The Augusta National Women’s Amateur final round on NBC was the highest-rated overnight rating for a women’s golf telecast since the 2016 U.S. Women’s Open final round on Fox according to Nielsen Company.
The .96 was also a big number in the amateur golf rating world. For Immediate Release from Golf Channel:
INAUGURAL AUGUSTA NATIONAL WOMEN’S AMATEUR ON NBC SCORES HIGHEST-RATED AMATEUR GOLF TELECAST – MEN’S OR WOMEN’S – IN 16 YEARS
AUGUSTA, Ga., (April 7, 2019) – The final round of the inaugural Augusta National Women’s Amateur, won by Jennifer Kupcho (Senior, Wake Forest University), is the highest-rated amateur golf telecast – men’s or women’s – in 16 years, with a .96 Overnight Rating (Noon-3 p.m. ET/9 a.m.-Noon PT) Saturday on NBC (1.36 Overnight Rating, 2003 U.S. Amateur Men’s Finals won on the 37th hole of a sudden death playoff, from 4-6:15 p.m. ET on NBC), according to data released today by The Nielsen Company. The Augusta National Women’s Amateur began with a GOLF Films short, When I Grow Up, I Want To..., which has garnered nearly one million views on social media this weekend.