Video: Is-This-Any-Way-To-Treat-A-Divot Files, Schwartzel Edition

One to file a way in the old, they just don't embrace play it as it lies like they used to files. Or perfect tee boxes? I'm utterly confused by this one. Anyway...

Charl Schwartzel at the FedEx St. Jude Classic, en route to a 74. (Here is the link as Twitter embeds have been acting strange lately):

IOC Executive Board Approves Golf For 2024 Games

The IOC Executive Board charted the course for future Olympic Games by returning all sports played in Rio through 2024, which means golf gets extended beyond the 2020 Games in Tokyo.

From an Olympic.org report:

In another decision regarding the Olympic programme, the Executive Board approved the overall composition of the sports programme for the Olympic Games 2024 to include all 28 sports on the programme of the Olympic Games Rio 2016.

As for which city hosts in 2024, the IOC also officially committed to awarding the Games for 2024 and 2028 to the two remaining cities bidding on '24.

The race is between Paris and Los Angeles, with Paris the frontrunner for 2024. Le Golf National will host in France while Riviera Country Club is scheduled to host the golf in Los Angeles.

2017 U.S. Open App Ready & Ideally Suited For Long Bus Rides

(Assuming you get any reception.)

In my limited tapping and swiping around the 2017 U.S. Open app seems quick and easy to find things, with less focus placed on color and more emphasis on clean, simple and smart elements. It'll be fun to see if some of the on-site features detailed below work, or if the remote location of Erin Hills means less coverage for all. Because everyone's going to need something to do while shuttling to and from Erin.

Either way, time to update or download!

For Immediate Release...

USGA To Elevate Digital Fan Experience At 117th U.S. Open

Enhanced Mobile App, Exclusive Live Streaming Coverage and Virtual U.S. Open Championship Among 2017 Offerings

FAR HILLS, N.J. (June 8, 2017) – The USGA today released a comprehensive suite of digital offerings designed to enhance the fan experience for the  117th U.S. Open Championship, which will be contested June 15-18 at Erin Hills in Erin, Wis.

The USGA is providing fans with a variety of touchpoints to experience the championship and all it has to offer, whether they are on the go, watching at home or enjoying the action live at Erin Hills.

App

The official U.S. Open mobile app, released today, features real-time scoring, live streaming coverage and player highlights, as well as news, photos, videos and social media updates straight from the action at Erin Hills.

The 2017 app will allow fans to personalize their experience with features such as local time-adjusted listings for tee times, TV broadcasts and live streams.

“The USGA is committed to bringing a fully immersive digital experience to our global fan base,” said Navin Singh, USGA head of global content and media distribution. “Whether at the golf course or 10,000 miles around the world, every fan will enjoy an exemplary digital experience befitting golf’s ultimate test.”

On-Site App Features

General championship and player alerts will be available through the app, along with on-site fan alerts, which will further enhance the experience at Erin Hills. Complimentary Wi-Fi will be available in Fan Central, the practice areas and to the player’s right of the first and 18th holes.

Fans on-site can also use the official U.S. Open app for detailed scoring, including shot-by-shot data, and inside-the-ropes live action. It can also help them to plan their day by locating their favorite players and seeing which groups are upcoming on certain holes through the improved on-site mapping component.

Digital Live Coverage on usopen.com

Last year’s U.S. Open received more than 6 million live streams on usopen.com and the U.S. Open app, a manifestation of the growing demand for live content.

Fans will once again have access to three channels with more than 40 hours of live streaming coverage. Two channels will be dedicated to both morning and afternoon featured groups, while the third will focus on action from holes 13, 14 and 15. Exclusive viewing windows starting at approximately 8:30 a.m. EDT on Thursday, June 15 and Friday, June 16 will provide fans with insider coverage before the Fox television broadcast begins at 11 a.m. EDT each day. Live feeds will continue over the weekend, beginning at 11 a.m. Fans will also be able to tune in via social media throughout the championship for behind-the-scenes live content, such as player interviews, press conferences and practice-round action on Facebook Live, Periscope and Snapchat.

Rounding out the digital fan experience, the USGA and World Golf Tour are once again providing users with the opportunity to test their skills and play Erin Hills in the Virtual U.S. Open Championship, which is available now through June 30 via the WGT app and WGT.com.

Phil On The U.S. Open: "I can still make it"

Yes it's a longshot, but two important hurdles were cleared for Phil Mickelson to make a last-ditch effort to play this year's U.S. Open at Erin Hills and do so controversy-free.

