, the company's former CEO, often complained about the USGA rules, saying "it was the biggest challenge" facing Callaway, Fellows has a different take.

"They are parameters. They are not a jail," he said of the USGA rules. "Let's find a way to be smarter than the next guy within those limits."

Give Fellows a few quarters of lackluster sales, and we'll check back to see how forgiving he is.

Meanwhile, we must not forget that life and commerce are only about one thing, and one thing only. No matter what you're selling or useless the widgets may be, it's all about...the brand.

With specialty consumer products like cosmetics and golf equipment, which are susceptible to trends, creating and marketing a strong brand is especially important, said Alexander Paris Sr., analyst with Barrington Research. Fellows' experience at Revlon and other consumer-oriented companies like Playtex and Mennen made him an especially strong candidate.

"This is a time that you want to get someone who knows how to sell branded products," Paris said.

Merion Day 6

So how far into Sunday's telecast will Dan Hicks go before mentioning that U.S. Amateur finalist Edoardo Molinari's parents have a home in Torino, Italy, where in just 165 days the 2006 Winter Olympics start...on NBC?! I say he doesn't make it past the first 20 minutes without a plug.

Here's the USGA.org game story and Alex Miceli on Dillon Dougherty's epic finish that included a big assist from the NBC broadcast tower on 18. 

Golfweek editor Dave Seanor writes a lengthy column about how the USGA should take the U.S. Open to Merion even if it takes a financial hit. But space remains the issue. He cites the many hurdles facing the course. Not having enough grandstand space or even walking room around the clubhouse may be the biggest problem for Merion.

After what we say today, it appears there's not even enough space to get the TV towers out of play.

Million Dollar Baby?

Thomas Bonk writes that Michelle Wie is close to signing with the William Morris Agency.

If He Just Called It Bedminster...

Here's a story on Donald Trump wanting to add another course to his Trump National Golf Club in Bedminster, New Jersey. It seems he's doing everything right to lure the USGA event he so badly wants (after all, the second course is ultimately for parking cars and corporate tents).

But does the place ever have a chance as long as it's called Trump National? Hard to imagine that being sandwiched in between an Oakmont and a Pebble Beach?

Merion Day 5

Boy, glad they took those trees out on the right of 16 approach so the guys could drive it on the strip up to 15 tee! Options galore!

Seriously, nice coverage from NBC. But Jennifer Mills could be the worst post round interviewer of all time. Anyway Joe Logan pens a must read on one of Merion's caddies who looped for George Zahringer this week.l

Ken Klavon at USGA.org writes about the all Canada quarterfinal match between Deacon and the easy-to-root-against Leon. And Klavon sums up the other matches. Saturday TV Time is 4 EST on NBC.

Merion 14 Redux**

Courtesy of reader Richard:

The 14th hole in 1930 (left) and an aerial of today's hole, with an overlay in green showing the 1930 fairway width over today's setup (minus the wood chip nursery left, or whatever that gray area visible on TV is). Note how the risk/reward element of flirting with the road left is eliminated in an attempt to put a longer approach iron in the player's hands.

**On closer inspection, and with the help of TiVo, the block of stuff between the road and left rough appears to be a dead fescue farm. Or maybe it's Featherbed Bent? Either way, it used to be fairway in the old days before the guys started working out so much, forcing people to create strange fairway contouring.

Amateur Status Changes

From their press release:

The R&A, golf’s world governing body and organiser of The Open Championship, today announced revisions to the Rules of Amateur Status that provide amateur golfers with the opportunity to receive payment for giving golf instruction and reduce the waiting time of those who have breached the Rules, but who wish to return to amateur status. The changes to the Rules and their interpretations come into effect from 1 January 2006.

A new Instruction Rule provides that an amateur golfer may be paid for coaching golf for the first time as part of an "approved programme". Under the new Rules on reinstatement, the time amateur golfers in breach of the Rules have to wait before they regain their amateur status is reduced. The new guideline of 1-2 years brings these waiting periods in line with those for professional golfers returning to the amateur game.

Seems they decided that after the gender reassignment rule change (requiring just two years between sex change surger to be Women's Open eligible...no I'm not joking) the three year wait on amateur status statement seemed a bit much. The release says the governing bodies of golf are closer than ever on their amateur "code." Except...

The two codes diverge on only one matter – hole-in-one prizes. In the new R&A Code acceptance of an excessive prize remains a breach of the Rules but carries a much reduced period awaiting reinstatement. The new USGA Code will allow amateur golfers to accept hole-in-one prizes of any value.

We'll call this the Mike Freeman rule, which if you have read The Future of Golf (p. 106-107), you know is a product of the excessive penalty paid by an Orlando amateur after spontaneously participating in the Tiger pops out of the Woods ad.

Dave Seanor at Golfweek details the USGA side of these changes. The expenses issue for amateurs will become official, and he explains how the rules will work for golfers who seemk expense reimbursement.