"We've got the best product with a world presence, but we can make it better instead of waiting for it to be fixed."

Jim McCabe offers this from Deutsche Bank CEO Seth Waugh:

Waugh's assessment of what the economic climate means for the PGA Tour and the FedEx Cup in particular: "The good news is, the deals for four- to six-years are signed. I'm a little more optimistic that we'll get through this, but if the contracts were not signed and were up, you'd lose a lot of folks. We've got the best product with a world presence, but we can make it better instead of waiting for it to be fixed."

Considering he's a student of the game and a shrewd guy, wouldn't you love to know what exactly he'd like to see fixed?

"LPGA 투어 일원은 세계적인 기업의 고위급 행정관과 한 쌍이 되었다. 어느 쪽도 아니에는 그들의 첫번째 언어로 영어가 없었다. 그들은 동일한 국가에서 이지 않았다."

The great branding never stops when it comes to the LPGA Tour's desire to penalize Korean players who can't tell their pro-am partners the difference between a Pro V1x and Platinum One, with Lorena Ochoa calling the new policy "a little drastic.”

Evan Rothman at Golfweek.com offers an excellent day-by-day primer on the key phrases Korean players will want to learn. Here's his Wednesday pro-am round list:

Wednesday: Pro-am round(to male pro-am partners)

“You’re in the [insert partner’s profession here] business? How fascinating.”“Nice drive. . . . Does your husband play golf?”

"Hit it, Alice.”

"You got all of that one!”

“A swing tip? You’re standing too close to the ball . . . after your shot.”

“Yes, Lorena really is as nice as everyone says. . . . No, I haven’t met Tiger Woods.”

“Another tip? Take two weeks off, then quit.”

“I don’t understand why Michelle Wie isn’t playing out here, either. I guess you’d have to ask her.”

“Don’t worry, we’ll get it back on the next hole.”

“Don’t sell yourself short. You’re a tremendous slouch.”

(at round’s end)            
“Hey, how about a little something, you know, for the effort?”

“Sorry, I don’t give out my phone number.”
And finally, because I always feel the need to give back, I offer this Korean translation for the SAT like-example provided by the Commissioner for learning English. To refresh your memory, here's the brilliance in English and Korean:
An LPGA Tour member was paired with a senior level executive of a global corporation. Neither had English as their first language. They were not from the same country. However, English was their common language, their common bond. They were able to effectively communicate in English throughout the entire 18-hole round, and to this day they are in discussions for a sponsorship opportunity. This would not have been possible if they could not effectively communicate in English. The player was equipped to harness this potential earnings opportunity. This is what the LPGA wants for its members. To be as prepared as possible to succeed both on and off the course.

LPGA 투어 일원은 세계적인 기업의 고위급 행정관과 한 쌍이 되었다. 어느 쪽도 아니에는 그들의 첫번째 언어로 영어가 없었다. 그들은 동일한 국가에서 이지 않았다. 그러나, 영어는 그들의 공통 언어, 그들의 일반적인 유대이었다. 그들은 효과적으로 둥근 전체 18 구멍을 통하여 영어로 교통할 수 있고, 후원 기회를 위한 면담에 현재까지 있다. 이것은 그들이 영어로 효과적으로 교통할 수 없던 경우에 가능하지 않ㄹ을. 선수는 이 잠재적인 수입 기회를 마구를 채우기 위하여 갖춰졌다. 이것은 LPGA가 그것의 일원을 위해 원하는 무슨이다. 둘 다 이따금 성공하게 가능한 한 준비되는 이기 위하여 과정.

See how easy it is to deal with the two languages.

Brand Lady Memo: "We do not view this as punitive but rather as underscoring the importance of a core value on which the LPGA was founded: engaging and entertaining our customers and fans."

Thanks to the reader who passed this along, and do make sure you hit the link for the "background" on the policy.

To:         LPGA Constituents
From:    LPGA Commissioner Carolyn F. Bivens
Date:     Sept. 2, 2008
Subj:     LPGA overview regarding the effective communication in English policy

A great deal has been written this past week about the LPGA’s initiative to help members attain minimal English language skills. For those of you who want more details and background, please go to http://www.lpga.com/content_1.aspx?pid=17137&mid=4 where you will find an extensive overview. Please feel free to respond and offer comments.

Let's start with a key point of clarity: we are not suggesting, nor will we implement, an “English only” policy. The LPGA does not, nor will we ever, require English fluency, or even proficiency, from our international players.

