R.I.P. The Dinah

As you might imagine, my soft spot for golf history makes the decision to ship 50 years of history off to Houston, Texas a pretty dreadful looking decision by all involved. I wrote about the impact of moving the LPGA’s first major for Quad subscribers here.

Larry Bohannan took on the topic for the Desert Sun.

While I totally get the purse growth and network TV narratives in the competitive world of women’s majors, it still stinks. For Immediate Release:

Chevron Joins LPGA Family as Title Sponsor of The Chevron Championship

Chevron to increase prize fund to $5 million

DAYTONA BEACH, Fla., Oct. 5, 2021 – The LPGA and IMG announced today Chevron U.S.A. Inc. is the new title sponsor of The Chevron Championship (formerly the ANA Inspiration) through a six-year partnership. 

“Chevron is proud to become the title sponsor of this great championship, which brings together some of the most talented athletes in the world,” said Michael Wirth, chairman and CEO of Chevron Corporation. “We look forward to partnering with the LPGA and IMG to further champion women in sports, the workplace and society.”  

As part of the sponsorship, Chevron will increase the prize fund for the 2022 Championship by over 60% to $5 million. In addition, the historic major will feature a special Player Advisory Board to help ensure that The Chevron Championship supports and attracts the leading LPGA Tour players and they are at the heart of our future plans and advancements for the Championship. 

Mollie Marcoux Samaan, LPGA Commissioner, commented: “We could not be more excited to announce our partnership with Chevron. Welcoming another leading global company to our portfolio of sponsors that believes in the power of the LPGA to inspire women leaders, to showcase human performance at the highest level and to highlight the importance of diversity and inclusion in all facets of life, is truly game-changing for us. We are so grateful for Chevron’s extraordinary commitment to the LPGA and to the overall player experience and look forward to a long and successful relationship.”

The 2022 Chevron Championship will take place at Mission Hills Country Club in Rancho Mirage, California, March 31-April 3, 2022. As part of the new era, The Chevron Championship will move to a later date in the spring and will relocate to a new home, which will most likely be in the greater Houston area starting with the 2023 edition. The new host club will be confirmed in the coming months. Moving the date later in the spring also allowed the LPGA to secure a long-term commitment from NBC Sports to air the Championship on network TV. Further, moving to a major area like Houston will foster tremendous fan engagement, participation and excitement within the community and among Chevron employees. Chevron, the LPGA and IMG are dedicated to celebrating the important role the City of Rancho Mirage and the Club has played in the tournament’s history with the 2022 event. They will also make sure to bring the many years of tradition and memories built at Mission Hills to the new venue. 

Marcoux Samaan added: “We do not make the move lightly. Since David Foster and Dinah Shore created this competition in 1972, it has held a special place in the hearts of our players and fans around the world. No matter where it is held, Dinah and her influence, along with the history built at Mission Hills, will be an integral part of The Chevron Championship. We thank ANA and Mission Hills for their tremendous support and look forward to celebrating the many years of tradition as we continue to add to its footprint in the history of women’s sports.”

Lydia Ko, a Player Director on the LPGA Board of Directors and the 2016 Chevron Championship winner, said: “Having a global company like Chevron to support women’s golf is really exciting for everyone involved with the LPGA. Their aspirations for growing this major together with the LPGA and IMG are amazing for the future of our Tour. We have all made some lovely memories at Mission Hills over the years which we will enjoy celebrating in 2022 and take with us to The Chevron Championship’s new home, where I know we will make many more.” 

ANA, who supported the tournament for seven editions, will continue as a partner in 2022. 

Ed McEnroe, SVP Golf Events at IMG said: “We are delighted to welcome Chevron as title sponsor of this historic major, securing the future of the event. Their vision and enthusiasm for working together will not only enhance the stature of The Chevron Championship, but will also make a significant impact that extends far beyond the tournament itself. We want to thank ANA. They have been a wonderful partner over the past seven years and their support during this pandemic has really gone above and beyond given how seriously the airline industry has been impacted these past 18 months. We look forward to building on this great Championship’s legacy having celebrated its 50th edition only six months ago.”

About Chevron
Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable and ever-cleaner energy is essential to achieving a more prosperous and sustainable world. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals and additives; and develops technologies that enhance our business and the industry. To advance a lower carbon future, we are focused on lowering the carbon intensity in our operations and growing our lower carbon businesses. More information about Chevron is available at www.chevron.com.

