It wasn’t that long ago the Brand Lady was steering the LPGA Tour into the ground with her marketing obsession over substance.
With that in mind, congratulations to Commissioner Mike Whan, his team and the players for another incredible milestone announced today: $70 million in 2019 LPGA Tour purses.
As Beth Ann Nichols writes for Golfweek, the tour is also introducing some exciting new formats, including a team event and a co-sanction of the groundbreaking Victoria Open in Australia. That’s the event where men and women play separate events at the same time for the same purse.
From Nichols’ report, after reporting on the tour’s new tournament of champions even in Orlando:
Also new to the LPGA, the groundbreaking Vic Open on Feb. 7-10, the only professional event in the world where men and women compete concurrently on the same course for equal prize money.
The year’s Vic Open, held at 13th Beach Golf Links in Barwon Heads, Australia, will be sanctioned by the European Tour and ISPS Handa PGA Tour of Australasia (men’s) and the LPGA and ALPG (women’s).
And finally, this summer’s Dow Great Lakes Bay Invitational will be the first official team event in tour history. With a pair of sister acts winning on the LPGA in 2018, it’s sure to offer plenty of compelling teams and storylines.