"They have gotten excited and captivated about the Cup. They are looking forward to everybody playing. The No. 1 player doesn't play, they don't like it."

Tim Finchem slipped away from vital cocktail reception to calm down that liberal, secular, cynical press corps on the eve of the FedEx Cup playoffs. His comments sounded genuine until...he started talking about the FedEx Cup.

Q. First question, you're here in the No. 1 media market, your No. 1 player is not here, you're promoting the Playoffs, big kickoff here, how much of an impact does his absence have on the promotion of the FedExCup?

COMMISSIONER TIM FINCHEM: Well, obviously I'm disappointed with his decision. It's not a decision that I like to see him make, candidly, any week of the year, but he doesn't play them all.
I think there's two ways to look at it. On the negative side, and I'll be candid about the negative side, you know, from the standpoint of the sponsor here, the fans in New York, it's certainly a negative. You know, I would like to see it the other way.

Thankfully, no grey area there. 
From the standpoint of the FedExCup and the Playoffs, it's a little different focus. I mean, clearly we've been carefully watching the e-mails and blogs come through over the last better part of a week now, and the fans seem to have a different view. They seem to think that Tiger was going to win this thing, and now it's not so sure that he's going to win it, so it creates more excitement and more enthusiasm.

I noticed one blog the other day on ESPN, a couple of them accused me to going to Tiger and asking him not to play for that purpose, which I thought was a little amusing. (Laughter).

Wait, you read blogs? Whoa Nellie.

And what blogs were those representing the fan enthusiasm? You have a link handy?

 Q. That said, what are some of the issues that you're focusing on next year?

COMMISSIONER TIM FINCHEM: Well, if I started listing them, I'd be focusing on them and I don't want to focus on them. We're going to look at everything.

That's a relief.

I'll say this, though, categorically, that the enthusiasm and the excitement that we had as a team, working after a couple of years with most of the players, not all players got involved in the process, but the vast majority did.

I don't think Jeff Maggert would agree

But that enthusiasm that we felt when we brought the Cup forward and announced it, there is absolutely nothing that has happened to this moment that detracts in any way from our enthusiasm about what the FedExCup potentially can be for the PGA TOUR.

Of course, the playoffs haven't started yet...

 Q. Just going back to Tiger for a second, have you had any conversations with him since he came to his decision not to play?

COMMISSIONER TIM FINCHEM: We communicate different ways, but I've had communications with him, yes.

Text? IM? Telegrams?

Q. What were the assurances, and what were the impressions that you had of assurances from him that he was going to play all four?

COMMISSIONER TIM FINCHEM: I didn't have any assurances from any player. I didn't ask for any assurances. I asked for players to get involved in structuring and lending their best contributions in terms of what they thought would make an exciting, compelling series, and most of them, you know, certainly a significant majority did just that.

And according to Adam Schupak's reporting, you didn't listen to them. At least on perhaps the most important element of the playoffs, the $10 million annuity.

I never asked a player, and I don't ask a player, you know, to commit to me. That's a process that they have to deal with based on what we put out there in terms of product. That's the history of the TOUR.

Our first product mention of the day. Word 1835. He's losing his touch.

 Q. With golf being so traditionalist-steeped and such, looking back, do you think you guys have maybe over hyped or over promoted this product at any point where there's been a little too much change?

COMMISSIONER TIM FINCHEM: No, I don't --

Q. Last Friday the reaction was pretty harsh.

COMMISSIONER TIM FINCHEM: But I think a lot of the harsh reaction was because people were excited about the Cup. I mean, that's certainly what I read in the fan comments. They have gotten excited and captivated about the Cup.

I know what you are thinking, is Tim going to head into the city to do a quick stand-up spot at Comic Strip Live this week? He is a funny man!

They are looking forward to everybody playing. The No. 1 player doesn't play, they don't like it. I like to see that. I'm glad they had that reaction rather than saying, gee, whiz, we don't care.
No, I don't think -- we have to get people -- this is not -- listen, we've been through this. We created the Presidents Cup. We created the World Golf Championships. We created The First Tee. People didn't understand The First Tee and questioned it and why would you want to go out in inner cities and get kids involved with the game of golf.