About the LPGA 
The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. 

Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Symetra Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries.

Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone.

Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube.

About IMG 
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

Saturation Point? Fall Golf Barely Draws A Rating

I’ve seen golf lose out to pretty much all of Animal Planet’s programming slate and Everybody Loves Raymond reruns before—as happened last weekend—and did not expect any self-respecting American sports fan to tune into the 2021 Sanderson Farms last weekend with so much else to watch. We had the MLB season coming to a close, more great NFL games, and total fatigue having set in on the PGA Tour’s oversaturated “product.”

Still, a .15 and average viewership of 247,000 and only 17,000 in the 18-49 year old, is pretty shocking to see in print given the Sanderson Farms doing 450,000/.29 last year.

Showbuzzdaily has all the numbers here. You’ll have to scroll down to see where golf finished.

This also means the weekend’s European Tour event at St Andrews and the LPGA’s ShopRite did not draw a Golf Channel audience large enough to register a rating.

In 2020 the Sanderson and ShopRite aired on the same weekend and drew much larger audiences:

"[Long Drive] is a sport built solely on the outcome of one very specific physical movement in the same way javelin or shot put or high jump are"

My State of the Game colleague Rod Morri was not as caught up in last week’s Long Drive championship and Bryson DeChambeau’s inspirational top 8 performance. While Long Drive is a fascinating way to show off alternative skills and real athleticism given what goes into it, Morri’s reminder is a good table setter for the upcoming “skill” discussion (assuming the governing bodies decide to do anything significant, a huge if at this point).

Morri writes for Golf Australia:

As dumb as it sounds to say out loud, there are a few things that make golf ‘golf’ and one of the most important is the multi-dimensional nature of the skills required to play it.

From the 300 yard tee shot to the three foot putt (and everything in between), the game is an endless test of fine motor skills, raw power and the ability to think critically.

Most sports don’t have anywhere near as many layers as golf and those that do tend to have teams made up of specialists in different areas.

Cricket has predominantly either batters or bowlers with genuinely world class all-rounders being the smallest group in the game.

Long drive has almost none of this. It is a sport built solely on the outcome of one very specific physical movement in the same way javelin or shot put or high jump are.

It lacks all – or more accurately, any – of the nuance of golf where the outcome of any given shot accounts for only a small part of the whole.

Basically, a dumbing down of the sport. But isn’t that pretty much where golf leadership wants the sport to go in hopes of reaching a younger audience? So why would they do anything?

Report: European Ryder Cup Team Had Last Minute Issues With Their Balls

You’d swear this couldn’t be real but then, we know Ryder Cuppers and their (golf) balls can be an issue, particularly when players are with different companies.

Still, I’m not sure I’ve ever heard of pairings changed up last minute over golf balls of the same brand. That this took place on Ryder Cup Wednesday suggests the “plan” was not so ironclad.

From James Corrigan with the Telegraph exclusive:

However, Telegraph Sport has learnt Harrington’s best-laid plans were ultimately forced to be ripped up on the Wednesday, the penultimate day of official practice, when it was discovered that Lee Westwood and Paul Casey played different balls and, so too, did Matt Fitzpatrick and Viktor Hovland. Harrington felt obliged to make a hasty switch in the quartet of duos he named 24 hours later, with Westwood partnering Fitzpatrick and Casey teaming up with Hovland. Both partnerships lost.

Hovland and Casey did not appear together again, but Westwood and Fitzpatrick also went out in the Saturday foursomes, which they again lost. 

“Maybe they should have thought about the ball issue earlier, as it is always part of the equation of putting two players together in a foursomes,” an insider said. “But all four play Titleist and you might have thought it would be fine. Yet there are different sorts of Titleist balls.” 

Yes you’d think they’d have (A) worked this out on Tuesday…of the BMW at Wentworth, (B) could suck it up and make a 2019 ProV work when the other guy is playing the 2021 ProV, (C) been content to go with the Ryder Cup rule using the rule allowing players to switch balls at the end of each hole.

Here’s the best part of this first world folly: the Europeans were acting like…Americans. Even our most spoiled would get on the Trackman and figure it out. But not these Euros!

Next up: Brexit is somehow to blame for the 19-9 loss.

Speaking of…that’s going well.

