Books
  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
  • The Riviera Country Club: A Definitive History
    The Riviera Country Club: A Definitive History
    by Geoff Shackelford
Current Reading
  • The American Private Golf Club Guide
    The American Private Golf Club Guide
    by Daniel Wexler
  • Unplayable: An Inside Account of Tiger's Most Tumultuous Season
    Unplayable: An Inside Account of Tiger's Most Tumultuous Season
    by Robert Lusetich
  • Cracking the Code: The Winning Ryder Cup Strategy: Make It Work for You
    Cracking the Code: The Winning Ryder Cup Strategy: Make It Work for You
    by Paul Azinger, Dr. Ron Braund
  • The Story of Golf, Official 2010 Edition
    The Story of Golf, Official 2010 Edition
  • Swinging from My Heels: Confessions of an LPGA Star
    Swinging from My Heels: Confessions of an LPGA Star
    by Christina Kim, Alan Shipnuck
  • Fifty More Places to Play Golf Before You Die: Golf Experts Share the World's Greatest Destinations (Fifty Places Series)
    Fifty More Places to Play Golf Before You Die: Golf Experts Share the World's Greatest Destinations (Fifty Places Series)
    by Chris Santella

    Follow up includes yours truly nominating Rustic Canyon. Shocking, I know.

  • Sports Illustrated The Golf Book
    Sports Illustrated The Golf Book
    by Editors of Sports Illustrated
  • Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    by Darius Oliver

    The highly anticipated second volume comes to America for more design analysis and stunning photography.

  • Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    by Dan Jenkins
  • The 19th Hole: Architecture of the Golf Clubhouse
    The 19th Hole: Architecture of the Golf Clubhouse
    by Richard Diedrich

    SI Golf Plus calls this the #1 golf book of 2008.

  • World Atlas of Golf: The Greatest Courses and How They are Played
    World Atlas of Golf: The Greatest Courses and How They are Played
    by Mark Rowlinson

    New and updated, including contributions from Ran Morrissett and Daniel Wexler.

Classics
  • The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    by Daniel Wexler


  • A Season In Dornoch: Golf and Life in the Scottish Highlands
    A Season In Dornoch: Golf and Life in the Scottish Highlands
    by Lorne Ruberstein

    A summer in Dornoch.

  • Emerald Gems:The Links of Ireland
    Emerald Gems:The Links of Ireland
    by Laurence Casey Lambrecht

    Beautiful images of the classic Irish links.

  • Golf Architecture in America: Its Strategy and Construction
    Golf Architecture in America: Its Strategy and Construction
    by Geo. C. Thomas
  • The Spirit of St. Andrews
    The Spirit of St. Andrews
    by Alister MacKenzie
  • Club Life: The Games Golfers Play
    Club Life: The Games Golfers Play
    by John Steinbreder
  • Discovering Donald Ross: The Architect and his Golf Courses
    Discovering Donald Ross: The Architect and his Golf Courses
    by Bradley S. Klein
  • Evangelist of Golf: The Story of Charles Blair MacDonald
    Evangelist of Golf: The Story of Charles Blair MacDonald
    by George Bahto
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • The Missing Links: America's Greatest Lost Golf Courses & Holes
    The Missing Links: America's Greatest Lost Golf Courses & Holes
    by Daniel Wexler
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Saturday
Mar242007

Sergio's Latest Brand Building Moment

Paul Forsyth reports from Doral, where the highlight of the day was Sergio Garcia spitting in a cup while cameras were rolling.

If any under the age of 35 were actually watching the telecast, we would already be reliving this great moment in etiquette history on YouTube.

His defense is priceless:

"But it (the spit) did go in the middle (of the hole) and wasn't going to affect anyone else. If it did, I would have wiped it off."

Ah right laddie. You would have been down on hands and knees with a towel mopping up the cup. Right! 

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Reader Comments (13)

Listen to the audio after TW hits his tee shot on 14 Saturday. As it reaches the apogee of its graceful arc, again someone broke Mighty Wind near a tee box mic.
03.24.2007 | Unregistered CommenterFour-putt
Caught the replay and could not believe my eyes. A straight up punk in a gentleman's game. Of all the things you have ever thought of doing after missing a putt, has spitting in the cup ever crossed your mind?

