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« Tiger's Press Conference From Torrey | Main | 50 Million Reasons We'll Be Back! »
Tuesday
Jun102008

Images From Torrey Pines, Vol 1

Why do the evacuation vehicles need a sign telling us the car specs?

2008USOpenTuesEvacVehicle.JPG

DateTuesday, June 10, 2008 at 09:46 AM Comment2 Comments | in
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Reader Comments (2)

it's branding, geoff! lexus is leveraging their position as "evacuation sponsor" to drive customer interest and stakeholder buy-in. this positively impacts the bottom line, thus delivering shareholder value
06.10.2008 | Unregistered Commenterthusgone
Evacuating from WHAT? The attack of the killer "fog monster"???
06.12.2008 | Unregistered CommenterTartanGolfGripsDotCom

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