Quardilateral: Old Course Green But Still Grand

Danny Willett en route to winning the 2021 Alfred Dunhill Links

This Quadrilateral light wrap of the Alfred Dunhill at the Old Course is for the paying folk. In case you did not hear, Danny Willett won, horses for old courses were right there, and even though the place is too green and soft, the final day golf highlighted the ingeniousness of the Old (again).

R&A's Seve Documentary, Exhibit And Book Debuts

Based on the reviews and track record of the R&A’s recent film efforts, the new Seve film, exhibit and book of David Cannon images sounds like the fitting tribute his epic career deserves. While I think the 2014 film Seve is fascinating mix of documentary and re-enactment scenes highlighted by Jose Luis Gutierrez’s performance as the young Ballesteros, a pure documentary was needed.

The debut screening took place this week in St Andrews where Javier Ballesteros, playing in the Alfred Dunhill Links, and sister Carmen were on hand to watch and participate in a Q&A.

From TheOpen.com story:

Supported and co-produced by The R&A and directed by David White and Joss Holmes, SEVE tells the story of the three-time Champion Golfer through interviews with members of his inner circle and peers, and never-before-heard audio clips and footage of Ballesteros himself.

As well as capturing the joyous highs of Ballesteros’ career, including his trio of Open wins, two successes at the Masters and his revolutionary impact on the Ryder Cup, the film also examines the tough times the Spaniard faced as he battled injury, a dramatic loss of form and ill health.

Martin Slumbers, Chief Executive of The R&A, said: “Seve was an inspiration to so many of us in golf and we wanted to celebrate his life and show just how much he meant to the sport. Working with Seve’s family and other key contributors, this landmark documentary chronicles the life and story of this charismatic, flamboyant and inspirational golfer who is without doubt one of the greatest of all time.”

The story says the film can only be screened in Europe as of now, with efforts to secure an international distributor underway.

The exhibit will be on display for 18 months, coinciding with the 150th Open at St Andrews.

Martin Dempster wrote the film for The Scotsman and while I don’t agree with his assessment of the prior Seve film, I’m glad to see such a rave review

It wasn’t all sweetness and light for Seve, of course. From a very early stage in his career, he suffered chronic back trouble while he also suffered from depression.

To try and counter the latter, his manager, who, incidentally, reveals he was taking a 25 per cent cut, set up a phone chat between Ballesteros and the great Muhammad Ali.

Wife Carmen shares some great memories, as do his three children - Javier, who has followed in his footsteps and is playing in this week’s Alfred Dunhill Links Championship, Carmen and Miguel.

Efforts have been made in the past to try and do justice on the big screen but failed. Not this time, though.

Bryson Steals The Long Drive (Streaming) Show

Let’s call it the Golf Channel bounce.

In its transition to an all-PGA Tour focus all-the-time, the long drive property built-up by NBC and Golf Channel was abandoned a couple years too soon.

A weird, almost security-camera vibe to the streaming coverage didn’t stop the coveted young demographic from enjoying Bryson DeChambeau’s terrific showing (final eight) in the post-Golf Channel, re-imagined-on-a-shoe-string-budget World Long Drive Championships

Golf.com’s James Colgan covers the backstory of how long drive reached the point and is now resurgent thanks in large part to Bryson DeChambeau’s performance this week. Heck, maybe there’s a sports network out there that’ll take a chance on them? Cheap content!

When you have drama like this, who wouldn’t want to put this on TV:

incredible sequence https://t.co/7PoPdD7OEn pic.twitter.com/BepiUugq2q

— Brendan Porath (@BrendanPorath) October 2, 2021

Challenge Tour's Alejandro Del Rey Posts 14-Under-Par 58

An unbylined EuropeanTour.com story has all the details on a historic round given the Tour in question and the score in relation to par by Alejandro Del Rey. Playing in the Swiss Challenge he made eight birdies and three eagles for the 58.

Del Rey joins an exclusive club of golfers who have carded rounds of 58 on major tours adding his name to the list alongside Jim Furyk (PGA TOUR, 2016), Stephan Jäger (Korn Ferry Tour, 2016), Ryo Ishikawa (Japan Golf Tour, 2010) and Kim Seong-hyeon (Japan Golf Tour, 2021) – all of their rounds were 12 under par on par 70 golf courses.

