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« Golf Digest Best New...Last For A Couple Of Years? | Main | More SNL On Tiger, Tim Finchem** »
Sunday
Dec132009

Accenture Drops Tiger Campaign After Six Years And Still No Discernible Idea What The Company Actually Does

But they were cool airport ads while they lasted...


However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.

Accenture will continue to leverage its “High Performance Business” strategy and “High Performance Delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.

Guess this means we no longer have to say the Accenture WGC Match Play is a guranteed appearance on his schedule?

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Reader Comments (30)

I think they should sign Jim Furyk to replace TW or maybe Stewart Cink or maybe Lucas Glover.
12.13.2009 | Unregistered CommenterSteven T.
They are a consulting firm, which means they borrow your watch and then tell you what time it is.

Lucky for them they separated from their ENRON accounting parent firm before that particular catastrophe.
This is a Tiger Enron, looks to me.

Elin is dumping him right after the New Year.

I just think this whole thing is so dirtbaggish and downright embarrassing that Woods will really have a hard time recovering.

Unless he really is sociopathic.
12.13.2009 | Unregistered Commenterdbcooper
They were cool ads, but I think Phil could look just as apropos (if not more so) standing in that hay.
12.13.2009 | Unregistered Commenterjason
BTW, anyone else struck by the irony of the message those ads are trying to covey and now dumping Tiger??
12.13.2009 | Unregistered Commenterjason
That's at least $9 million a year down the drain.
12.13.2009 | Unregistered CommenterLip Out
Divorces do funny things in the advertising world.

Did anybody expect Jim Nantz to be doing "Furnitureland South" ads before his divorce?
12.13.2009 | Unregistered CommenterChuck
Geoff,

Rent the movie Office Space. In addition to being a great, funny movie, it has two "consultants" who do what consultants do.

Brad
12.13.2009 | Unregistered CommenterBrad Ford
BTW - I guess we can rule out Tiger returning for the Accenture Match Play tournament.
12.13.2009 | Unregistered CommenterBrad Ford
Funny how the Cliffs community is sticking by him given his family values speech in their video.
They did drop his front page " my family and me..." though
12.13.2009 | Unregistered Commenterrob
The guilty think all talk is of themselves.
12.13.2009 | Unregistered CommenterGeoffrey Chaucer
Read Golf Digest this month for pages of pie in the face for a sponsor-Golf Digest! They have to be so embarrassed about all that hooey in the Obama article. How about Arnie telling the President to be more steadfast in his ideals and not so quick to compromise- LIKE TIGER! A complete disaster this.
12.13.2009 | Unregistered Commentertaffy
Women desire six things: They want their husbands to be brave, wise, rich, generous, obedient to wife, and lively in bed.
12.13.2009 | Unregistered CommenterGeoffrey Chaucer
Let the exodus commence....he will be a shadow of the corporate bed-bug he once projected after the fall-out is complete. Hitched themselves to a talented phony. One can only hope Tiger takes the right lessons from this. We all make mistakes...it's what one learns from them and then changes that makes all the difference.
12.13.2009 | Unregistered CommenterSir Real
Sir Real...

Great last sentence!!!!!
12.13.2009 | Unregistered CommenterMRP
Is he still on the American Express payroll? I can't see why. Nobody asked, but here are the Top Ten Accenture Business Lessons Taught by Tiger:

1) Never cooperate with law enforcement.
2) Never admit to wrongdoing unless the entire world knows about it
3) Under no circumstances should key executives be seen in public. Ever.
4) Try lying, see if it works.
5) When your business collapses, try to convince clients it's "business as usual."
6) Never ever ever talk to the media. Ever.
7) If the shit hits the fan, appeal for privacy.
8) Lawyer up, pronto!
9) Keep your mouth shut.
10) If things are really bad, quit your job for a while.
12.13.2009 | Unregistered CommenterSqueaky
What time is it, this isn't a game, go on - be a Tiger, quench your thirst, here's a dime - call someone who cares!
12.13.2009 | Unregistered CommenterSpoof Monger
DBCooper:

Your last line is interesting. My wife and I were discussing that exact possibility (that Tiger is a sociopath) today.

What set off the conversation was my mentioning the Australian TV interview (noted in a previous Geoff post) in which Tiger again repeats the mantra that "family is first." Basically, Tiger's insistence on parroting that line over and over again despite years of illicit behavior antithetical to that sentiment led us to conclude that Tiger is one of two things:

A bald-face liar.

Or

A sociopath who actually thought that he could have a family, make them a priority in his life, and still have a multitude of adulterous adventures on the down-low, which, as long as they didn't interfere with his family-life (i.e. occurred when he was away from his family anyway), did not make it wrong or false for him to say that he put his family first.

I suspect that he's probably just a bald-faced liar, but it's not impossible that he really believed that he was still putting his family first while doinking a spring-training-sized roster of skanks, which, if that were the case, would make him a sociopath.