The first is reported by Tim Rosaforte at Golf World, who lays out Mickelson's plan should any weather delay impact tee times. The forecast current suggests bad weather Wednesday, but not Thursday.

However, if there was a delay, Mickelson could conceivably land at a private airport in Hartford, Wis., just 15 minutes by car from the Open venue.

“I’m looking forward to seeing Amanda graduation and watching her make her speech,” Mickelson said. “But I can still make it. You never know. I think it’s possible.”

A second hurdle is more nuanced but equally important: the USGA has relented on alternates playing practice rounds.

In the past, had Phil remained in the field until Thursday, his possible replacement would have been forbidden from playing a practice round. But as Doug Ferguson reports, the USGA has studied their data and determined it's ok for alternates to bring their sticks and play the course.

Jeff Hall, the USGA's managing director of rules and open championships, said recent history at the U.S. Open has shown that with most players practicing in the morning, there would be room to accommodate first alternates in the afternoon.

The U.S. Open starts June 15, the first one held in Wisconsin.

''We haven't been overly public with it,'' Hall said. ''But we've been communicating to the alternates that they will be entitled to play.''

Ferguson this would apply to teh 12 first alternates from Sectionals. A nice perk too should they make the journey but not get in.

Video: Erin Hills Fourteenth Hole Flyover

The USGA's flyover and description highlights the strategy of the 594-yard 14th. And indeed, in the right conditions, this is a classic risk-reward par-5 with a dangerous green complex. Depending on the speed, the potential for finding hole locations here could prove interesting.

Here is the 14th from the Erin Hills flyover and in the early light it's mesmerizing.

2017 U.S. Open Pairings Released...

After an awkward false start with Shannon Sharpe and Skip Bayless only revealing one time despite promotion that promised otherwise (Alex Myers documents the agony here), The Herd invited Paul Azinger on to talk groupings.

Gone are the days of any themes to the groups other than stars versus qualifiers. At least as far as I can tell. Bummer!

Here is the full round one list at USOpen.com.

These caught my eye:

1
7:29 AM
Stewart Hagestad (a)
Chez Reavie
Gene Sauers

10
8:35 AM*
Martin Kaymer
Jordan Spieth
Dustin Johnson

10
1:14 PM*
Brad Dalke (a)
Wesley Bryan
Brendan Steele

1
2:09 PM
Jason Day
Justin Rose
Rory McIlroy

1
2:20 PM
Steve Stricker
Stewart Cink
Phil Mickelson

SBD On 2017 PGA Tour Sunday Ratings Drop

Thanks to reader PG for this piece by Sports Business Daily’s Thomas Leary, who considers the PGA Tour joining "a growing list of sports properties to see a decline in audience in ‘17."

Many noteworthy points are raised in exploring the 18-week straight dip in Sunday ratings, including digital viewers not counted by Nielsen ratings and similar ratings drops in most sports. Not mentioned: fatigue from the wraparound season (aka over-saturation), the length of telecasts saturating numbers while also testing a short-attention span society, cord-cutting and a President Trump distraction effect.

Mostly though, the story suggests that no one has come close to replacing Tiger both as a charismatic figure and dominant force who people love watching win.

Colvin Sports Network Founder & President Bill Colvin, a veteran of the golf hospitality space, noted when Woods was winning majors at a consistent clip, it was easy for fans to keep track of the sport’s most popular player. Colvin: “Now there’s all the good young guys, but there’s so many to keep track of and all relatively speaking are inconsistent. There’s no momentum built on one storyline right now in golf.”

More PGA Tour Live numbers!

Total visits to PGATour.com this year are up 10%, while PGATour Live subscribers (+33%) and streams (+42%) are also up. CBS and NBC/Golf Channel’s combined live streams are up 16% this year, and the Tour’s social channels have grown by 36% over last year. "It’s not as if our fans aren’t consuming our content,” Votaw said. However, he conceded social and digital viewing "are our snacks, and the TV product is our meal.”

This is a point worth considering on digital growth, though I would say slightly refuted by the success of specialized feeds for The Masters and US Open.

As for its digital platforms, Pilson said golf “probably isn’t getting a bump” because its core audience is “older than almost any other sport.” Pilson: “I’ve yet to see a 60-year-old checking his mobile phone for the golf telecast. My guess is that the benefits that digital is providing for leagues like the NFL and NBA isn’t accruing for golf.”

Perhaps for mainstream audiences, but I think we all would agree golf has an opportunity with specialized feeds that are more engaging than any other sport can offer: featured groups, featured holes and other niche elements that make for great viewing on the office computer!

