Rickie "Golf 2.0" Fowler
The Golfweek staffers writing this week's Monday scramble took issue with Rickie Fowler's SFX agents' hilariously dated, so-2004 branding of their new star client.
After all, he is “Golf 2.0,” (as he’s been dubbed by his management company, SFX), has a face built for Hollywood and so far makes a hole-in-one in every other Tour event he plays.
He is the next big thing, covered in flourescent Pumas, whether he likes it or not, and that’s just something that comes with about as much hype as you can fit into a 30-minute pregame show or the entire golf blogosphere.
We’re not sure if you’ve heard, but Rickie Fowler will:
• Win next week at the Viking Classic
• Win the British Open next year at St. Andrews
• Make Rory McIlory cry
• Pull the U.S. economy out of the recession, and
• Help Lindsay Lohan turn her life around and win a Nobel Peace Prize.
I must say I'm intensely jealous of the lucky interns who got to sit in on the Fowler branding meetings. One can only imagine what inconic imagery these 2.0 hipsters left on the editing room floor. I wonder if a "Next-Nicklaus" was bandied about?
Thankfully, it looks like Rickie's game is so good that he'll soon make us forget about the antics of his handlers.
Tuesday, October 27, 2009 at 08:31 AM
Reader Comments (28)
Winning the Viking Classic; now that's difficult.
CEA (Chief Executive Agent): "O.K., up next is Fowler. What are we going to do with Rickie Golf. How are we going to promote this kid? I mean look at him. He looks like an All-American Kid that should be lifting not one, but several claret jugs in his career. What are we going to do to get him there kids?"
Maggot Underling (an agent, any agent on the team): "Chief, I've got calls into several big name corps that are interested. Coke, Pepsi, RC Cola, Crest Toothpaste. (You know, P & G)(Proctor & Gamble) All are showing great interest in Rickie Golf. BIG INTEREST."
CEA (Chief Executive Agent): "Team, now we are on to something. I like what I hear, I really do, but I want some really unique branding here. Something that is going to define this kid for who he is and the Gen X he is coming from: Phenom. Talent. Ready to take over the world. I gotta tell you I really love this kid!" I say we go with Rickie 2.0. This kid is a winner! I like the sound of it!
Maggot Underlings in board room(Yes Men): Brilliant Chief! We like it! Rickie 2.0 it is!
CEA (Chief Executive Agent): O.K. whats next?
Maggot Underling: Chief, we've got Carolyn Bivens up next. We've got a few ideas: disgraced commish; Phoenix-from the ashes of the fire stuff.....
Before placing the next newest and brightest potential challenger on top of the is this the next Tiger challenger lets see if they do something novel first. Say actually winning something. While both Fowlers and Lovemarks play was fantastic this past weekend and it made for enjoyable viewing Sunday, all it turned out to be is a couple of young guys that ended up with a high finish.
TGC needs to stop acting like what Fowler and Lovemark did was groundbreaking and unique.
Now:
Rickie Fowler: What's the Whoop De Do?
jumps off the page.
I think the future of the game globally looks pretty damn good. Between Rory, Rickie, Ishikawa, Kaymer and others, it should be entertaining.
On a golf dork note, does Lovemark not seem to have the most upright Iron lies around? I think I may become a fan as a fellow extreme upright lie guy.
1) Are Fowler's outfits more suited to a golf course or a skateboard park?
2) Should Fowler's sponsors include the next High School Musical movie?
3) Should Jamie Lovemark be Rickie Fowler's fashion consultant?
I welcome any answers you may have.
There have been a boatload of PGA players who have never finished as high as 2nd in a PGA Tour event.
It was certainly notable that two players who had played a combined 4 PGA Tour events as professionals tied for 1st place after 72 holes.
Though neither went on to win, they both did finish higher than Tiger Woods did in his first 4 tournaments.
It's obviously doubtful that either will turn into a "next Tiger" but there is an awful lot to be said for the way these two youngsters mixed it up with a bunch of "seasoned golf professionals" this week.
They have both competed and won at the highest amateur levels, and clearly have the golf skills to shoot the scores necessary to win events. They looked pretty comfortable out there, which should make it just that much more difficult for the Anonymous Pro to secure a spot in the pro-am...
The trouble is, that doesn't exactly roll off the tongue, and moreover it is pretty much a given that someday North Korea is going to do something so far beyond the routine cruelty that it is currently inflicting on its own people, that "North Korea" is not going to be suitable for comedy.
Womped by a 17-year old S Korean I believe.
http://www.jamielovemark.com/images/surfStanding.jpg