Horschel Apologies To Augusta Members For "The Fire Inside Me" Running Hot

Being blocked by Billy Ho has it’s benefits. So I didn’t see this Sunday apology to the members of Augusta National from the AJGA National Chairman following his amped up and often embarrassing Masters antics.

To be fair, Horschel was in a featured group window both weekend days and there was more opportunity to see the club slamming, tossing and “Oh Billy” self talk. Undoubtedly, some of the uncontrollable rage Sunday might have come from Scott Van Pelt leading off the previous night’s Sportscenter with Horschel’s slide down the tributary of Rae’s Creek.

My favorite mix of replies to the Tweet:

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2021 Masters Ratings: 5.52, 9.45 Million Average Audience For CBS

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There’ll be quite a bit of alarm over the Masters all-time low ratings but I’d argue we are just seeing the effect of a star power void and increased streaming.

Yes, the ratings are the lowest for a springtime playing since Nielsen has been tracking, but still hit an average audience of 9.4 million/5.52 rating with a peak of 12.89 million as Hideki Matsuyama and Xander Schauffele got to the finishing holes. That would make it the most watched golf tournament since the 2019 Masters.

Let’s throw out 2020 (November) and 2019 (Tiger/early start to beat storms) for comparison purposes:

  • 2018: 13.027 million average on a 7.9 rating for Patrick Reed’s win.

  • 2017: 11.05 million average on a 6.8 rating for Sergio Garcia’s win.

A drop but CBS believes when all the numbers are in that this will the second-most streamed Masters other than 2019’s Woods win. With more cordcutting and three working options for viewing online or via apps, a nice chunk of the slide can be attributed to the better-than-most streaming options.

Also not helping: the languid pace of play (4:20 rounds) and the lack of any serious charges at Matsuyama until late. With many parts of the country reopening I’m sure CBS lost viewers to people happy to be out and about.

That said, this is a fine opportunity for all involved to also acknowledge golf’s “product” and star power issues in the post-Tiger era. Addressing this is no easy task and the PGA Tour is showing no signs of trying, believing if you just repeat the word “athletes” enough it’ll all work out in the end.

So it’ll be on the governing bodies to tighten up some equipment rules that might reward the most skilled, keep stars in the limelight just a bit more and shorten the length of rounds. One thing clear from the week: the ratings cannot be blamed on a lack of viewing options or production values.

On the Golf Channel front, going back to a comparable schedule in 2018 you can see the impact of multiple forces on the “Live From” show: increased ESPN presence, a larger streaming viewership and no real reason to watch with better alternatives. Weekend shows in 2018 prior to CBS live coverage hovered around 1.5 million viewers. This year, well less than half that many tuned in for a couple of shows earlier in the day before tuning out, focusing on streaming or going out for some golf.

2018’s ratings:

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Golf Channel sent out an odd April Fools-tinged press release to tout their Live From ratings as the most-watched Masters daily preview show.

There are only two and one spends more time cover other sports than the golf.

The release also compared numbers to the totally incomparable fall 2020 Masters.*

GOLF CHANNEL’S LIVE FROM THE MASTERS COVERAGE WAS MOST-WATCHED DAILY PREVIEW SHOW ON ANY NETWORK DURING MASTERS WEEK

Live From… Viewership for Full Masters Week UP 46% from 2020 and On Par with 2019, Which Featured Tiger Woods’ Historic Victory

Live From… Shows Ahead of Thursday’s Opening Round and Sunday’s Final Round Rank as GOLF Channel’s Most Watched on Respective Days Since 2018

STAMFORD, Conn. – April 13, 2021 – NBC Sports’ Live From the Masters coverage on GOLF Channel was the most-watched daily Masters preview programming on any network from Monday, April 5 through Sunday, April 11, according to official national data provided by Nielsen.

Live From the Masters daily preview coverage averaged 437,000 viewers for the full Masters week from Monday through Sunday*. For Thursday through Sunday coverage before each Masters round, Live From averaged 633,000 viewers, outperforming the closest competition by 67%.

Live From’s full-week average of 437,000 viewers topped by 46% the show’s average during November’s 2020 Masters (299,000) and was on par with the 2019 Masters (442,000), when Tiger Woods won his fifth green jacket and first major in more than a decade.

