Accenture Drops Tiger Campaign After Six Years And Still No Discernible Idea What The Company Actually Does
But they were cool airport ads while they lasted...
However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
Accenture will continue to leverage its “High Performance Business” strategy and “High Performance Delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
Guess this means we no longer have to say the Accenture WGC Match Play is a guranteed appearance on his schedule?