A half dozen Tour wins and prowess in RC team play are overshadowed by his antics/temper. Shoe toss, bratty 04 Masters press conference, middle finger at Bethpage, Tiger whining, accusing a rules official of fixing in Australia, fighting with his pro-am partner, no showing the Booz Allen as defending champ, being a less popular pairing than Ben Crane and whatever else I can't remember off the top of my head.

Maybe Seve, Olazabal and his girlfriend's dad can sit him down for a long look in front of a mirror.
03.25.2007 | Unregistered CommenterNRH
There is a youtube video up already. I would post the link but it seem the blog software won't let me.
03.25.2007 | Unregistered CommenterBrad
I like the way addidas dresses him too. NOT. Who would buy and wear that stuff? Plaid pants are better than those rags.
03.25.2007 | Unregistered CommenterSteven T.
http://www.youtube.com/watch?v=3wX6VQ0KJJo

"I didn't spit, I just let it go down."
03.25.2007 | Unregistered CommenterF. X.
I am going to be 80 years old in June and have played golf since I was 8 years old. Sergio Garcia spitting in the cup after missing a putt had to be the most gross display of unsportsmanship conduct that I have ever witnessed on the golf course. He should be fined and suspended from the tour. Do we really need him on the PGA Tour?

Les Herzog
Mesa, Arizona
03.25.2007 | Unregistered CommenterLes Herzog
NRH: pretty much every time, you want the honest answer. At least I have the common courtesy to fire my dip juice into the fringe. God, Sergio, show some class.

Must be a generational thing - Sergio's my age, IIRC - but honestly, I'm having a hell of a time getting worked up about it. To hear the histrionics, you'd think he spit on a war veteran and had a leak in the nearest baby carriage. Meanwhile, there's a distinct possibility that Arjun Atwal is going to go down for street racing and the crash that killed the other driver, but there's no calls for his head. You want to talk bad behaviour, well, that's where the conversation should start.
03.25.2007 | Unregistered CommenterReverendTMac
The bright side...

it's the first thing Sergio has gotten into the hole on the green in a long time...

at least, like, four, five years, right?
03.25.2007 | Unregistered CommenterLEFTY
I found it pretty disgusting, but obviously not everyone feels this way (the Reverend...).

One thing I believe everyone could agree on is that his behavior was incredibly immature.

I see it as a the immaturity of a toddler's temper tantrum, mixed with a disgusting bodily function, like picking one's nose, urinating in public, or putting you hand down your pants and scratching.

Golf's athletes in general carry themselves so much better and more professionally than those of other sports, but Sergio is probably the PGA Tour's equivalent of a young idiot like Randy Moss in the NFL, or one of the numerous tattooed, gangster-ed young NBA "stars."

He's incredibly talented, but he probably should be in another sport like soccer. He can't seem to control himself, either with his golf or his conduct, enough to get the most out of all that talent.
03.26.2007 | Unregistered Commenter86general
Reverend TMac, it's not a generational thing. I'm not much older than Sergio, and while I must plead guilty to having treated cups less respectfully in years past, I had definitely outgrown such behaviour when I was ten years younger than Sergio is now. Suggestion to S.G.: Try flipping the ball out of the cup with your middle finger the next time you feel a similar urge. Not as noticable.
03.26.2007 | Unregistered CommenterHawkeye
I'm surprised worse hasn't happened to a golf hole on tour. Maybe that time is coming.
03.26.2007 | Unregistered CommenterAce
you guys are lucky you don't work in highrise construction spitting would be one of the least disgusting things I see everyday having said that I would not like to be the next putter although by the time I got my ball in the hole Sergios secretion would be dry
03.27.2007 | Unregistered Commenterkeith86
Not a very classy thing to do in the cup agreed but does anyone whinge when the camera focuses on 'Golden Boy' Tiger having a bit spit or when he says F**k after a stray tee shot? Not likely.

Steven T - Sergio wears 'those rags' because Adidas pay him a dumpload to do so. And it gets him and the brand noticed doesn't it? The sport's a business and it's all about marketing nowadays. BTW- plaid is sooo last century.

03.28.2007 | Unregistered CommenterPaynoNZ

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