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« Pinehurst #2 Finally Getting The Treatment It Deserves | Main | Rory Reconsidering The Decision He Never Made »
Tuesday
Oct272009

WHEW! New LPGA Commish Unleashes All Of The Essential Business Jargon In First Press Release!

I was worried we might get some straight shooter but judging by his first press release quote, new LPGA Commissioner Mike Whan is going to pick up right where the Brand Lady left off, at least in the B-speak department. More on that momentarily.

Ron Sirak's story about the Oct. 28 announcement calls the naming a "bit of a surprise." Golfweek was first to post to break the news by a few minutes, linking Beth Ann Baldry's story noting Whan's bio.

Whan, believed to be 44, most recently has been president and CEO of Mission-ITECH Hockey. The 1987 graduate of Miami (Ohio) University served as executive vice president/general manager of North America TaylorMade Adidas Golf from 1995 to 2000, and he also worked at Wilson.

I received the press release dated October 28 and it notes a few key details, such as this pertaining to the Rear Admiral and interim Commish, Marty Evans:

Evans will work with Whan during a transition period before he officially assumes the Commissioner helm in January 2010. Both Whan and Evans will attend the LPGA Tour Championship Presented by Rolex the week of November 16 in Houston, where a player meeting will be held and the 2010 LPGA season schedule will be released.

“The LPGA is a resurging, resilient association, and Mike will be a leader around which the wonderful LPGA staff and all of our stakeholders—players, fans, sponsors, TV partners, tournament owners and others—will rally,” Evans said. “Mike will enjoy working within the reenergized climate of collaboration that we’ve all worked so hard to create this season. I’m looking forward to working closely with him during the transition period as we celebrate the close of a tremendous season and look forward to the LPGA’s 60th year in 2010.”

Re-energized climate of collaboration? Militaryspeak translation: mopping up post-Brand Lady will make Mike look like a genius, all thanks to me.

As for the new Commish and his first words...

“It is rare to work for an organization that combines all the passions in your life, but with the LPGA, I feel I’ve been presented with the unique opportunity to do just that,” Whan said. “First, this is an association surrounded by passionate, value-driven people. Second, I’m energized by brand building and the work involved in marketing and growing a sport. Third, I simply love the game of golf—both the life lessons it teaches and the friendships it helps create.”

He's energized by brand building...he's talking life-lessons and dropping the essential G-word...but an organization surrounded by passionate, "value-driven" people? Now that's special. To slip the V-word in so artfully speaks to the great potential this man has.

Nice work committee. The blogosphere thanks you.

And by the way, don't write to tell me that he meant value in the sense of morals, character, etc... That would have been values-driven people.

By the way, anyone care to share their definition of value-driven people? I looked it up in Ambrose Bierce's Devil's Dictionary. No luck.

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Reader Comments (23)

...value-driven people push cars along the road in collaborative groups to save on fuel...but shit, someone's got to hold the steering wheel, it might as well be me...
10.28.2009 | Unregistered CommenterPickworth
So Geoff, I guess you've never misspelled a word or made a typo? No possibility that isn't the simple case here?

Obviously no benefit of the doubt to be given him, just rip into everything he says even before he speaks...

Nothing speaks to the great American ideal of freedom of speech than the ability to do that which so many in the media do so cavalierly... Of course I still read what you have to say; I wonder what that says about me?
10.28.2009 | Unregistered CommenterPhil the Author
"Value-driven" = players who don't bitch about hobnobbing with sponsors/pro-am partners
10.28.2009 | Unregistered CommenterRicky2.0
Phil, I suspect, as I bet Geoff does, that these press releases are reviewed by a half dozen people who have plenty of opportunity to clean up the language, but they didn't, so we are likely in for plenty more hilarious malapropisms as this guy deploys his version of the B-speak dialect.
10.28.2009 | Unregistered CommenterF. X. Flinn
People ... with manners?
10.28.2009 | Unregistered CommenterTodd Sentell
FX Flinn's got it right -- this guy, or the admiral or whoever is quoted in press releases never said this. THe PR people wrote it to look good and and got his [and the half-dozen others] to OK it.