Hey don't bring the First Tee into this.

Q. You mentioned maybe the lack of players' focus on the Playoffs until they actually got here. But what was the educational process for the players adapting to the Playoffs, because a lot of them as recently as Akron and the PGA Championship seemed confused as to what the format was. So I guess can you talk about how many meetings did they have; how often were they briefed about what the format would be?

COMMISSIONER TIM FINCHEM: Well, I don't think -- let me make sure we're clear. I'm not suggesting the players didn't focus on the playoff until they got here. I'm saying a lot of the players didn't focus on the details on what's involved until late.

Oh, huuuuuuuuuuge difference!

For example, alternates or no alternates; it's just a straight 144. You play all year to get to 144 and you're in and then it cuts, little things like that. I think there's been a focus all year long on the Playoffs, and that has resulted in some scheduling impact with certain players knowing they are going to play a lot late and addressing their schedule in such a way.

Although, my sense is from talking to players during the course of the year, they weren't really going to be at a comfort level about their schedule until they got through one of these in terms of how it played out. We have had an uptick of the number of starts in the Top-30, Top-50 players, which is a good thing for the first year. It's a spinoff benefit we'd like to see the Cup have.

I suspect the stat gurus out there just logged out and are already looking over the "starts" on PGATour.com.

Hey, there is one benefit to no one really liking the FedEx Cup. No steroids questions!

“When you’re embedded in the event, you’re TiVo proof"

22adco.190.1.jpgClaudia Deutsch of the New York Times looks at the FedEx Cup ad campaign and serves up a nice warning for New York businessmen prone to rolling their eyes. Or maybe people eat this stuff up? That wouldn't surprise me either.

If you are south of Greenwich Street in Manhattan between noon and 5 p.m. today, look for a weird miniparade: A guy carrying a “quiet” sign followed by a golfer, his caddy and an entourage of nattily dressed “fans.”

Don’t think it’s another bunch of aging hippies commemorating the 30th anniversary of the Summer of Love. The stunt is part of the endgame in a long and expensive campaign by FedEx to drum up frenzy over the FedEx Cup golf playoffs that start at the Westchester Country Club tomorrow.

Just think of the poor struggling actors who have to play these parts out...in public. Then again, people are paid to perform Cats, so anything is possible.
 But now, the race to the pin begins. FedEx has set up a 12-story, three-dimensional billboard of a golf hole on a building on Greenwich Street, the starting point for today’s golfer’s walk. It has cloaked its delivery trucks in a green plastic wrap that simulates grass and that advertises the FedEx Cup.

It is peppering telephone kiosks, Pennsylvania and Grand Central stations, and the Port Authority Bus Terminal with what it calls guerrilla stickers — messages suggesting excuses for skipping work from Aug. 23 through Sept. 16, the duration of the event. (“The dry cleaners lost all of my shirts.” “The copier is jammed.” “I am downloading a file on dial-up.”)

The hoopla will be replicated in Atlanta, where the finals will be held: another staged miniparade will go through the business district there; guerrilla stickers will decorate the airport, train and bus stations; and rapid-transit commuters will be treated to cheeky observations like “most golfers will have played in the rain longer than it takes you to commute to and from work.”

Many of the commercials that FedEx will run during the tournament will continue to promote the cup, but others will promote services like printing (remember that FedEx now owns Kinko’s), shipping and supply chain management. Since most people watch sports in real time, “when you’re embedded in the event, you’re TiVo proof,” said T. Michael Glenn, executive vice president for market development at FedEx.

Oh but you haven't seen me TiVo through a telecast before. 

And golf, marketing experts say, is likely to establish an equally strong track record as an executive sport.

“Golf is one of the fastest growing sports, both for watching and playing,” said Michael Watras, president of the brand consultancy Straightline International.

And who apparently just came out of a 5 year coma. 

Younger people, he suspects, embrace golf by choice; aging boomers turn to it by necessity.

