New Book On History Of Equipment Regulation, Brought To You By Titleist!

Remember, I just copy and paste this stuff and slap it under the you-can't-make-this-stuff-up-files. From Titleist PR:

FROM STICKS AND STONES: AN ESSENTIAL READ FOR ALL GOLF ENTHUSIASTS

Former USGA Technical Director Frank Thomas Details the Evolution of Golf Equipment Rules

Fairhaven, MA (May 25, 2011) – One of the men most involved in writing the rules that set the boundaries for today’s golf equipment is setting the record straight in his new book, From Sticks and Stones, a comprehensive history and analysis of golf’s equipment regulations and their effects on the game.

Wow, how courageous, he's going to reveal how he blew the pooch! Got to love a good tell-all.

Written by Frank Thomas with Valerie Melvin, From Sticks and Stones dissects all the equipment-related provisions in the Rules of Golf, and explains why they were written, what they were meant to achieve and evaluates their relevance today.

I'm sure that'll have quite the honest, forthright look. It's not like Wally himself is contributing a press release blurb or anything.

"Frank Thomas has written the definitive book on the evolution of equipment as it pertains to the Rules of Golf,” said Wally Uihlein, Chairman and CEO, Acushnet Company, manufacturer of the Titleist and FootJoy golf brands.  “As the Technical Director of the United States Golf Association for more than a quarter century, Thomas was at the forefront of the decision-making process by the game's ruling bodies during the most active and critical periods in the history of golf.  He always kept the best intentions of the game top of mind and provided a voice of reason, often in the face of criticism. From Sticks and Stones is a must-read for anyone interested in the history of the game and how golf equipment has evolved over the past century."

Well, at least I know what'll be my light, whimsical summer reading.

Comments

[Lynn S.]

In the 1990's I told a USGA official that the distance one could hit a ball was becoming a problem. He said that Frank Thomas has assured them that it is at its limits and it is not going farther.

[digsouth]

With ''Sticks and Stones'' in the title, one can only conclude the chip on the USGA's shoulder, well deserved as it is.

[Dr. Drew]

The technology department didn't run the show, they reported to the I&B committee

[Mike T.]

Geoff,
Know your colloquialisms. It's "screwed the pooch," as in, "He screwed the pooch and now he's trying to sell the puppies."

Looks a textbook example by Frank Thomas.

[Hayduke]

Mike T.
http://www.urbandictionary.com/define.php?term=blew%20the%20pooch

did you see "The Right Stuff"?....nothing to do with puppies!!!

[Mike T.]

Hayduke –Read the book, saw the movie and lived the life, once removed, as the son of father in Marine aviation. In my neck of the woods, the addition of "selling the puppies" to the phrase reflects an attempt by the pooch-screwer to salvage some value from the unfortunate incident.