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  • The Art of Golf Design
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  • The Golden Age of Golf Design
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  • Masters of the Links: Essays on the Art of Golf and Course Design
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Current Reading
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  • The Leaderboard: Conversations on Golf and Life
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  • A Course Called Ireland: A Long Walk in Search of a Country, a Pint, and the Next Tee
    A Course Called Ireland: A Long Walk in Search of a Country, a Pint, and the Next Tee
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  • The 19th Hole: Architecture of the Golf Clubhouse
    The 19th Hole: Architecture of the Golf Clubhouse
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    SI Golf Plus calls this the #1 golf book of 2008.

  • World Atlas of Golf: The Greatest Courses and How They are Played
    World Atlas of Golf: The Greatest Courses and How They are Played
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    New and updated, including contributions from Ran Morrissett and Daniel Wexler.

  • Golf in America (Sport and Society)
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    Fresh and well researched perspective on the history of golf in America

  • Pete Dye Golf Courses: Fifty Years of Visionary Design
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  • Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
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  • The Wow Factor: How I Turned One Idea and My Unbridled Enthusiasm Into a Golf Revolution
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  • Anticipation
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    The comedian's latest CD includes a 7 minute rant on golf.

  • Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
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    Exquisite photography and lively course reviews/essays.

Classics
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  • A Season In Dornoch: Golf and Life in the Scottish Highlands
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    A summer in Dornoch.

  • Emerald Gems:The Links of Ireland
    Emerald Gems:The Links of Ireland
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    Beautiful images of the classic Irish links.

  • Bernard Darwin On Golf (On)
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  • The Spirit of St. Andrews
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  • Club Life: The Games Golfers Play
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  • Discovering Donald Ross: The Architect and his Golf Courses
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  • Evangelist of Golf: The Story of Charles Blair MacDonald
    Evangelist of Golf: The Story of Charles Blair MacDonald
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  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
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  • Gleanings from the Wayside
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  • The Missing Links: America's Greatest Lost Golf Courses & Holes
    The Missing Links: America's Greatest Lost Golf Courses & Holes
    by Daniel Wexler
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Friday
05Sep

"If you’ve been reading the blogs, you know that it has not just been heat. We’ve also been praised for being leaders."

It's interesting to note that as soon as a major sponsor like State Farm was on the record questioning the LPGA's speak-English-you-pesky-Koreans-or-its-안녕, they rescinded their proposed penalties. Before we get to some reaction and the major question here, consider these two interviews from the last couple of days.

Michael Bush of Ad Age talked to Libba Galloway who held firm even after the State Farm comments. That was yesterday.

Steve Eubanks, in a Yahoo interview with Commissioner Bivens dated Thursday at 12:14 p.m., gets some interesting responses considering Fridays rescintion.

Bivens: Well, I’ll start by saying that, if you’ve been reading the blogs, you know that it has not just been heat. We’ve also been praised for being leaders.
See all of you who supported the commissioner in previous posts here, you provided someone comfort.

Eubanks asked about why only Koreans were targeted:
We currently don’t have any Spanish-speaking players who don’t speak English. We don’t have any Swedish players who don’t speak English, and we didn’t have any Japanese players in the Portland event, which is where we talked.
A couple of times a year, when I meet with the Korean players, they ask that I meet with the parents and guardians or their agents. That’s a group that has a unique culture and unique needs, just as the Spanish speakers or others that we don’t happen to have right now.
And here's where you have to question why she gets paid the big bucks:
Question: Were you surprised by the negative reaction this has gotten?
Bivens: Sure, when the headline is that we’re mandating English only and we’re going to suspend players, people are going to react to that. That’s not the program. Ninety-five percent of the program is about education and focus; 5 percent deals with the penalty, and we don’t expect to ever have to apply it. We’re providing all of the resources. Based on the headline and misinformation, we shouldn’t have been surprised.

This was not an announcement. This was a work in progress, and it came third-hand from a private meeting.
And wouldn't you just expect that something so clearly controversial would get out?