In the European Challenge Tour’s 32-year history just two rounds of 59 had been carded, with Adrien Mörk and Nicolò Ravano reaching the magic number in 2006 and 2016 respectively, while on the European Tour, a score of 59 has been achieved just once – by Oliver Fisher in 2018 at the Portugal Masters.

He closed with an eagle at the 9th:

I belive he started at 10th...so finishing strong with an eagle!!! @Fedgolfmadrid pic.twitter.com/21CKALZqST

— Ovidio Vidal (@ovidiov) October 1, 2021

Unofficial Partner Podcast With Richard Gillis

State of the Game listeners will know Richard Gillis from several appearances to discuss the business side of golf. So it was the least I could do in talking about the Ryder Cup, the state of pro golf business, gambling and newsletters with Gillis, author of The Captain’s Myth and the Unofficial Partner podcast.

The show has recently featured soccer journalist Grant Wahl and English golfer Meghan McLaren. So if you aren’t subscribed give it a shot.

The Unofficial Partner is also now on Substack as a free newsletter.

Here’s a preview of the show that you can find on all the major podcast players:

NEW POD: Just back from #RyderCup2020, the one and only @GeoffShac on Big Eventers, the marketing of golf, the implications of the US betting boom, the Tours' strategic weakness being exposed by Premier Golf League; is being in bed with the PGA Tour the best route for the LPGA? pic.twitter.com/uWgImyvDpN

— Unofficial Partner™ (@RichardGillis1) October 1, 2021

Lowry: "Cantlay pissed me off a little bit"

Nice spot by GolfWRX’s Gianni Magliocco to catch Shane Lowry’s post-Ryder Cup comments.

As I noted in the Quadrilateral Sunday wrap and Monday awards, Shane Lowry seemed peeved at the end of his singles match with Cantlay, and overall came off a little over amped at last week’s event. Well, there was a reason.

Speaking on a Paddy Power Instagram Live chat, Lowry explained.

“Yeah, he (Cantlay) p****d me off a little bit on the 8th, to be honest. I was lining up my putt and he was riling up the crowd which I didn’t think was great. In Rome, we’ll hopefully win and win in a different style, that’s how I’m looking at it.”

Game on!

During the interview, Lowry revealed that Cantlay wasn’t the only U.S. player who got under his skin in Wisconsin and took aim at both Justin Thomas and Bryson DeChambeau for their demonstrations on the greens over a couple of short putts not being given.

“For a start Bryson Dechambeau’s putter shaft is about four feet long so it was definitely not a gimme. Justin Thomas did the same thing and then I did the same thing but purely because Justin Thomas did it. 

“They made me hit a putt from literally 18 inches on the first so I did the exact same thing as Thomas did just because I was annoyed with the picture I’d seen of him that morning.”

Lowry went on to admit he and Tyrrell Hatton did not give putts—yippee—but at least we now know what irked him so.

Cookie Jar On The Kummel Crisis

There’s a headline from deep sleep dream. And while crisis might be a strong word given other options for post (or gulp, pre-round) sip of Kummel, Cookie Jar Golf’s Sam Williams has filed a lengthy explanation about the possible end of Wolffschmidt’s version of a stout beverage that’s been the preferred option for a long time at the UK’s most famous clubs.

In recent weeks, reports have been coming into us from all corners of the U.K. that clubs are unable to secure orders on further stock of Wolfschmidt, amid rumours that the Danish company has ceased production. Despite a lot of phone calls and various efforts to establish contact with the brand, no official statement has been received however we can confirm that future orders on the product are no longer possible. 

Whether that is due to a decision by the company to remove distribution in the U.K. or if the product itself is no longer to be produced at all is not known, and the details behind it seem to be extremely vague. 

Multiple conversations with stockists in London & Edinburgh, as well as calls to some of the clubs who are the biggest consumers of the product have failed to yield anything concrete as to why the decision has been taken, however it is apparent that future orders will not be possible.  

