"Quite frankly, one of the things I think we learned in 2008 and ’09 is to really respect that.”

Beth Ann Baldry reports on Mike Whan's first LPGA player meeting. It sounds like the Commish has learned that Plan 2010, or whatever it was the Brand Lady tried to shove down sponsor throats, is best kept on the shelf until times are better.

When Whan was asked how he’d describe the tour these days, he said “re-emerging.” They’re in the business of renewals, and he’s reaching out to all the partners who parted ways in the past several years.

“We’re tied to the business partners we’re with,” he said. “If they’re hurting, we’re hurting. Quite frankly, one of the things I think we learned in 2008 and ’09 is to really respect that.”