Additional viewership highlights from GOLF Channel’s Masters week coverage:

  • GOLF Channel’s average viewership for Masters week programming from Monday-Sunday (6 a.m.-3 a.m. ET) was up 50% vs. November 2020.

    1. Extended Live From the Masters coverage on Thursday from 8 a.m.-3 p.m. ET averaged 463,000 viewers – marking the largest audience for the show ahead of a Masters opening round since 2018.

    2. Live From the Masters on Sunday from 9 a.m.-2 p.m. ET delivered an average of 697,000 viewers – ranking as the best figure ahead of a Masters final round since 2018.

In total, NBC Sports presented more than 55 hours of Live From the Masters coverage from Augusta National Golf Club last week as Hideki Matsuyama finished 10-under to secure his first Masters championship, marking his first major title and becoming the first Japanese man to win a major championship.

*Based upon regularly scheduled Live From… windows (Monday, 2-5 p.m. ET, Tuesday-Friday, 10 a.m.-3 p.m. ET, Saturday 9 a.m.-3 p.m. ET, Sunday 9 a.m.-2 p.m. ET)

*Asterisks in a press release…never good.

Ryder Cup Promo Video Gaffe Becomes Big Issue For Rome's Mayor

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Yes April 1 has passed but never discount its reach!

Lesson here for those cutting social-friendly videos: get the right Colosseum.

I don’t want to spoil too much here, but this is a bit like like showing Lambeau Field when you meant the Rose Bowl. Both old. Both football stadiums. But kinda far apart.

Here is a written report explaining the mess that Rome mayor Virginia Raggi is in for sharing a video on Facebook with the incorrect image. It’s a big mistake given that one ancient arena is intact and one has lost about half its upper shell. But it’s not like Raggi was in the editing bay when this happened!

Here is the offending video previewing Rome 2023 still includes the Arena of Nimes:

U.S. Open(s): Probably Can Have Only As Many Spectators As They Can Park On-Site

Tod Leonard gets an update from USGA CEO Mike Davis, who is working on the fluid situation of how many fans can attend the U.S. Open.

As California reopens and has seen a big decline in COVID cases, June 15th has been circled as the goal for full reopening of the state hosting the U.S. Open and U.S. Women’s Open. And as feared, it’s not the tournament site that’s of concern.

It’s the long shuttle rides for the venues that pose safety concerns.

“What we do know, and I think this is pretty much final, is that both in San Francisco and San Diego, we’re just not going to be able to shuttle people from distances,” Davis told Golf Digest. “It’s hard for us, because how do we even plan?”

Both venues are 36-hole facilities but with little parking space within walking distance and need to preserve the “other” 18’s for possible tournament infrastructure.

This year at Torrey, Davis said that optimistically the number for the total people on the grounds, including players, USGA officials and guests, media, corporate sponsors and a small handful of general admission fans would be no more than 10,000. He mentioned possible figures of 4,000 and 8,000, too. With those numbers in mind, the USGA has sent letters to various volunteer groups, such as hole marshals, that their services will not be needed. The idea is to reduce the number to the fewest possible critical jobs.

PGA Tour: No More Bubble Testing For Those Fully Vaccinated

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GolfDigest.com’s Daniel Rapaport has bad news for the anti-vax set: the PGA Tour will let players and others in the “bubble” to get out of COVID testing 14 days after getting their second COVID-19 vaccine.

From an email obtained by Golf Digest and sent from PGA Tour Commissioner Jay Monahan to players:

“As the COVID-19 vaccine is becoming more readily available, more individuals are being vaccinated,” the email reads. “PGA Tour Health and Safety protocol requires individuals to continue testing onsite until 14 full days have passed since their second dose (Moderna & Pfizer) or 14 full days since their single dose (Johnson & Johnson). Once 14 days have passed, individuals are no longer required to take a COVID-19 test when considered ‘inside the bubble’ at PGA Tour, PGA Tour Champions or Korn Ferry Tour events.”

Monahan had previously said the vaccine was a choice. But the policy certainly provides a nice perk to those players and their “team members” who do get it.

There is no data on how many players have received a dose or two, or how many might be refusing to be vaccinated.

Matsuyama's Grace Salvages A Bizarre Back Nine And The 2021 Masters

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Because my subscribers wouldn’t want you to miss a Masters Monday recap, here is The Quadrilateral’s Sunday wrap of Hideki Matsuyama’s win.