From Herbert Warren Wind’s New Yorker story about the President’s Putter (thanks reader D for the tip):

When I entered the big room, shortly after one o’clock, perhaps thirty members of the Society were wearing the club tie—two narrow stripes of light blue bordering a wider stripe of dark blue on a field of grass green. Everyone seemed to be in a merry, chaffing mood. For example, I heard a man near me say to a friend, “I gather putted very frequently this morning.” The rejoinder went: “I’m lying doggo. Watch me when it counts.” I was digesting this animated scene when Gerald Micklem, the current president of the O. & C.G.S. and one of my oldest friends in British golf, came striding into the room en route from the ninth green to the tenth tee, and threw down a fast kummel. (Kummel has long been a favorite drink of English golfers, because there is an old wives’ tale to the effect that it is the best antidote in the world for shaking putting.) Before hurrying out to continue his match, Micklem greeted me with his invariable hospitality, barking out his welcome in quick, peremptory phrases. Then, just as I noticed that he was wearing only a medium-weight sweater and no hat, he surveyed my goosedown trail jacket and the rest of my sub-Arctic outfit. “Think you’ll be warm enough?” he asked, and, with a little laugh, stroke out into the cold.

Bones Is Transitioning...From Announcing To Justin Thomas's Bag

Surprising news on many levels, but Jimmy Johnson’s backup has been promoted to carry Justin Thomas’s bag. Jim Bones Mackay will be missed on NBC broadcasts where he’s become established as a reliable on-course reporting voice entrusted with some of the network’s biggest assignments.

First reported by Golf Central’s Twitter account:

After four years as an on-course reporter for NBC Sports and Golf Channel, Jim “Bones” Mackay will transition back to his original career and caddie full-time for Justin Thomas. https://t.co/NEVpR2gabb pic.twitter.com/y1ELThFbU3

— Golf Central (@GolfCentral) September 30, 2021

Ferry Point: NYC Selects Homeless Shelter Operator To Replace Trump*

The City’s Claudia Irizarry Aponte reports on the no-bid awarding of Trump Ferry Point’s operations contract to CORE, a concessionaire working for the city on homeless shelters, who have teamed with Atlanta’s Bobby Jones Links.

The Trump Organization has been ordered to vacate by November 14 but is vowing to fight the move, a byproduct of the January 6th insurrection inspired by then-President Donald Trump.

Ken Caruso, an attorney representing the Trump Organization in the pending suit, said de Blasio is off course.

“The city has no right to award the license to another operator,” said Caruso. “The Trump Organization’s long-term license for this property is legally binding, enforceable, and remains in full force and effect.”

He called the contract cancellation “a mere pretext that Mayor de Blasio used as a cover for his political retaliation.”

And Caruso said Trump would do combat with the new golf course operator, too.

“The city’s position has no legal merit and we will continue to vigorously defend our right to possession and control of the property for the remainder of the 20-year term, against both the city and anyone to whom the city purports to issue a replacement license,” Caruso added.

It’s the latest twist in a saga that once had the Ferry Point site under consideration for major tournaments. The current website remains the (glorious) same, and a look at tee times suggest the course is pretty busy on weekends.

*Seems the above report led to the homeless shelter operator WD’ing from the deal, reports Aponte in a follow up story.

Quadrilateral: The Ideal Ryder Cup Course And Major(s) News & Notes, September 30th, 2021

It’s been a busy last ten days or so with The Quadrilateral. Hope you’re enjoying and signed up, but if not today’s weekly News and Notes is another chance to sample the wares. I’ve got an item suggesting the matches were closer than they appeared, NBC’s (record low for a domestic Ryder Cup) ratings, a couple of USGA/U.S. Open items and an update from the R&A on The Open ticket ballot.

The day prior I sent subscribers my take on what would make the ideal Ryder Cup course and why we need to start campaigning for the two perfect options which (A) have not hosted and (B) are not on the future venues list.

Long Overdue Concession To The NFL: PGA Tour To Finish Saturday Before NFC/AFC Championship Sunday

The PGA Tour, Farmers and CBS have wisely decided not to fight the behemoth that is the NFL, moving up the Farmers Insurance Open to a Saturday finish. In previous years the NFC and AFC Championship games finished the Sunday of the Hope/Clinton/Phil/Chrysler/Humana/Careerbuilder/AmEx. In one of the many mysteries to rule the day in Ponte Vedra, that event stubbornly stuck to its Sunday finish and rarely saw much of a final round audience.

With the NFL’s expanded schedule for 2020-21, the Championship games have been pushed into Farmers weekend, the traditional start of CBS’s broadcast schedule.