“With tennis, your knees give out,” he said. “But with golf, you walk, you swing, you walk again. You can do that for a long time.”

Or take a cart. 

"So what's the deal?"

You may recall Tiger's post-PGA comments about his superior conditioning. And now, in light of Tiger passing on this week's inaugural playoff event, Ed Sherman wants to know what the deal is.

Woods, muscles popping out of his red shirt, looks as if he could make a bid to qualify for the U.S. Olympic team in the decathlon, if so inclined.

Yes, contending in a major is taxing, a mental and physical grind, even when the conditions are in the 70s with a nice wind blowing. But runners-up Woody Austin and Ernie Els also endured the pressure, not to mention the heat, and they are playing this week.

The bottom line is Woods would have had nine days off before he had to show up in Westchester, N.Y., for his Barclay's pro-am on Wednesday. That should have been more than enough time for a finely conditioned athlete like Woods to recover.

And even if Woods was a bit tired, so what? This is one tournament where the biggest star most definitely needed to be in the field.


Could Snedeker Salvage The FedEx Cup?

snedekerx.jpgAfter winning Greensboro, Brandt Snedeker actually seems to be one of the few players whose life could be impacted by a FedEx Cup run and win:

Snedeker, a 26-year-old Tennessee native and former Vanderbilt player, had the best round of the tournament. He finished at 22-under 266, earned $900,000 — and, perhaps most importantly, jumped 17 spots to No. 9 on the FedEx Cup points list.

"Everything the tour has been telling us, you have a legitimate chance to win the FedEx Cup, (but) you've got to be inside the Top 15," Snedeker said. "That's why I came here — I wanted to get in the Top 15 and give myself a chance. ... I know my game can leave me tomorrow and I can have the shanks. I wanted to go as high as I could."

With most of the elite players yawning at the $10 million annuity given to the FedEx Cup winner, it would seem that a less established player sneaking in to win may be the only hope for some genuine passion and emotion?

I for one would love to see someone like Snedeker make a run, since the annuity would actually mean something to him.

Otherwise, if this is just an extension of the rich-get-richer pyramid scheme where underdogs have no chance to contend, then it'll probably fail.

"But the truth is, I'm just not ready."

Tiger's official explanation for passing up the Barclay's:
I have decided not to play in The Barclays Classic next week at Westchester Country Club. As I have said all along, my intention was to compete in all four PGA Tour Playoff events, including the inaugural Barclays Classic. But the truth is, I'm just not ready.

Playing the last two weeks in the heat and humidity were mentally and physically draining. Although I managed to pull out victories in the WGC-Bridgestone Invitational and PGA Championship, my body is spent and I need a short break. Major championships are grueling experiences and usually necessitate recovery time.

Ever since turning professional in 1996, my goal has always been the same: To win every event I enter. I've done pretty well, winning 59 times on the PGA Tour. If I don't feel that way prior to a tournament, I won't commit.

This is in no way a knock on Barclays, their new event next week or the new FedEx Cup series, which I fully support. I just hope that this extra week of rest will rejuvenate me for the final three Playoff events and Presidents Cup. It is still my goal to win the FedExCup and I am hopeful this will give me the best opportunity to finish the year strong.

Tiger

Silver Lining In Woods Playoff Pass?

The news that Tiger is skipping the Barclay's may not be all bad, as Jeff Rude notes somewhat intentionally.

Should Woods skip the first playoff event at Westchester (N.Y.) Country Club, it wouldn’t give the initial B-12 shot the Tour’s pet project was looking for and needed. After all, the Tour has used more than $40 million worth of advertising inventory this year to trumpet the new Cup series.

Good news for Woods and the Tour is this: He can still win the FedEx Cup if he misses Week 1. He’ll be the points leader at 100,000 after the reset on Sunday night. Based on Tour computer models, he’ll need to get to about 112,000 to win the Cup. That means he’d probably win the Cup with a victory, a fifth and a 10th in the playoffs. If he skips the opener, he’d just have three weeks to get those points instead of four.

