Storyline Pairing? Lydia Ko & Michelle Wie?!

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Fred Woodcock reports on the Kraft Nabisco Championship opening 36-hole pairing of 15-year-old phenom Lydia Ko and former 15-year-old phenom Michelle Wie, not a 23-year-old strugging to find her game as the LPGA's first major kicks off in Rancho Mirage.

The two have played together but it still begs the question, is someone sending a message?

Not A Late April Fools Video: The Bubbacraft Is Here And It's Every Superintendent's Worst Nightmare

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Thanks to Pete the Luddite for sending Shane Bacon's post and the accompanying video for Bubba Watson's Oakley sponsored hovercraft golf cart designed to revolutionize the golf cart. It bears an uncanny resemblance to Luke Skywalker's Tatooine landspeeder.

Warning golf course supers, you'll want to cover your eyes watching this video.

And speaking of Bubba, Scott Michaux's annual and always in-depth profile of the defending Masters champion has been posted by the Augusta Chronicle.

Hayes: World Cup May Be Coming To The Sandbelt

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Currently listed as date TBD, the World Cup was to debut a mirror image of the 2016 Olympic golf format this year at Mission Hills.

But without a sponsor Mark Hayes says the PGA Tour has approached its Australian counterpart about hosting the week after the Australian Masters at Royal Melbourne. Thanks to the Aussie Golfer for the tip.

"This is Tiger's 'I'm back and I never changed and you have to like me anyway.'"

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Here I thought Nike was to blame for the "Winning takes care of everything" messaging after Tiger's Bay Hill win.

Rick Reilly says no way and that Tiger controls everything. More important though, with this column Reilly moves ahead of John Feinstein in the permanent-scowl-from-Steiny race, well-paid writer's division.

My son writes for a big Chicago ad firm. He says every sentence, every word, every syllable is stared at, considered, rewritten, discussed and torn apart. For months. Every conceivable message that one phrase could send to the public is pored over, analyzed and tested. It has to be. If they put out an inadvertent message the client didn't intend, everybody's fired. Don't you watch "Mad Men"?

Oh, they knew what they were doing. And they meant every level you can read into it. Tiger and the creatives and the suits must've looked at all the options, ignored the pesky moral implications and said, "Just do it."

This is Tiger's "I'm back and I never changed and you have to like me anyway." This is his deodorant and he's quite sure we'll all shrug and agree.

Can you imagine how little he thinks of us?

Holly Sonders Admits: She Has Trouble Saying Rory McIlroy

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This news, which most had not noticed but will now, along with revelations can be seen in promo video set to rejected-reality show music for the Morning Drive star's Golf Digest photo shoot.

Sonders appears on the cover of the May fitness-themed issue which I've already seen on the newstand in my neighborhood.