The full press release and note the initials NFL never appear:

2022 Farmers Insurance Open® will feature Saturday finish on CBS

CBS Sports’ 2022 kickoff event to run Wednesday-Saturday including evening finish

PONTE VEDRA BEACH, FLORIDA, AND SAN DIEGO, CALIFORNIA – The PGA TOUR and Farmers Insurance® – title sponsor of the Farmers Insurance Open since 2010 – announced that the Farmers Insurance Open will shift its tournament competition days to Wednesday-Saturday – January 26-29, 2022 – at Torrey Pines Golf Course. With a crowded sports weekend, the PGA TOUR, CBS, Farmers Insurance and the Century Club are excited to shift to a Saturday final round that will result in a Friday and Saturday evening viewing on the East Coast with finish times of 8 p.m. ET both days on CBS.

Golf Channel will carry the opening two rounds on Wednesday and Thursday (January 26-27). The final two rounds will be played Friday and Saturday (January 28-29), with more than six hours of coverage on CBS. Lead-in coverage on Friday and Saturday will be broadcast by Golf Channel.

Additionally, the diversity-focused Advocates Pro Golf Association Tour’s (APGA) Farmers Insurance® Invitational, now in its third consecutive year playing, will expand to two rounds, with round one being played on Saturday, January 29, on the North Course at Torrey Pines Golf Course. The final round will be held Sunday, January 30, on the South Course and will be broadcast live on Golf Channel, marking the first time an APGA Tour event will be televised. 

“We appreciate Farmers Insurance’s collaboration and innovative thinking with this shift in competition days,” said PGA TOUR President and EVP Tyler Dennis. “The PGA TOUR’s first network event of 2022 wrapping up on Saturday combined with football games the following day will create an action-packed weekend for sports fans. Farmers Insurance has also shown extraordinary commitment to diversity in our game, and we are thrilled with the expansion of the APGA Farmers Insurance Invitational which will include Golf Channel coverage of the final round.”

As a California-based organization, Farmers Insurance initially committed to sponsor the 2010 tournament just 10 days before the opening round and just months after arriving in the San Diego community in response to devastating wildfires.  Nearly a decade later, disaster resilience continues to be an important component of the business and community efforts of Farmers®, while the focus on diversity and inclusion has grown. 

“Over the course of more than 10 years serving as the Farmers Insurance Open’s title sponsor, the Farmers team has worked with the Century Club and PGA TOUR to evolve and grow the tournament’s impact on the game of golf, and in the San Diego community,” said Farmers Chief Marketing Officer Melissa Joye. “As we approach the 2022 event, we’re proud to continue our sponsorship and look forward to hosting the APGA Tour’s first-ever nationally televised event.”

“The teamwork, flexibility and creativity exhibited by the PGA TOUR and Farmers Insurance to adapt the schedule for a Saturday finish was outstanding,” said Dan Weinberg, Executive Vice President, Programming, CBS Sports. “For over a decade the Farmers Insurance Open has launched our season. Thanks to our terrific relationships, our viewers are in for a fantastic sports weekend on CBS with golf, football and college basketball.” 

“There is tremendous interest and momentum on the APGA Tour as we continue our mission to prepare African Americans and other minority golfers to compete and win at the highest level of professional golf,” said APGA Tour CEO Ken Bentley. “Farmers Insurance has been a founding and consistent supporter of our efforts for several years. The opportunities, connections and exposure that we already received through the Farmers Insurance Invitational being held the same week at the same venue as the PGA TOUR were already tremendous for the development of our Tour and our players. With today’s announcement of a 36-hole event with a final round on Torrey Pines’ South Course that includes our first live broadcast on the Golf Channel, we couldn’t be more thankful and grateful for the effort and support from the Farmers team, the Century Club, the PGA TOUR and Golf Channel. The Farmers Insurance Invitational will be a fantastic showcase of the talented players on the APGA Tour and their stories of perseverance and determination.”  

“We’re proud to present the first-ever national telecast of an Advocates Pro Golf Association Tour event with the Farmers Insurance® Invitational next January on GOLF Channel,” said Tom Knapp, EVP, Partnerships and Programming, NBC Sports. “NBC Sports and GOLF Channel are committed to growing the game of golf and utilizing our platforms to help the sport become more diverse and inclusive. We’re excited to showcase the competition on the APGA Tour and provide a national platform for the Tour and its players.”

In collaboration with Farmers, the Century Club has contributed more than $15 million to deserving organizations benefiting at-risk youth through the tournament since 2010. Patrick Reed, who claimed a five-stroke victory in 2021 at the Farmers Insurance Open, is expected to defend his title in 2022.