That shouldn’t be too much of a hurdle for him considering the way he’s playing and the fact he has played well at the final three playoff courses. He won last year at the TPC Boston, site of the Week 2 Deutsche Bank Championship; he has won three times at Cog Hill, the BMW Championship venue in Week 3; and he has three seconds at East Lake in Atlanta, site of the Tour Championship grand finale.

Should Woods win the Deutsche Bank and BMW, he would be all but a mathematical lock to win the Cup. And the Tour Championship would become, to the Tour’s dismay, anticlimax.

So see, not playing Westchester is just one less Cup clinching win that would mess up this otherwise wonderfully concocted idea! 

Tiger Finishes Majors -1

Steve Elling takes his annual look at the players who made all four major cuts and breaks down the numbers.

 For the second time in four years, Woods is the major-championship major domo, unseating Phil Mickelson, who won the honor in 2004 and 2006. Woods was the low man at the Slam events in 2005, but missed the cut at the U.S. Open in '06, his lone weekend off at a major in his 11-year pro career.

There were several statistical oddities this year.

Of the 10 players who made all four majors cuts in 2006, none did likewise this year. In fact, in an eye-popping turnaround of the wrong sort, Australia's Robert Allenby finished seventh among the players who completed all 16 rounds at the '06 majors at a collective 3 over. This year? He shot the highest score of any player who appeared in all four, missing the cut across the board and finishing a collective 45 over in eight rounds.

 Because of difficult conditions at 2007's first two majors -- this year marked the third time in history that winning scores were above par at both the Masters and U.S. Open -- the cumulative numbers skewed inordinately high. Since we began tracking the cumulative Grand Slam winners four years ago, 2007 stands as the first time fewer than 10 players made the cut in all four events.

Check out the story for the list of the elite 10. 

Skins Game To Feature Four Players!

Twenty five years ago it was Nicklaus, Palmer, Watson and Player. And now... 

G SKINS GAME LEGEND FRED COUPLES, DEFENDING CHAMPION STEPHEN AMES, MASTERS CHAMPION ZACH JOHNSON, LONG-HITTING BRETT WETTERICH FORM FIELD FOR 2007 LG SKINS GAME

25th anniversary of the LG SKINS GAME to be played on new Celebrity Course at Indian Wells Golf Resort

And what celebrities they have added alongside the one celebrity in the group, Fred Couples.

INDIAN WELLS, Calif. (August 14, 2007) — LG SKINS GAME defending champion Stephen Ames, SKINS GAME legend Fred Couples, Masters champion Zach Johnson and long-hitting Brett Wetterich will form the field for the Silver Anniversary LG SKINS GAME to be played Thanksgiving weekend at the spectacular new Celebrity Course at Indian Wells Golf Resort.
 
The announcement was made jointly by ESPN Regional Television (ERT), Trans World International (TWI), LG Electronics USA, Inc. and the City of Indian Wells.
 
The $1 million 2007 LG SKINS GAME will be produced by ESPN and broadcast on ABC in its customary Thanksgiving home: Saturday, Nov. 24 and Sunday, Nov. 25. Nine holes will be aired Saturday from 1 p.m.-3:30 p.m. and on Sunday from 3:30 p.m.-6 p.m. ET (check\ local listings). This is the 17th year ABC has served as the U.S. broadcast home to the SKINS GAME.
 
“You have one of the hottest up-and-coming golfers in Zach Johnson, who everyone saw hold off Tiger Woods in the Masters, a member of last year’s Ryder Cup, Brett Wetterich, whose powerful long drives are fun to watch, our defending champion Stephen Ames and the most successful player in SKINS GAME history – Fred Couples,” said Barry Frank, vice chairman of IMG Media. “This field has something to offer both the devoted golf fan and the casual golf fan, and the vistas and challenges of the Celebrity Course simply add to the allure of our 25th LG SKINS GAME.”
 
Title Sponsor LG Electronics applauded the field for the 2007 LG SKINS GAME. “As LG Electronics proudly returns as sponsor of one of professional golf’s best-loved televised events, we are enthusiastic about this diverse and talented group of players that promises to deliver an exciting Thanksgiving weekend of world-class golf,” said Michael Ahn, President and CEO of LG Electronics North American Headquarters.
 
