Golfweek Considering Sensitivity Training...For Bad Cover Design**
/I wonder how those different fonts of SORRY looked on the preview boards? Jerry Potter reports:
Jeff Babineau, newly appointed editor of Golfweek magazine, has a simple task this week.And...
"We're going to say we're sorry," said Babineau, appointed editor of the magazine Friday. "We know we've offended a lot of people. We want to apologize."
Babineau sidestepped comment when asked Sunday if the magazine's advertisers threatened to cancel advertising.Here's a newsflash from the city:
"That's not my side (of the magazine)," he said.
Babineau said Golfweek would continue to cover the Tour, adding it would not "shy away" from controversy. However, he added the magazine would have to do better work to regain the public's trust.And this is disturbing considering that this cover was Seanor's idea and he ran with it:
He said management was studying the issue of diversity and sensitivity training for his staff.
Update on 2008-01-21 14:56 by Geoff
**As reader ??? noted below, Babineau said this to Richard Sandomir:
Babineau said he had not heard of any advertisers threatening to pull out because of the cover. “I’ve spent the day talking to advertisers, telling them we want to get things right,” he said. “I didn’t experience any strong anger. We have a publication with a 30-year body of work we’re proud of and we hope we’re not judged by one day. Advertisers here for a long time know that; we’re respected within the golf community.”
And then to Potter in the story linked above:
Babineau sidestepped comment when asked Sunday if the magazine's advertisers threatened to cancel advertising.
"That's not my side (of the magazine)," he said.
