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Wednesday
Oct102007

Brand Lady: Media "Put too much on" Wie

Thomas Bonk looks at the state of Michelle Wie's game, and former teacher Gary Gilchrist sounds most in touch with reality, particularly after you read LPGA Commissioner Carolyn Bivens' assessment:
"I don't have a crystal ball," she said. "Has the media put too much on her in terms of expectations? The answer is yes. But if Michelle were never to play another day of professional golf, she's had a pretty rewarding career for someone who came on so young when she was 11 and 12 to 17.

"No, she didn't win four or five Opens, but that doesn't necessarily portend anything for the future."

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Reader Comments (12)

Regardless of what you think of Wie and her handlers, it's looking like one of the all-time tragic stories of young talent wasted. Nike surely hoped that she would have validated their investment in her by winning a few titles before turning eighteen. Now, her novelty is gone.
10.11.2007 | Unregistered CommenterWilson
See www.jennifercapriatitennis.com
10.11.2007 | Unregistered CommenterSteven T.
10.11.2007 | Unregistered CommenterAl
Depending on her inner toughness, it could be that only when the cameras are pointing at someone else do we get to see what Michelle Wie is made of.

I recently read a golf coach's suggestion that Wie's fall from grace could be a subconsciously-contrived 'screw you' to her parents and while Michelle has to take responsibility for herself at some point, I still think the fiasco to date reflects far more on her custodians than on the girl herself.

What really angers me is that the suits who wring young talent dry like this will learn precisely nothing from the episode.
10.11.2007 | Unregistered CommenterJeffrey Prest
And yet somehow the media isn't finished with her yet. Are there any real Samsung previews, or is everyone jumping on the "Au Wievoir" meme?
Justin Rose, turned pro too young and should have quit after all those missed cuts - talent was wasted.

Scott Verplank, turned pro too late and should have quit after years of missed cuts - talent was wasted.

Steve Stricker, couldn't finish inside the top 150 three straight years, should have quit - talent was wasted.

ES
10.11.2007 | Unregistered CommenterEric Stratton
I've been hoping for a 'screw you' from Wie for a while now. Time will tell.
The reason I cut her so much slack responsibilty wise is this dynamic of being around 'adults with agendas' got started when she was what, 13?
Regardless, the next time one of these easy, semi sleazy routes to exposure comes along...somebody better say no thanks. Or she'll end up where her fellow players only:
A Feel sorry for her, or
B Actively resent her
10.11.2007 | Unregistered CommenterDBH
Her "pretty rewarding career so far" is due, 99%, to "the media." The Wie family should be forever grateful to "the media" for creating the Team Wie phenomenon that culminated in lotto-number Nike and Sony contracts.

Her on-course success consists of a US Women's APL championship, a remarkable couple of days in one Men's US Am, and a handful of Top-10 finishes in LPGA events more than a year ago.

Besides Michelle Wie, name one other winner of the US Women's APL in the last five years.
10.11.2007 | Unregistered CommenterChuck
Eric S, that's three very good points. However, none of them had Mr. and Mrs. Wie as parents.
10.11.2007 | Unregistered CommenterHawkeye
So far, it's 79,79 and there is no cut.

10.12.2007 | Unregistered CommenterSteven T.
Eric S, that's three very good points. However, none of them had Mr. and Mrs. Wie as parents.

10.11.2007 | Hawkeye

=======================================

Sean O'Hair, turned pro too young and should have quit after all those mini tour failures - talent was wasted.

ES
10.15.2007 | Unregistered CommenterEric Stratton
Her "pretty rewarding career so far" is due, 99%, to "the media." The Wie family should be forever grateful to "the media" for creating the Team Wie phenomenon that culminated in lotto-number Nike and Sony contracts.

Her on-course success consists of a US Women's APL championship, a remarkable couple of days in one Men's US Am, and a handful of Top-10 finishes in LPGA events more than a year ago.

Besides Michelle Wie, name one other winner of the US Women's APL in the last five years.

10.11.2007 | Chuck

===================================

oh, and then there's that little matter of over $700,000 won while playing the LPGA part-time in 2006 for a per-event average of over $90,000. (I guess that's the "handful of top 10's"...to be exact, six top-5's in eight events))

very few PGA Tour players had a per-event average of over $90,000 in '06 and the purses are double, triple, or more, than what the LPGA plays for.

ES
10.15.2007 | Unregistered CommenterEric Stratton

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