“Over the past 25 years, the LG SKINS GAME has become a Thanksgiving weekend institution,” said Tony Renaud, vice president of new business for ESPN. “We are thrilled to feature such an accomplished, yet diverse field that will not only celebrate the past 25 years, but add to the rich history of this very special golf event that families and golf fans have enjoyed.”

Wait, the pile-on isn't finished...

“Our exceptional resort city is delighted to play host to the LG SKINS GAME, and we’re very excited to showcase this famed event’s silver anniversary on our new Celebrity Course,” said City of Indian Wells Mayor Rob Bernheimer. “This promises to be a great year for the LG SKINS GAME and one that fans will not want to miss.” 
For sure. Oh you said will NOT want to miss. My bad.

Half Price Sale Starts Early In Greensboro!

They paid $525,000 to help secure this date? 

John Dell reports the stunning news that the last spot on the FedEx Cup schedule isn't all that the folks in Greensboro hoped it would be.

Mark Brazil, the tournament director, says that concession prices have been slashed in an effort to attract fans to Greensboro’s Forest Oaks Country Club for the four days of the tournament and its pro-ams.

“We want the fans to be able to have a great experience out here,” Brazil said. “I ran this idea past other tournament directors, and they said they just never had the guts to do this. But we are focusing on making this a better experience for the fans, even if we might lose a little money with concessions.”

The price for a beer has been cut from $4 to $3, and all Coca-Cola products, including bottled water, will be $1. Other concession prices have also been reduced, Brazil said.

So get them drunk!

The tournament is doing what it can to offset a lack of star power in the field. The Wyndham is the final regular-season tournament of the PGA Tour’s FedEx Cup, and only the top 144 players in the points race advance to the playoffs, which will start next week.

There is no shortage of players hovering around the 144th spot on the points list, but those already secure for the playoffs are taking the week off. The Wyndham has a $5 million purse with $900,000 going to the winner, but the players are looking at the FedEx Cup points to be won as much as the money.

K.J. Choi, who is ranked 12th and won in Greensboro in 2005, pulled out of the tournament yesterday, citing fatigue. He was the highest-ranked player to have committed to the tournament.

Only two of the top 50 in the updated world rankings are in the field - Davis Love III, the defending champion and ranked 43rd, and Carl Pettersson, ranked 48th. Pettersson, a former player at N.C. State, lives near Raleigh and played his high-school golf at Greensboro Grimlsey.

Davis Love is playing because he's the defending champion and Carl Pettersson is in because it's his hometown event. Otherwise no one in the top 50 would be in to uh, jockey for more points.

I hate to belabor this, but it was noted here a year ago:

Of course, now that we know this final event before the FedEx Cup finale amounts to a shootout between spots 140-150 for those final places in the playoffs, and that it's before a stretch of four straight weeks of golf, is it really that great of a date?

Why would Tiger, Phil or Vijay or any other stars play Greensboro after playing the PGA/WGC Firestone and before the four-week stretch?

"But every week it starts to get boring. It lacks imagination.”

Doug Ferguson looks at the results of the PGA Tour's increasingly difficult course setup approach that made it a lot easier for me to TiVo the Women's Open instead of Firestone.

But as Steve Stricker noted last week, “It seems like every week we’re getting one of these.”

“The golf courses are so much harder,” Woods said. “Stevie (Williams) and I were talking about this. Have we played a tournament yet where you had to go low? With our schedule of tournaments I’ve played in, that hasn’t been the case at all.”

Fast forward...
One indicator that has surprised everyone from players to rules officials is birdies per round. The PGA Tour leader in that category has averaged at least 4.4 birdies per round every year since 1999. Going into the PGA Championship, the leader is Jonathan Byrd at 3.85.

If the trend continues – and it doesn’t figure to get easier the next month – it would be the first time since 1990 that no one on the PGA Tour averaged more than four birdies per round.

Woods, who has never finished lower than fifth in that category, is currently at No. 39.