As a U.S.-based tour, more than 65% of our events are held in our home country. For those events, we need our members to attain a level of communication in English so they can:

A.     deliver an enjoyable experience in the pro-am events at tournaments,
         which are the lifeblood of the LPGA business model;
B.     conduct their post-round interviews in English for the media; and

Sounds like English-only to me!

C.     deliver a short acceptance speech after winning an event.

None of this is new. The LPGA has had a program for more than three years whereby we dedicate substantial resources for the transition and education of our international members. This program includes an on-line learning program, tutors and translators with the expressed goal being a functional ability to communicate in English within two years after an international member has joined the LPGA.

The aspect which is new and received the vast majority of coverage last week is the penalty, which would be assessed after two years if a player didn’t achieve the minimal ability to communicate in English. We do not view this as punitive but rather as underscoring the importance of a core value on which the LPGA was founded: engaging and entertaining our customers and fans.
And here I thought it was to allow women to display their incredible golfing skills! What was I thinking!
Without this most basic ability to entertain our customers, we will not maintain the current levels of events much less grow. Nor will our international members have the skills necessary to maximize their individual earnings potential by being able to communicate with prospective sponsors.

I’d like to offer a brief word about our events outside the United States.
Here's the part where we let it be known that Paula Creamer had better learn to say vachchuneta!
As part of our Board-approved strategic plan, we are producing cultural briefings for each tournament beginning this fall. Among items shared with members will be key phrases for communicating in the native language of the country in which the event is held. Additionally, we have a number of members already using our on-line language services to learn other languages.

I believe, as do the majority of our domestic and international members, the program we have implemented will benefit the LPGA and every Tour member individually.

Please feel free to send us your thoughts and comments.

 Best regards,

Carolyn F. Bivens

Elin Pregnant; Media Jubilant Over Opportunity To Ask Tiger More Inane Questions About Fatherhood

Finally, a reason to wish Tiger would take more time off: the relentlessly redundant fatherhood questions will be returning...so soon. They'll make questions about the knee seem fun!

Tiger, how does it feel to be a father for the second time? 

Tiger, now that you are a father for the second time, does this allow you to relate to your father, who had two children himself, one of whom was you?

Tiger, do you see yourself cutting back your design work from two projects at a time to one now that you have two children and one bum knee?

Tiger, does this your change your perspective towards life in any way that I can write about so I don't have to write about your knee for the third time this month?

Tiger, have you reached out to anyone like Phil Mickelson or Michael Jordan or Barack Obama about the ways having a second child might impact your schedule?

Tiger, now that Elin has provided you with another child, does this make Steve Williams any less of a jerk?

Riding Wave Of Deutsche Bank T7, Campbell Named To Ryder Cup Team

Doug Ferguson reports...

Chad Campbell made one last impression on U.S. captain Paul Azinger and was rewarded Tuesday with a spot on the Ryder Cup team, joining Steve Stricker, Hunter Mahan and J.B. Holmes as captain's picks.

Thoughts?

Faldo Insists Sarah Palin Was Never Considered For Euro Ryder Cup Team

The British press is having fun now. The early verdicts on the Poulter selection...

Lawrence Donegan offers probably the most sympathetic perspective:

The irony is that there really was a strong case for choosing Poulter over Clarke, or Casey for that matter. For one thing, he is a fabulous competitor. More crucially, he is a fabulous putter - the most important attribute any player can bring to a Ryder Cup. He finished 12th in the qualification rankings and, at No23 in the world, was the highest ranked player who had not played himself into an automatic spot.

Most people could marshal these facts, and a few others, to make an insurmountable case for Poulter, but not Faldo.

Remarkable for someone who makes his living as a TV commentator these days, the Englishman is uncomfortable under the glare of the cameras and, thus far into his captain's role, has made the famously tongue-tied Ian Woosnam sound like Winston Churchill. Yet on this occasion his hesitation might have had more to do with the fact that he was hiding a deeper truth - that his selections may have had little to do with form and a lot to do with personality.

And shares this about Monty:

Faldo was sympathetic to those left out, especially when it came to Clarke. "Darren made a massive, massive charge, a big effort the last few weeks. It's a tough call - some will agree, some will disagree. I briefly spoke to Darren and you could sense he was disappointed," he said.
"Monty, I only managed to leave a voice message - apparently he was watching football or shopping. My run came to an end and the first one you miss it stinks. Monty's had an historic career, but unfortunately his summer wasn't great and he's finished down the list."
Derek Lawrenson reports that Bernard Gallacher suspects the pick was a mistake.
'I am shocked,' said Gallacher. 'A lot of people were very surprised that Ian didn't come back and fight for his place, and I think team morale will be a bit lower for picking him over Darren, who tried so hard to make it.

