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Tiger Trails Paris Hilton, Kanye, Arnold, Charlie Sheen In Unpopularity Race

Thanks to reader Rick for noticing in yesterday's Ipsos survey of celebrity and most trusted personalities "whose endorsement of a company would be most likely to drive business." I suppose we should take a list topped by Betty White (really?), Denzel Washington (really, really?) and Sandra Bullock (really, really, really?).

But on the unpopular side, Tiger's in mighty fine company.

At the other end of the spectrum, only two of the 100 celebrities asked about were viewed unfavorably by an outright majority of respondents: Paris Hilton (with 60% expressing an unfavorable opinion of her vs. only 12% a favorable one) and Charlie Sheen (52% vs. 22%). The next most unpopular personalities among those rated are: Britney Spears and Kanye West (each of whom is viewed unfavorably by 45%), Arnold Schwarzenegger (44%), Tiger Woods (42%), Kim Kardashian (38%), Mel Gibson (33%), Donald Trump (31%), and LeBron James (29%).

Several of these 10 personalities – Tiger Woods, Charlie Sheen, Paris Hilton, Britney Spears – are more widely disliked by women than they are by men. The others show relatively comparable proportions of male and female detractors.

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Reader Comments (55)

i suspect that's is at least in part because urkel is less well-known than those other people - and getting increasingly less well-known as the months go by without a win.
08.19.2011 | Unregistered Commenterthusgone
he shouldnt feel bad: he was just named worst tipper on another list yesterday
08.19.2011 | Unregistered Commenterchicago pt
He can't finish number one anywhere anymore it seems.
08.19.2011 | Unregistered CommenterTroglodyte
Man...I can't believe how low this site has sunk....Donald Ross and Paris Hilton in the same space?...c'mon can't need the ink that bad.
08.19.2011 | Unregistered Commenterrb
rb, you can't have your surlyn and eat it, too.
08.19.2011 | Unregistered CommenterChester
What a list to be on. That has to be a major endorsement killer. Assuming Woods still has a measurable Q rating outside Japan, the only others that list who might have any Q rating at all would be LeBron and Trump. The ability of any of the others to get any sort of endorsement money is virtually zero.
Wood's winner's cheque income has dried up, I seriously doubt he has any royalty-type income coming in, and now to be on a list of zero-value celebrities in terms of endorsement potential? How much longer will the Nike and EA money last? If there are no wins on the horizon he is literally going to have to contract himself out to some type of traveling freakshow circus where people will pay something to see a washed up former icon.
08.19.2011 | Unregistered CommenterMarky Mark
It would be interesting to compare the equivalent Japanese rankings. I suspect Ben Gay Tiger rates a wee bit higher over there.
08.19.2011 | Unregistered Commenterpasaplayer
Imagine how this contrasts with the sales pitch Steinberg has been tossing at A) existing clients and B) prospective ones.

The old bromides that "winning cures all ills" and that America is the "land of second chances" are true to some extent, but this guy and his handlers have so decimated his parallel images -- the personal and professional -- one has to wonder if they'll ever apply in this case.

No doubt TW has to exercise a "180" with respect to a number of issues to even have a shot with potential sponsors. Retaining Steinberg is not a means to that end.

For either of them . . .
"Tiger Trails...." There's still time.
08.19.2011 | Unregistered CommenterAverage Golfer
As far as women are concerned, I don't think it matters how many tournaments he wins from here on out - the only thing that would salvage would be remarrige to a nice girl (not one of his typicals) and then exemplary performance from there on out. Not going to happen though, so he might as well have fun !
08.19.2011 | Unregistered CommenterBrianS
Not a real option, is he, for a nice woman (like the one he tossed away, even if she did sign on to be a trophy wife. So many of the other ones have managed to go the distance, but none had to put up with this sort of garbage).

35, uncool in the first degree, possibly injured out of his one known activity and with a reputation that will make him toxic for years to come.

Not choosing wedding gifts at the moment. Chapter 11 is on this horizon.
08.19.2011 | Unregistered CommenterKCMG
KCMG - . chapter 11 is a long shot since after all he probably has the first dollar he won in Las Vegas!!!!!!

