Sergio's Latest Brand Building Moment
Paul Forsyth reports from Doral, where the highlight of the day was Sergio Garcia spitting in a cup while cameras were rolling.
If any under the age of 35 were actually watching the telecast, we would already be reliving this great moment in etiquette history on YouTube.
His defense is priceless:
"But it (the spit) did go in the middle (of the hole) and wasn't going to affect anyone else. If it did, I would have wiped it off."
Ah right laddie. You would have been down on hands and knees with a towel mopping up the cup. Right!





















Saturday, March 24, 2007 at 07:42 PM
Reader Comments (13)
A half dozen Tour wins and prowess in RC team play are overshadowed by his antics/temper. Shoe toss, bratty 04 Masters press conference, middle finger at Bethpage, Tiger whining, accusing a rules official of fixing in Australia, fighting with his pro-am partner, no showing the Booz Allen as defending champ, being a less popular pairing than Ben Crane and whatever else I can't remember off the top of my head.
Maybe Seve, Olazabal and his girlfriend's dad can sit him down for a long look in front of a mirror.
"I didn't spit, I just let it go down."
Les Herzog
Mesa, Arizona
Must be a generational thing - Sergio's my age, IIRC - but honestly, I'm having a hell of a time getting worked up about it. To hear the histrionics, you'd think he spit on a war veteran and had a leak in the nearest baby carriage. Meanwhile, there's a distinct possibility that Arjun Atwal is going to go down for street racing and the crash that killed the other driver, but there's no calls for his head. You want to talk bad behaviour, well, that's where the conversation should start.
it's the first thing Sergio has gotten into the hole on the green in a long time...
at least, like, four, five years, right?
One thing I believe everyone could agree on is that his behavior was incredibly immature.
I see it as a the immaturity of a toddler's temper tantrum, mixed with a disgusting bodily function, like picking one's nose, urinating in public, or putting you hand down your pants and scratching.
Golf's athletes in general carry themselves so much better and more professionally than those of other sports, but Sergio is probably the PGA Tour's equivalent of a young idiot like Randy Moss in the NFL, or one of the numerous tattooed, gangster-ed young NBA "stars."
He's incredibly talented, but he probably should be in another sport like soccer. He can't seem to control himself, either with his golf or his conduct, enough to get the most out of all that talent.
Steven T - Sergio wears 'those rags' because Adidas pay him a dumpload to do so. And it gets him and the brand noticed doesn't it? The sport's a business and it's all about marketing nowadays. BTW- plaid is sooo last century.