The PGA Tour and Discovery have partnered for all international streaming coverage but due to existing deals, it’s going to be a five year rollout of the newly branded GOLFTV Powered By The PGA Tour. The UK and Sweden, for instance, won’t be able to live under par until 2022 (see other rollout dates above).
The press release is heavy on self congratulatory praise for the “distinctive” brand, but without any mention of star talent signed to helm the coverage or a compelling story to share with all but eight countries. Golf having its Netflix, as the cable cutters hoped, seems a long ways off still. At least to Americans.
NEW YORK - Discovery and the PGA TOUR have today revealed GOLFTV, powered by the PGA TOUR, the distinctive brand for the destination that will unite the community of golf fans around the world. The brand will underpin the new live and on-demand international video streaming service, which will launch globally outside the United States* on Jan. 1, 2019.
GOLFTV will offer fans a one-stop destination to access the widest range of golf content. With a growing portfolio of content, it will feature many of the sport’s most exciting moments, superstar players and tournaments on every screen and device.
Serving golf fans with an enhanced experience to both entertain and inform, GOLFTV will present more than 2,000 hours of live action each year as well as extensive premium content on-demand. Live coverage* will include the six Tours operating under the PGA TOUR umbrella and nearly 150 tournaments annually - including THE PLAYERS Championship, the FedExCup Playoffs and the Presidents Cup.
Alex Kaplan, President and General Manager, Discovery Golf, said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey.
“Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team. With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll-out and further develop the product.”
The launch of the GOLFTV brand follows the pioneering strategic alliance between Discovery and the PGA TOUR, announced in June. In addition to the GOLFTV service, the 12-year alliance will manage the PGA TOUR’s international multi-platform rights including linear TV rights.
Discovery is already working to execute on a robust distribution and broadcast partner strategy for the portfolio, optimizing reach across free-to-air, pay-TV and digital, and will explore partnering with existing PGA TOUR and golf broadcasters to continue to grow the game. Live PGA TOUR coverage will become available via GOLFTV in line with the market-by-market rights activation date (see below).