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Former USGA Exec Bevacqua To CAA; Steiney Next?

For Immediate Release...and only of interest to golf industry insiders. (Though I do wonder how this will impact any possible announcement tomorrow from Mark Steinberg, who has been shackled by an agreement with IMG to not reveal his future plans until June 1.)


Former United States Golf Association Chief Business Officer Joins Growing Golf Division at Agency
LOS ANGELES (May 31, 2011) – CAA Sports announced today the hiring of Peter Bevacqua, most recently the United States Golf Association’s Chief Business Officer.  Bevacqua oversaw all of the USGA’s business initiatives, including corporate partnerships and domestic and international broadcasting, among other revenue-generating areas.  At CAA Sports, he will capitalize on the momentum of its golf division to develop new business opportunities domestically and internationally across all aspects of the golf industry, for the agency and its clients.

“From creating extremely valuable partnerships and new business initiatives for the sport’s national governing body to managing major events like the U.S. Open and helping guide the growth of the sport to new heights, Pete is a one-a-of-kind executive,” said Michael Levine, co-head of CAA Sports, a division of Creative Artists Agency (CAA).  “His tremendous experience, skills and relationships will be invaluable to us as we build upon our existing golf business.”

Build upon! It's a clue!

CAA’s golf practice, which counts industry veterans Andy Pierce and Michael Rielly among its executives, represents individual clients, including iconic figures Jack Nicklaus, Tom Watson and Greg Norman; is active in event creation, sponsorship and ownership; works with golf’s major federations, including the PGA Tour, where CAA advises on entertainment and other branding initiatives; and provides consulting services to marketers, including the Royal Bank of Scotland Group (RBS), which CAA advises on all golf and sponsorship activities globally.

Et cetera, et cetera...and now for the returning love volley. We're servicing those clients!

“It has been remarkable to watch CAA’s rapid success in sports, no doubt a testament to its uniquely collaborative culture where the agency works as a whole to service its clients,” said Bevacqua.  “Golf has long been central to my life and career, so it is exciting to use my experience in and passion for the game to help accelerate the terrific momentum at CAA.”

So back to Steiney. My money was on he and Tiger venturing out on their own, but if CAA is serious about expanding their interests in golf he sure would be a major acquisition in terms of publicity (no offense Pete).

In another entertaining Pond Scrum, Steve Elling and John Huggan contemplated Steiney's next move.

Elling: Come on, John, there's something new every few days for Tiger, if not every few minutes. Last week, his agent was basically put on waivers by the only sports agency Woods has ever known, IMG. While some have wondered about its effect, the only math it potentially changes is in his bank account, not his scorecard. Like most, I don't see Woods breaking with Mark Steinberg, his agent for the past decade-plus. Steinberg stuck with Woods through thin and thinner last year.

Huggan: Can't believe Steiny's passing will make much difference to El Tigre. He'll follow his lap dog and all will be as it was before. They'll both still be lying a lot, for sure.

Elling: Most of us longtime Woods-watchers assume the two will go it alone and forge their own management agency of sorts. I asked people out there in Twitter world last week to submit names for a potentially new business alliance for Woods and Steinberg and the runaway winner was Knee-Jerk Consulting. Think about it. I rather liked IMG-String, too.

Huggan: What was interesting was the obvious relish with which IMG ejected Steiny. I suspect they have wanted him and his outsized ego out of there for some time now.

That's never stopped CAA! At least, here in Tinseltown.

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Reader Comments (9)

While I think it's a load of BS the NY Post is attaching some specific performance (or lack thereof) numbers to the Steiney/IMG story.

**Steinberg typically pulled in about $3 million annually at IMG, but only generated about $1 million in revenue last year, according to sources familiar with the matter.

"In other words, he was fired for poor performance," said one source.**

NY Post biz section actually does some pretty good work now and then but I believe this is a hack job by the reporter. Having said that, there it is...make of it what you will.
05.31.2011 | Unregistered CommenterDel the Funk
Those numbers seem low ball but who knows how much TW was docked because of morality clauses? Maybe Nike decided to play hard ball and Steiny couldn't do anything about it, hence he couldn't deliver.
05.31.2011 | Unregistered CommenterAK47
Remember when internet connections (and then the WWW) were just becoming commonplace and e-mail addresses (and then domain names) often had 'online' or 'web' in them because people weren't as used to seeing the '@' sign (and then 'http://' etc.)?

Is CAA doing a throwback tribute to those days:

I wonder if the addresses of the individuals follow that same format e.g., or
05.31.2011 | Unregistered CommenterCarl Nelson
Steinberg was only responsible for 3 athletes by the end at IMG (Annika, Stricker, and Tiger). Most of what he did for them was running the golf tournaments, and the rest of the IMG golf platform.

I do wonder how much what happened with the Australian Masters may have factored into things though. IMG basically saved that tournament in the last few years, and then it got crapped on with the new schedule.

I take anything in the NY Post w/a huge grain of salt though.
05.31.2011 | Unregistered Commenterelf
@ elf, NY Post actually do a pretty good job most of the time. The paper damn sure had more integrity than the NY Times! Then again, that's not saying much...not much at all.
05.31.2011 | Unregistered CommenterDel the Funk
As David Thompson has written, "Hollywood is prepared to let the club be run by raving egotists, indictable rascals, desperate addicts of one thing or several others, betrayers, connivers, hypocrites, and foul-mouthed swine."

And as has been written elsewhere "You"ll never work in this town again, unless I need you."
05.31.2011 | Unregistered CommenterBuffett
I think my definition of entertaining is different than Geoffs. :-)
05.31.2011 | Unregistered CommenterOWGR Fan
CAA is the Canadian Automobile Association.
05.31.2011 | Unregistered CommenterJohnny Canuck
Seems like a great step up from business duties at the USGA.
06.1.2011 | Unregistered CommenterCheeks

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