As for Accenture, no surprise. I suspect Nike and EA sports will be the only ones left at the end of all this. Nike because it's partly responsible for creating Tiger's false image (and Phil Knight strikes me as tilting towards unscrupulous), and EA Sports because they basically won't have a golf product without Tiger involved.

No huge loss for Tiger. I wish I could sail to an island in Sweden when things aren't going my way.
12.13.2009 | Unregistered CommenterFo Shiz
OOOoooooppppppsssssss....Just Don't Do It.
12.13.2009 | Unregistered CommenterSpoof Monger
Good post, Sir Real. It makes me almost want to jump on the comeback bandwagon.

Richard Milhouse Nixon came back, so anything's possible. But then he went down the toilet again.

All these fast lanes cause my head to spin, and my hair to lose its perm.

God bless everyone.
12.13.2009 | Unregistered CommenterAunt Blabbie
Squeaky,

Your list right out of the IMG playbook - power, arrogance, disdain. Tiger was arrogant and full of himself even as an amateur. Over the years, with IMG running his career, his arrogance and disrespect for others grew to incredible proportions. He adopted the values of IMG fully and completely.

In his personal life,the nerdy golfer with the crooked teeth and Coke bottle glasses (junior high, high school days) achieved unparalleled professional success in golf. But instead of living a life of intelligence, class, and family, Tiger decided to hang around with his "adopted" big brother Michael Jordan, one of the world's great philanderers, and MJ's NBA buddies. He adopted their "Wilt Chamberlain" lifestyles, leading him to lead a life ungrounded by real values. This isn't to be sanctimonious, it's just true.

Hubris always has a way of sinking those who fly too close to the sun. Like many before him, Tiger thought he was above life's simple rule, which is that actions have consequences. Very unfortunate for him, his family, his sponsors, and any of those who thought they knew him. But the most devastating aspect of it all is that his kids will get to read all about it someday on Wikipedia. As we know, the Internet lives forever.
12.13.2009 | Unregistered CommenterGolf Lover
Squeaky,

Cute. But if you were Tiger and if I were your friend, 1 though 10 would not have been much different. He's in world of shit, but it could have been worse. Repeat: It could have been worse. He's been very well represented from a legal, if not a public relations, standpoint.
12.13.2009 | Unregistered Commentertlavin
Why do so many people hate IMG?
12.13.2009 | Unregistered CommenterShaker Heights
"Man stares into the abyss, and there's nothing staring back at him. That's when man finds his character. And that's what keeps him out of the abyss." -Lou Mannheim
12.13.2009 | Unregistered CommenterRM
IMG screwed the gold coast out of an indy car race.
12.13.2009 | Unregistered Commenterkeith86
Personally I found the Accenture campaign annoying precisely because of its focus on Tiger in situations he never really got himself into on the course. The photos were dumbly trumped up out of some media executive's desire to have Accenture appear to offer solace to executives whose business was off the rails because of the financial meltdown.Glad I won't have to see it anymore.
12.14.2009 | Unregistered CommenterF. X. Flinn
In my mind Accenture is a parallel for the whole of the American economy: it's a shell of a company with a bunch of people who don't really do anything except tell other people how they should be doing things as they make their products in China. There are no real companies that actually make things left in America anymore.

If Tiger had held a press conference the day after he crashed his truck and said "I've been unfaithful to my wife and family on numerous occasions, I'm deeply ashamed of the person I have been and I am going to retreat with my wife and try to save our marriage." This would not have been 1/4 as big as it has become....sad, dumb, prideful fool.
12.14.2009 | Unregistered CommenterPanic King
Interesting comments from Nike's Phil Knight and the Tag Heurer spokesperson. Knight saying Tiger Woods background was clean when they did the deal. I assume this was 1996, and that the feeling was he would remain clean, and therefore, there was no need to do anymore checking. Especially after 14 major titles, and worldwide sales through the roof. The latter result is even more impressive, considering the quality of Nike product I've experienced.

Tag Heurer's statement was understandably coming from a more European reference. They are only interested in athletic performance. Performance off the course is of no concern, which of course includes honesty and integrity. Their business success has surprised me, also. I find their timepieces woefully "dated" and overpriced.

Both, to a large extent, sell to a young male demographic who are impressed with signage and celebrity. Morality questions won't be too taxing until they're out of that demographic, with more money, more kids, and more wives. A few will continue their ways, which has been so beautifully illustrated the past two weeks.

Eventually, one would think, concerns for Nike and Tag Heurer should be new business from women and men, as well as growth of older demographics, and loose celeb cannons would be counter-productive.
12.14.2009 | Unregistered CommenterWarren
Geoff, if you wish, you may remove this and the above post. I've placed the former on the more appropriate Phil Knight thread. Thank-you.
12.14.2009 | Unregistered CommenterWarren
Tiger may have lost a few sponsors, but I hear that Nike is going to use him for a new spin on their "Just Do It" slogan.
12.14.2009 | Unregistered CommenterBR Pro

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