“It just gets to the point where every course is a long, long golf course with deep, deep rough,” Davis Love III said. “It gets a little stressful. You can’t get away with very much, and you have to be right on perfect. You miss a fairway, you’re hard-pressed to get it back on the green. They keep lengthening courses that are already long. It’s just tough.”
I think Davis should take this up with the Tour Policy Board!

 

Adam Scott was asked how many majors it feels as though he has played this year. He used his fingers to start ticking them off, and he wound up using both hands.

“Probably seven,” he said, and this was before he went out for his first practice round at Southern Hills.

He mentioned the three majors that already have taken place. There was the Wachovia Championship and The Players Championship in consecutive weeks. The International, which produced birdies and eagles galore, was replaced by the AT&T National at Congressional.

And don’t forget Firestone, which several players figured was suitable for a U.S. Open without any gimmicks from the USGA.

“You’ve got to play for par these days,” Scott said. “You used to have that one or two times a year, and that was a challenge. But every week it starts to get boring. It lacks imagination.”

But Adamn, it makes bad golfers feel good about their games to watch you struggle. It's all about ME!

PGA Tour rules official Slugger White says nothing was changed, and he was surprised to hear the average birdies for round was significantly down from last year.

“We don’t think about birdies and bogeys,” White said. “We’re trying to give them the fairest and the best test. Our general philosophy is difficult and fair every day. There’s not one ounce of difference in our philosophy this year at all.”

And...

“It’s gotten that way a little more as time goes on,” Mark Calcavecchia said. “It seems like years ago, it was just kind of easy. The rough was never this deep week in and week out. I think the pin placements have gotten tougher over the years. Obviously, we’re playing courses longer than we ever have. They’re trying to combat technology a little bit with course conditions and course setups.

“But that’s kind of a good thing,” he added, “to know you don’t have to go out and shoot really low.”

Oh sure, and boy don't the ratings support it as a sound vision for the future.

Woods also is a fan of the tougher conditions. He often says he doesn’t like tournaments won at 25 under par, where making a par means losing strokes to the field.

But is such a steady diet of pars good for the entertainment value of professional golf?

“I think it’s great,” Woods said. “You’ve got to be smart. The golf ball doesn’t go as crooked as it used to, so you’ve got to do something overall – making pins closer to the edges, the rough is certainly higher. You’ve got to do it, or guys will go low. If you give them a golf course that’s pretty easy, they’re going to tear it apart.”

Thanks Tiger. You're a big help.

Monty Weeps As Hecklers Move On To Rory Sabbatini

From Doug Ferguson's story, after Tiger slaughtered Sabbatini for the second time this year:

Sabbatini took five to reach the green and made double bogey, and as he walked toward the 10th tee, a spectator said: "Hey, Rory, still think Tiger is beatable?"

Sabbatini turned and glared. He barked at a police officer and demanded — with an obscenity thrown in — that the fan be taken "out of here."
Ahhh, he can dish it and he may continue to!
Asked if he would temper his comments in the future, Sabbatini looked indignant.

"Why?" he said. "I hope I inspire him and play well enough that I can give him a good challenge."

Meanwhile, check out this exchange after the round:
 Q. The guy on the 9th hole, I guess you pointed him out and they led him off, was that just -- he didn't seem to be that -- he didn't curse or anything.
RORY SABBATINI: Well, you know, the situation is we're out here to do our job. Let us do our job. You know, even on 18 there, the guys being very insulting towards Kenny Perry's first putt. Have a little bit of decorum and a little bit of class out there. That's the way it's supposed to be. But I guess a few too many beers were talking.

Q. What do you think of Tiger's game now?
RORY SABBATINI: Today he played significantly better than he did in the final round at Wachovia. He struck the ball better. He made all the shots he needed to. You know, he was definitely playing a lot better golf today than five, six weeks ago, whatever that was.

Q. Did you wear the belt with the skull for inspiration for yourself?
RORY SABBATINI: No, just like the belt.

Q. It's pretty cool.
RORY SABBATINI: Thanks.

Could we ask our questions in the form of a question instead of gushing praise for skull cap belt buckles?