Golf.com's Oral History Of The '16 U.S. Open Rules Controversy

As always I urge you to hit the link to Golf.com's oral history of last year's U.S. Open rules controversy to get full context. It's a fascinating read both because of the views expressed and by those who were not quoted from the USGA. 

Michael Bamberger, Jessica Marksbury, Josh Sens, Alan Shipnuck, Marika Washchyshyn and Sean Zak offered the reporting and clipping from public comments.

The story is encouraging for those not wanting to see a repeat, as John Bodenhamer's comments representing the USGA suggest lessons have been learned, actions taken and a process in place for future incidents.

Discouraging, however, is that a year later no one but the officials who decided to penalize Dustin Johnson for causing his ball to move on the 5th green can say they see evidence of the violation.

We've since seen two changes in the rules to address this (and here), and Johnson's word would be taken if this all happened again. Again, I suggest reading the entire oral history if this topic interests you. However a few key comments stood out that I found worthy of noting, starting with this from the Fox perspective:

DAVID FAY (former USGA executive director and rules analyst for Fox Sports): On Sunday morning, I was watching from the booth, and [French golfer] Romain Wattel's ball moved on the 2nd green. It looked like he caused the ball to move and there was going to be a penalty. It appeared that it was going to be an issue. But the official with that group, Lew Blakey, is one of the best there is. And he was right on the case and he gave a decision right away. He said something to the effect of, "Well, the wind was blowing in such and such a direction and with the slope of the green … there was no way he was going to assess a penalty." I remember saying after that, "Well, fellas, now at least you have template for how this should be handled in the unlikely event that anything like this happens later in the day."

And this from Fox Sports producer Mark Loomis.

LOOMIS: We had the good fortune of being there live for it and having a microphone in the hole. I think those two things simplified it for us. If you look back at the video, at the time it seemed like everybody agreed that he hadn't caused the ball to move.

This is key to note for the next rules issue:

BODENHAMER: The next day [after the Open], Mike Davis tasked me to review what had happened and to come up with proposals to make sure nothing like that happened again. We determined that it took us too long to make a decision, and we've remedied that. We've remedied how we mobilize our rules officials and how we review video evidence. In 17 days, we had a whole new line of procedures in place to make sure that nothing like that ever happens again.

This from SI writer Alan Shipnuck is a handy reminder:

SHIPNUCK: The USGA would have never recovered if Dustin had this tournament taken away from him. I hope the blue coats say a little prayer every day for Dustin Johnson. As for DJ, this guy is more mentally tough than we give him credit for. He's taken so many punches to the solar plexus, and he just keeps coming back. I'm not sure how many players could have survived that. It made the victory that much sweeter.

And then there is this from two-time U.S. Open champion Curtis Strange, who was working for Fox and says the USGA "hijacked" the championship.

STRANGE: When it was over, the deep feeling I had was disappointment. This is our national championship. And it was hijacked by the governors of the game. The USGA clearly admits this: They should have told Dustin on the spot. That's why I say it was hijacked. Because nobody knew what was going on.

And...

STRANGE: It should have never have been a penalty. Because when you have greens that are 14 on the Stimpmeter, anything can cause that ball to move. You can be 15 feet away and cause that ball to move. That's why they changed the rule, and it's a good thing they did.

Links Magazine On The Costs Of Hosting A USGA Event

Adam Schupak does a very nice job in this Links Magazine piece looking at the pluses and minuses of hosting a USGA-governed national championship. Surprisingly, even post-$1.2 billion Fox Sports television deal, Schupak says "a club’s burden would be more palatable if USGA coffers weren’t overflowing." This is because the USGA kicks in smaller-than-expected amounts to host courses of lesser championships (but does pay substantial rent and royalties to U.S. Open venues).

While the hosting costs may be minor to the clubs and resorts hoping to host a more lucrative event down the road or simply to offset the down time involved in hosting a cumberson championship, the expenses are still substantial and even unexpected to some courses. Schupak writes:

The starting price can be as modest as roughly $150,000 for the U.S. Women’s Mid-Amateur, balloons to $750,000 for the Walker Cup, and gets close to $1 million for the U.S. Amateur when a larger footprint for worldwide media and television compounds is factored in. To raise the money, host facilities often are forced to get creative, ranging from throwing golf outings to finding local sponsors. It took approximately 50 well-heeled members at Country Club of Birmingham in Alabama—a century-old, 36-hole private facility that had slipped out of golf’s Top 100 lists—to bankroll the $300,000 budget for the 2013 U.S. Mid-Amateur Championship.

Schupak provides this example from Vero Beach's John's Island Club, host of the 2015 U.S. Mid-Amateur.