Heck, this was probably written a few weeks ago and they just inserted his name into it.
10.28.2009 | Unregistered Commenterbsoudi
Value-driven = Discount greens fees.
10.28.2009 | Unregistered CommenterAverage Golfer
Value-driven = all LPGA events will now start on Mondays and tee times will be after 4pm to take advantage of cheaper twilight green fees. Fields will be reduced to 18 competitors with a cut to eight (plus ties) after Tuesday.

The LPGA combines all of his passions? Golf. Women. I wonder what the others are.
10.28.2009 | Unregistered CommenterWayne
Well this is CLEARLY a "teachable moment"...he left this one out.

"believe to be 44" ? Did Whan come out of the Cuban baseball league ? For all the weeks this search has been going on and all the silly questions and articles that have been put out about all of these candidates, it seems like a basic bit of information to have on hand. Hey Ron - if you don't know - leave it out. His age isn't central to the story.
10.28.2009 | Unregistered Commentercourt
Value driven . . . Driven by value . . . Golf & Women . . . Mike Whan has a challenge to connect those somewhat mutually exclusive terms. . . But, I also don't know anything about branding either. . .
10.28.2009 | Unregistered CommenterWisconsin Reader
"resurging, resilient association" and "reenergized" and "climate of collaboration" and "stakeholders" [but no mention of Koreans] and etc. et al and Groucho Marx.

Thank God - they have apparently dismissed all support for the "LPGA must speak English" campaign the Brand Lady floated.
10.28.2009 | Unregistered Commenterjb
Phil,
It's not a typo, as FX notes, many have their hands on these things and the release now posted says value-driven.

If you weren't so eager to lecture, you'd note that this is beautiful metaphor summing up the wonderful state of affairs in our world. Value-driven is the new values-driven. Read it and weep. And spare us the lectures.
10.28.2009 | Registered CommenterGeoff
Geoff,

It was you who lectured as you took him to task for the statement. You ripped into it by defining what was meant behind the verbage without giving the man the chance to even say it himself. The fact that a number of hands were on the release means nothing and doesn't prevent it from being a typo. That does happen quite often. It has happened to me in something I wrote that more than half a dozen people reviewed before it was printed.

I think he needs the benefit of the doubt for at least a single day. If that can't be given then it calls into question the open-mindedness one has in what they report.

For what it is worth, your still my second favorite golf writer...
10.28.2009 | Unregistered CommenterPhil the Author
Each of you needs an editor. Geoff, I believe you wrote: "Read it and wheep." I did.
And Phil, for what it's worth, it's "you're" still my second favorite, etc.
If you must be snarky about grammar and punctuation, attend first to thine own.

Out.

BG Marty
10.28.2009 | Unregistered CommenterBrig. Gen. Marty
General...

Sir, you are so right, sir...
10.28.2009 | Unregistered CommenterPhil the Author
RM comments on this post:

"It is rare to be able to post a comment on a blog that combines all the passions in your life, but with geoffshackelford.com, I feel I’ve been presented with the unique opportunity to do just that,” RM said. “First, this is a blog read by passionate, value-driven people. Second, I’m energized by the brand building Geoff has done and the work involved in marketing and growing this blog. Third, I simply love this blog—both the life lessons it teaches and the friendships it helps create."
10.28.2009 | Unregistered CommenterRM
RM

Amen
10.28.2009 | Unregistered CommenterMTB
RM, you said it good!
God help the LPGA...
10.28.2009 | Unregistered CommenterFarmingdale
Ky, I think you meant "RM, you done said it good."
10.28.2009 | Unregistered CommenterSmolmania
LOL Smols! You are right. I left out a word there. Should have known better, given my original and current stompin' grounds right here on the gnat line. Luckily the golf course is in the hills on the correct side of the line. Usually.

Farmingdale, God helps only those who help themselves. Which would seem to leave the LPGA out in the cold...

And I notice that the General must be a real General since he did not say "over and out."
I can't think of another instance where a new CEO (or Commissioner) would want to share power with an interim leader until a later start date...this struck me as odd.
10.28.2009 | Unregistered CommenterKevin
Ky, LOL. I rarely if ever invoke the name of God, but these people really are in dire straits. I knew the Rear Admiral would screw it up.

This is just unbelievable...
10.28.2009 | Unregistered CommenterFarmingdale

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