In an ESPN.com piece, Ron Sirak says the LPGA should have seen this coming.
This entire mess, which is embarrassing for the LPGA at best and potentially damaging to its efforts to do business in Asia at worst, could have been avoided if that "valuable feedback" had been sought before the rule was unilaterally imposed at a meeting with the Korean players in Portland, Ore., in late August. The decision to rescind the penalty was the right one, but is it a large enough eraser to eliminate the memory of the original insult?
These are huge points I don't think has been mentioned anywhere else:
The tour's single biggest revenue stream is Korean TV money. What is to be gained by offending that community?
The ultimate silliness about this entire situation is the small number of players it really affected. A well-placed source within the LPGA hierarchy said there were "perhaps a dozen" Korean players on tour who did not possess the English skills the LPGA desired. A caddie who works for a Korean player placed the number at "about five to seven."
This all seems to go back to the same point: who at the LPGA Tour is thinking about the big picture and understanding how the world might react to new policies? Clearly not Bivens or anyone she has brought in. Consider what John Hawkins wrote before Friday's news:
Blog Nation has been serving up a ton of related opinions, many of which castigate commissioner Carolyn Bivens for her sloppy handling of the matter, as if anything this administration does is executed in tidy fashion or is universally well received.

You know what I like about Bivens? Neither do I. A vast majority of the story­lines coming out of women's golf in recent years have come with a built-in negative hook, and not because the media is guilty of piling on. The language-barrier issue is a classic head-vs.-heart argument: what's good for business as opposed to what's morally right. There are a bunch of reasons not to like the LPGA's demand that its players speak English and just one obvious reason to validate the cause—so a bunch of South Korean girls can chat in the pro-am with the guy who owns the local supermarket chain.
How does she keep her job?


Sadly, for the LPGA Tour, she's a blogger's dream.That should tell the LPGA board everything it needs to know.

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Reader Comments (4)

Dude, it's not just Korean TV money, it's Japanese TV money. This is not news, at least to anyone who's been paying attention. Hawkins is dead wrong to suggest the suspension policy was ever good business. Nor is the goal morally wrong: sure, everyone benefits when the players are better able to communicate (in English, Spanish, French, Korean, Japanese, etc.). The messsge has been sent to Na Yeon Choi and Eun-Hee Ji, in particular, but what an f-ed up way to send it to somewhere between half a dozen and a dozen other players! Bivens apparently didn't try to get Lorena Ochoa (who apparently first heard about it from the press) or Se Ri Pak (who stated from the start she was in favor of fines over suspensions) on board before calling the meeting with the South Koreans. But that's what happens when there are no Koreans on the player board and only 1 Asian staffer in Daytona Beach.

Wow. Just wow.
Sounds like mismanagement to me. What would Jack Welch have done?
09.6.2008 | Unregistered CommenterSteven T.
I posted earlier on this issue and said follow the money. Still the issue, they instituted the policy because they thought it would make sponsors happy, they rescinded the policy when they found out that it make some sponsors mad. Always follow the money. They didn't think the policy implications through before implementation. That is the black eye.
09.6.2008 | Unregistered CommenterS&T Convert
Do you think the media will look inward here? They've certainly been part of the problem. It's easy to shoot holes in a swiss-cheese policy, but they're going to look pretty bad if they go back to business as usual after this.

Think AP will hire a regular for their LPGA beat who knows something about and cares about women's golf? Think Golf Channel will start showing more foreign faces in their coverage? Think reporters will learn how to interview non-native speakers? Or that announcers will learn basic facts like how to pronounce a player's name, their international record, and well-known 'human element'-type anecdotes?

Let's make Ji-Yai Shin the test case. Will the LPGA actively recruit her for their class of 2009, or will the WBO winner spend most of her time on the KLPGA and JLPGA? Will she remain huge in Asia and a 'dark horse' here? I mean, she's only 1 of 3 players in the world with the best chance to catch Lorena Ochoa next season (Tseng and Creamer are the other 2 right now)....

Seriously, if Bivens were gone and Wie quit golf, would we ever see anything about the LPGA here?

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