Maybe his renowned cheapness will be a blessing since he no doubt watched where every penny, yen, euro, bhat, RMB and franc was spent....not to mention his total control freak nature to begin with...however, cash flow is a bitch and his income is rapidly diminishing...
08.19.2011 | Unregistered Commenterbrad hamilton
Classic case of "What have you done for me lately?"

I bet Tiger is now (slowly) realizing that burning all those bridges on his way to the top of the game is coming back to bite him in the ass. He could have teed it up this week in Greensboro...but he said he has his kids this problemo with that explanation...however, it has been reported that he's been doing promos for his next signature EA video game. He is so full of $hit his eyes are getting even browner.

I still am having a hard time getting over the fact that TW still plays video games!!!!!????? Come on's long past time to put the toys away and start living/acting like a MAN!!!
08.20.2011 | Unregistered Commenterjohnnnycz
1540–50; < Late Latin rīdiculōsus laughable, droll, and Latin rīdiculus (adj. derivative of rīdiculum ridicule); see -ous
1665–75; < Latin rīdiculum a joke, equivalent to rīd ( ēre ) to laugh + -i- -i- + -culum -cule2
2009-11; < American English Tiger Woods (also Late Latin)
Family obligations at a EA event? Wow this Tiger guy is the biggest douche bag on the planet, right along side Mr Trump himself.
08.20.2011 | Unregistered CommenterA3golfer
Yes, because it's not like he could have an event with EA Sports on Tuesday and the kids for the week-end....

Plenty of legit reasons to jump all over Mr. Woods. Not sure if this is one of them.
08.20.2011 | Unregistered CommenterSari
Cool. Guess he is only going to print 50MM in endorsements next year instead of 100mm. At the end of the day, people need to realize that without Tiger playing at a high level again, professional golf will be back to the same level as tennis is right now. Just ask any PGA touring pro, if you disagree. Just a fact of life.
08.20.2011 | Unregistered CommenterDanny Boy
If there had been no particular reason for him to play (i.e. he was already qualified for FedEx, he had made the cut at the PGA) and someone asked him was he playing Wyndham and he mentioned family commitments, it is certainly possible that he could take some other commitments early in the week and then entertain his children for a long weekend. In tat sense, Sari is correct.

But the circumstances were not as I proposed. This is a player who brays to all and sundry that he "needs reps," yet is running out of options. When asked about one option that might have opened up a lot, including the prospect of $10 million, he gave one story (yet to be confirmed). Even if he is truly on kid custody this week, don;t his people realise the bad optics of using the kids as an excuse and then being essentially caught, since it was not mentioned, flagrantly shilling for cash?

And to think some people. including me, were thinking he might play in Europe. Not without an appearance fee -- and probably the usual one will be "demanded" -- does he leave US air space. That is probably why he declined Monty's invitation to play at Gleneagles -- a high profile event, a good field, a course he might qualify to play on in the next European location Ryder Cup. I'll bet Johnnie Walker declined to put up the baksheesh. May Omega and Dunhill and all the rest follow suit.
08.20.2011 | Unregistered CommenterKCMG
IIRC, didn't Tiger's father once state that a bad marriage might be one of the two things that could harm his career? The other one might have been injury. I guess both came true. The latter exacerbated by not following doctors' orders and the former by his own actions.
08.20.2011 | Unregistered CommenterMrs. Mashie
Thanks for the reminder on Pops' warning, Mrs. Mashie. I bet he never thought his own kid would be the one to trash the marriage. Or maybe he did!
08.20.2011 | Unregistered Commenterpasaplayer
Tiger says he needs "reps" to improve - well, he is not going to get what he says he needs to improve. So, he is basically done.

The Australian Open has a cut. So, he may (probably) only get two "reps" between now and Torrey Pines (and may only get two "reps" there. His own tournament requires players to be in the top 50 to get any consideration for a special invite. And the Presidents Cup is basically farting around with other team mates which is worth sh*t all when trying to get back into tournament shape.

So Tiger is basically admitting to us that he will not improve because he isn't getting and will not get enough "reps" into the future that he claims that he needs. Amazingly someone who had no doubt and never saw an obstacle that he did not think that he couldn't over come has morphed into one of the biggest pussies in professional sports.

