"Nick Faldo enters agreement with TaylorMade-adidas Golf Co."
You can read the exciting, albeit old here. Meanwhile I've managed to procure an early draft of the press release that might explain last weekend's events:
Nick Faldo enters agreement with TaylorMade-adidas Golf Co.
CARLSBAD, Calif. -- World golf icon Nick Faldo has entered a long-term relationship with the TaylorMade-adidas Golf Company (TMaG) in a role that touches on marketing, product innovation and creation, product testing, player evaluation and blatant shilling during his on-air duties with The Golf Channel.
"Nick Faldo is one of the game's true champions, and we're excited to add such an amazing asset to the TaylorMade-adidas Golf family of truly awesome brands," said Mark King, TMaG president and CEO. "Nick's knowledge of the game, his passion and ability to offset Kelly Tilghman's ties to Nike should help us better reach with Golf Channel's puny but loyal audience."
As a TMaG team member Faldo will contribute in very few ways. In addition to playing TaylorMade® clubs and balls and wearing adidas Golf apparel and footwear in his sleep, he will be involved in the design and testing of TMaG products. He will also act as a loudspeaker for marketing and advertising campaigns during his on-air duties, glowingly evaluating only up-and-coming players using TaylorMade® clubs while posing for photos in adidas glasses, pretending to be helping in the upcoming redesign of the golf range at TMaG headquarters in Carlsbad, Calif. Faldo is also expected to offset Jim Nantz's deep admiration and love for all things Titleist during CBS golf broadcasts.
Friday, February 29, 2008 at 08:52 AM
Reader Comments (6)
Nantz is good that way. He did argue with Jack Nicklaus about the golf ball going too far a few years ago, but otherwise he maintains a separation of booth and salesman gigs.