"I don't think there's much mileage in Tiger Woods anymore finishing 12 strokes off the pace."

Buried at the end of Ben Klayman's look at Tiger's lost endorsement revenue a year after his accident is this on PGA Tour ratings:

The average audience of Saturday and Sunday PGA Tour golf telecasts on broadcast networks has declined 21 percent to almost 2.8 million viewers this year, according to Nielsen.

"Tiger's still a draw when he plays, but frankly until he starts winning again he's just another golfer," said Neal Pilson, former president of CBS Sports and now head of his own sports consulting firm. "I don't think there's much mileage in Tiger Woods anymore finishing 12 strokes off the pace."