'I felt Darren and Paul Casey were certainties to be his picks. But Nick's always been a bit controversial and he's certainly lived up to that.'
James Corrigan in the Independent doesn't sound too high on the selection:
In ignoring the seemingly irresistible claims of Darren Clarke and picking Ian Poulter alongside Paul Casey as his two wild cards, Faldo left himself exposed to criticism, from both inside and outside the team room.

Poulter may have finished second in the Open at Birkdale in July but elsewhere he has recorded just one top 10 finish all season and that came in Abu Dhabi in January. He has not shot a single round under 68 since then. In fairness, the flamboyant Englishman has been consistent in racking up the top-30s and, as Faldo pointed out: "He was the highest ranked player who had not already made the team." Undeniably, Poulter is a brilliant putter and a confident competitor. He is also a friend of Faldo's, however, and that inevitably assisted in filling the whispers here.
Lewine Mair in the Telegraph notes the cozy ties between Faldo and Poulter.
It was back at the PGA championship that he spoke of being in constant contact with Faldo. "We've been friends for the last few years so I've just been keeping in touch and he's always been supportive of me over the last year," he said at the time.
"I'm in a situation where I'm close to making the side and where I think I should be in contact with him. I want to know what's going to happen and what the team could be doing."
The above, in itself, resulted in nothing more than a few raised eyebrows. But when, in withdrawing from the Johnnie Walker, he made another mention of having spoken to Faldo, it was hardly surprising that so many put two and two together.
John Hopkins in the Times notes that the dreaded Clarke-Westwood pairing is not an option now:
Yet Faldo stands accused by some of having made an error already in selecting Ian Poulter ahead of Darren Clarke and Carl Pettersson. Clarke, 40, has won two tournaments since mid-April, the more recent eight days ago. His partnership with Lee Westwood has yielded an enormous dividend for Europe. Clarke and Westwood have beaten the world No 1 and No 2 in three of the recent Ryder Cups - Woods and Duval in the four-balls at Brookline in 1999, Woods and Mickelson in the foursomes at Oakland Hills in 2004 and Woods and Furyk in the four-balls in 2006. To discard such a potent partnership seems to be brave at the very least.
Upon hearing that Clarke had not been selected, Paul Azinger may have let out a sigh of relief. “I thought he was a lock,” the US captain said.
Mark Lamport-Stokes reports that even Jim Furyk was shocked by the selection.
"I think everyone kind of felt like Darren was going to get the nod," Furyk told reporters after shooting a two-under-par 69 in the third round of the Deutsche Bank Championship.

"All of his team mates and actually our guys respect him. He's a good friend of a bunch of guys over here and I know the guys on their team love him.

"He's great behind the scenes, a good team guy, so I think I'm a little surprised Darren wasn't a pick.

"From a personal perspective, Darren is a friend and I feel badly for him that he's not there," added Furyk, who like the Northern Irishman has played in the last five Ryder Cups.

As for the rest of the team, GolfBrief.com offers AP team capsules.

With One Top 10, Poulter Was A No Brainer For Euro Ryder Cup Team

Now the fun really begins as we await the European press reaction to Nick Faldo inexplicably picking Ian Poulter over Darren Clarke. Or is it inexplicable? As reader Chris noted, check out this buried in an unbylined golf365.com story:

Faldo's first words to Poulter, though, revealed how close a relationship they have developed.

They regularly speak to each other in the voice of a character from 'Only Fools and Horses' and on the phone Faldo said: "Raquel, go and put your overcoat on. It's time to go to the Ryder Cup."

Lordy. Let's get these two some tickets to see a Bette Midler concert.

"Faldo would have soaked it up. If he was here. Which, of course, he was not."

An unbylined Scotland On Sunday story (Tom English?) takes Captain Faldo to task for not appearing at Gleneagles for Saturday's third round.

Yes, Faldo would have soaked it up. If he was here. Which, of course, he was not. A face in the crowd at the tennis at Flushing Meadows earlier in the week he was believed to be at a corporate day at Wentworth yesterday. No doubt he had his reasons and we'll be mightily interested to hear them when he announces his wild cards a little after 6pm this evening. Quite honestly, he's got a bit of talking to do today.
Meanwhile Bill Elliott in The Guardian sums up the issues Faldo faces in selecting two players, one of which is not going to be Monty.

Bernard Gallacher tells Faldo to pick Paul Casey and Darren Clarke and reminds him to call the bums he leaves off the team. Thanks to reader Chris for this story.

I'm liking the American's chances the more the Europeans keep kicking each other around!