**Two more reviews of the ad. James Corrigan in the Independent:
So what has he learnt? To listen to advisers who assure him it is all right to use the scandal to flog his sponsors' equipment? To listen to advisers who insist there's nothing at all hypocritical in complaining about the intrusion into his family's privacy and then to parody a private discussion between himself and his dead dad? To listen to advisers who say it's not remotely distasteful to base a marketing campaign on an addict's rehabilitation and in the process borrow words from a dead dad's past and put them into his lifeless mouth?
Yep, Tiger has learnt all that. Those advisers of his do know what they are doing.
John Hopkins in The Times:
The shamelessness of Woods and his principal sponsor is almost beyond parody. The unprecedented billion-dollar fortune of Woods was constructed, at least in part, upon his image as a decent man with strong family credentials, the soft-focus photoshoots with his wife, children and late father engineered to appeal to the basic values of Middle America.
Now, with that image shattered by the tawdry reality of his private life and with many of his sponsors fleeing for cover, Woods and his advisers have sought to repair his tainted image by using precisely the same pitch, this time with Woods seeking redemption via an invented dialogue with a man in his grave. You couldn’t make it up.