According to Mulvoy, the budget for the 2015 Mid-Am topped $650,000, which included $100,000 for a reunion of Mid-Amateur champions held prior to the competition, and hiring a full-time championship coordinator. The USGA’s financial contribution to the operating budget? A net total of $59,000, or less than 10 percent of the championship’s operating costs.

The USGA counters that they've upped the dollars going to host courses, according to John Bodenhamer.

Bodenhamer estimates the 2017 budget for the USGA’s 10 amateur championships is $12 million this year, an increase of $2.5 million from three years ago.

Video: Erin Hills Thirteenth Hole Flyover

I realize in posting these we take some of this information for granted, but after speaking to a few qualifiers Monday in Newport Beach, these flyovers provide an important scouting tool. Part of their usefulness is thanks to the unknown venue, and some relates to just getting a sense of what lies ahead.

Anyway, players educting themselves is another fascinating element of this year's U.S. Open, which features a 193-yard, par-3 13th playing over a wetland. The hole features a large bunker left and crowned green edge on the right. A prominent swale should make things fun and for those pitching up to the large green or just trying to land and hold shots.

You can get a good look at the green complex in the USGA's flyover.

The Erin Hills flyover:

 

 

Forbes: Rory 7th Among Athletes, Ahead Of Phil, Tiger, Jordan

As always take these numbers with a grain or two, but at least we see where golfers are lining up with the highest paid athletes.

Rory McIlroy landed T6th on the Forbes list at $50 million, tied with Andrew Luck and ahead of Steph Curry. The year comes on the heels of winning the FedExCup and finishing fifth in the Race To Dubai. His $16 million in on course earnings accounts for his 2016 PGA Tour play, FedExCup and European Tour play in the June 2016 to June 2017 window used by Forbes.

Phil Mickelson ranked 12th, with $43.5 million overall, of which $40 million was from off course endorsements. Tiger Woods at No. 17 is credited with $37.1 million of which $37 million was made off the course. And Jordan Spieth ranked 21st, making $34.5 million, with $29 million of that credited to endorsement income.

Video: PGA CEO Explains Possible May Move To Members

PGA of America CEO Pete Bevacqua lays out the timing, thinking and state of discussions to move the PGA Championship to May in coordination with the PGA Tour. The comments were directed at PGA of America members.

It was most intriguing to hear his comments on the changing sports landscape, which I take as he, Jay Monahan and others genuinely seeing that the long term health of their events will be strengthened by a tighter golf window before fall sports take over.

PGA CEO Pete Bevacqua from PGA of America on Vimeo.

 

TV Golf Viewers Still Skew Old, But At Least We're Not Wrestling!

In "Going gray: Sports TV viewers skew older" Sports Business Daily's John Lombardo & David Broughton return to their 2006 survey of sports viewers and find that the audience is getting older across the board.

Golf, naturally, tops most of their lists with a median age of 64. Only one sports saw their median age drop, and golf was not greying the fastest (that wrestling!).

The study, conducted exclusively for SportsBusiness Journal by Magna Global, looked at live, regular-season game coverage of major sports across both broadcast and cable television in 2000, 2006 and 2016. It showed that while the median age of viewers of most sports, except the WTA, NBA and MLS, is aging faster than the overall U.S. population, it is doing so at a slower pace than prime-time TV.

Of course, as fascinating as the story is, I can only imagine the meetings this week where this comes up and nervous execs obsess about how we get the kids in our sports. The answers aren't pretty unless you see an opportunity here to tighten broadcast windows up a tad.

The trends show the challenges facing leagues as they try to attract a younger audience and ensure long-term viability, and they reflect the changes in consumption patterns as young people shift their attention to digital platforms.

“There is an increased interest in short-term things, like stats and quick highlights,” said Brian Hughes, senior vice president of audience intelligence and strategy at Magna Global USA. “That availability of information has naturally funneled some younger viewers away from TV.”

We also got some PGA Tour Live numbers out of this effort, so there is that. From the PGA Tour's Ty Votaw:

Votaw also noted that audience trends today can’t be solely focused on the linear TV viewer and pointed to a younger audience on tour-run digital properties.

“When you go to PGATour.com, the median age is 55 and for our PGATour Live (over-the-top network), the median age is 20 years younger than on broadcast,” he said.

That still puts the median at 44, which PGA Tour Live is still largely watched by Non-People-Who-Matter viewers (aka millennials).

There were several charts with the piece, but the one showing golf not graying quite so badly proved eye-opening given the supposed hipster status of pro wrestling and UFC.