A few key highlight videos that did not make the newsletter and which are also free:

And results of The Quadrilateral’s league at Masters.com. Well done! Hope you don’t unsubscribe because the host finished 50th.

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Video: Health Care Heroes Describe Their Masters Experience

Let me tell you, these are heroes and I’m glad Augusta National had them as guests. Particularly because they are part of the community and had not been on the grounds for the Masters. Sad it takes a pandemic for things like this to happen or to appreciate these people, but I’m just glad the club followed through this way:

Matsuyama Motors By The Field: Saturday Masters Roundup, Reads And Media Notes

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Plus multiple angles of Billy Ho’s slide. The Quadrilateral’s roundup from Saturday for all to read, even those who haven’t taken the free option.

A bizarre Saturday at Augusta saw Hideki Matsuyama move clear of several top players who failed to rekindle their pre-delay mojo.

Not included in the newsletter were a few videos starting with every eagle made Saturday:

"The World’s Best Golfers Disagree on How to Grip a Putter"

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Here is a neat NY Times spread with Bill Pennington’s reporting and words, images by the award-winning Doug Mills from Augusta.

The subject matter is a definitive guide of sorts to the many oddball putting grips of the world.

Bryson DeChambeau’s is featured above and Pennington’s description for your sampling purposes. Check out the full piece here.

A college physics major whose early nickname on the PGA Tour was “the mad scientist,” DeChambeau was ranked 145th in putting on the PGA Tour until he converted to the arm-lock method and improved his putting ranking to 28th. It’s all about keeping the proper angles: DeChambeau turns his elbows outward in opposite directions and his wrists inward. Simple.

Report: "Journalist tests positive for COVID-19 after reporting on Masters"

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Christine Brennan reports on a journalist who has been covering Augusta National events since April 2nd has tested positive for COVID-19 and is quarantining along with three housemates who so far have tested negative.

Press were required to test negative before entering club grounds to start the week.

One journalist Tweeted confirmation of a positive today. Brennan says the club’s testing has found four positive results.

"I hate the word “rollback” because what we are trying to do is not roll back."

Joe Passov talked to the USGA’s Mike Davis for a Wall Street Journal interview as the CEO retires from the organization and is replaced by Mike Whan.

Naturally the rollback talk was of most fun.

WSJ: The USGA has co-produced a Distance Insights Report—the product of the Distance Insights project to study the impact of hitting distance in golf. Among other things, it asserts that distance gains put golf on an unsustainable path. Is the golf ball going too far? If so, why is that a negative?

MR. DAVIS: You won’t hear me say that the golf ball is going too far. The problem is that golf courses around the world have been getting longer and will continue to do so, with this trend that every generation hits the ball farther than the last generation.

Everyone bears the brunt of when courses need to change, whether it’s architecturally—more land, new tees, pushing bunkers further down—or, if it’s a new course, more land that’s required. Because at the end of the day, it’s about resources. It’s land, it’s water, it’s nutrients, it’s fungicides. It’s how long it takes to mow and prep a golf course, the fuel it uses, how long it takes to play a golf course. Longer golf courses equal longer rounds of golf. I think in this world where everybody is worried about time, it’s an issue.

The issue is not that the golf ball is going too far.

It is but we know it’s not necessarily the ball’s fault. Go on…

The issue is we need to fit the game on golf courses, and we’d like to see the game balanced, too, on distance, accuracy and shot-making. We want to make sure that it doesn’t become a game all about how far you hit the ball.

WSJ: Are you suggesting what many have termed a “rollback”—taking distances achieved and equipment specifications to numbers where they were a generation or two ago.?

MR. DAVIS: I hate the word “rollback” because what we are trying to do is not roll back. We are trying to look forward and say, based on the data, what’s in the best interest for all who play the game. It’s not looking backward.

No but it would be rolling back.

This expanding footprint [lengthening golf courses] is doing the game no favors as we look forward. Is any other sport on the planet Earth doing that to themselves other than golf? You just don’t see baseball handing out titanium bats and hot baseballs and expanding their stadiums.

The issue is we need to fit the game on golf courses. No more of constantly having to change golf courses. It’s time to do the right thing.

Yes it has been for at least a decade.

Davis is not going quietly and that’s a fantastic way to deflect some heat so that Whan can get established for what will be quite a battle.