Oh This Communications Summit Is Warming Up Now

Wow, just powered through 20 more pages and the fun has begun! A trusted writer told me to keep plugging away because I would read PonteVedraSpeak like I've never read before! Oh was he right.

But that'll come tomorrow. It's a slow news week. Got to milk this treasure trove while I can.

So, does anyone know what Phil Mickelson's agent is talking about here? 

STEVE LOY:  I think we discount the fact that these players as golf demands don't have structure already.  I can guarantee you that as agencies we're always trying to create better processing. 

 Is that like, photographs?

I think the Tour right now in the organization and the added resources you're providing are tremendous values.  Having this summit is a tremendous value.  But I think the better idea is that we find alternatives for conduct and for value that we can help promote and upgrade our Tour publicly.

Jagsheemash!

Frankly, I've got to tell you, TV does a better job than print in the fact that they utilize things that are going on in these players' lives, and it comes mostly from our Tour as a resource and their charities and their goodwill and their services, and I think if we start telling some of those lifestyle stories without having to demand their time to do it based on resources we have available to us, not just our stars but all of our Tour as we have the opportunity to tell it in a vignette during the time that player is on a high for that week, then we create better Tour, better products, and we don't have this drastic demand for how do we get more facetoface time with the people that are driving the Tour.

That's right, TV has fog filters and schmaltzy background music that print will never have.

I know that Mr. Finchem is always focused on trying to build more stars. 

 Mr. Finchem?

We all are.  If we all contribute to finding alternative plans to help drive that, we're going to have more access to the top players because they don't fill the tremendous demand that they are now.  I'm not taking their side on this; I'm just saying structure is good, but alternative plans are just as important in the balancing act.

Duly noted.

Comments

[GeorgeM]

"TV does a better job than print in the fact that they utilize things that are going on in these players' lives,"
I'll buy that for Phil and a few others.
However, when it comes to lesser players - particularly non U.S. players - TV doesn't even know who they are.

[jneu]

The beautiful part of the quote is this: "(I)f we start telling some of those lifestyle stories without having to demand their time to do it ..." In other words, it's your job to make the public love my client, just don't ask him to waste his time helping you.

[Chuck]

PGA Tour "Cribs"!

[DBH]

'Frankly, I've got to tell you, TV does a better job than print in the fact that they utilize things that are going on in these players' lives, and it comes mostly from our Tour as a resource and their charities and their goodwill and their services, and I think if we start telling some of those lifestyle stories without having to demand their time to do it based on resources we have available to us, not just our stars but all of our Tour as we have the opportunity to tell it in a vignette during the time that player is on a high for that week, then we create better Tour, better products, and we don't have this drastic demand for how do we get more facetoface time with the people that are driving the Tour.'

Yowza! That is one long sentence. It's amazing he didn't have to come up for air at some point.

[Robert Thompson]

Don't these remarks come from the fact the print media typically dislikes Phil's condescending attitude, while he always puts on the big FIGJAM grin for the TV cameras? Just ask a tour print reporter about Phil. After about five minutes, when they calm down and regain their composure, then, and just then, that reporter will say something like, "But the TV guys just love Phil." The polarity between TV and print when it comes to the chubby wonder is remarkable.