And, when the heck did the weight room term "reps" ever become common vernacular to describe a "round of golf"? Is this one of Tigers hugely lame attempts at sounding cool, by trying to invent golf slang. He's a weenie as well as a pussy.
Where did Hitler fall on the survey? Bin Laden? John Wayne Gacy? Shallow goofballs who take time to answer such surveys?
08.20.2011 | Unregistered Commentergov. lepetomane
Mr. Danny Boy - don't fret, there have been plenty of Tiger lovers here as well. They have just become less vocal as their hero slips further into the abyss.

Mr. gov - Hitler, Bin Laden, and Gacy are high up on the most hated dead people list. It is only Tiger's game that has died.
08.20.2011 | Unregistered CommenterGorsegolf
@mrsmashie - It was Dan Jenkins who foretold what could derail the Tiger train. And he made the comment in 2000 (!) in Golf Digest.
08.20.2011 | Unregistered CommenterEast End Golfer
Did Tiger make a bad marriage? Or did he make a marriage bad?

Why is it always someone else's fault when it comes to Tiger Woods? From where I am sitting, it is all his own. Something he is being protected from (by his paid "friends").

He is so chronically dishonest he becomes beneath consideration. But because he was once a great golfer, he is apparently beyond criticism in some eyes. It's a little weird.
08.20.2011 | Unregistered CommenterKCMG
I cannot believe that anyone anywhere could have anything nice to say about Tiger as a human being, unless of course your doing reps with Steiny. "REPS? Its a PROCESS." Whatever dude. Regardless of whether he wins 5 or 10 or 20 more majors it will never cover up the fact that he is and will always be a corporate robot with no soul. Hello World. Yes I am a hater, but I would still watch him play and root for the underdog, which soon will be Tiger.LOL. Tiger the underdog? Steiny? We got a new way to raise your clients favorbility rating!
08.20.2011 | Unregistered CommenterA3golfer
08.20.2011 | Unregistered CommenterHolden Caulfield
Tiger worshippers berating Tiger bashers for not saying anything nice about Woods is like Yankees fans berating Red Sox fans for never saying anything nice about the Yankees. It will never happen. Sports loyalties don't include balance or compromise.

It is stunning that Woods' fans cannot understand this.
08.20.2011 | Unregistered CommenterRob

Don't fret, I'm not losing any sleep over it. I have more important things to worry about. Count me as one of Tiger's supporters, along with all of my golfing friends, because of what he has accomplished in the game and the level of excitement he brought to golf when he played at the highest level. He cheated on his wife- Newsflash, it's old news as far as most people are concerned. Nobody cares anymore. It's stunning that some people can't understand this fact.
08.20.2011 | Unregistered CommenterDanny Boy
I think the Tiger discussion has little to do with "sports loyalty." A lot of people, self included, who find this individual repugnant beyond belief do not deny his greatness as a golfer over a long term, nor deny the excitement he brought to the sport by sheer excellence., (Some of us are less thrilled with the dross he dragged in with him, who have skewed the alleged interest in golf itself with their Jerry-Springer-like devotion to someone who turned out to be quite a Jerry Springer type hero). Even his most severe critics would not be averse to seeing him return to form.

But the criticism is not of sport, nor of a sportsman going through a slump. It is of egomaniacal and abhorrent behaviour. Being a creep, or whatever term you prefer for a human being who acts as revoltingly as this one continually does. He can win 18, 19 majors, or 25, but he will now go down in the history books as one of the nastiest pieces of action ever to bestride a golf course. And his most slobbering, defensive fans, of course, will be tarred accordingly.
08.20.2011 | Unregistered CommenterKCMG

Don't beat around the bush; tell us how you really feel!
08.21.2011 | Unregistered CommenterSari
KCMG, "repugnant beyond belief"? Your comments are far more repugnant. Tiger's behaviour is common in the real world. Get over it. Get a life.
08.21.2011 | Unregistered CommenterBuffett

You are definitely in the minority, my friend. Everyone that I know, especially, my golfing friends are big fans of Tiger and frankly, golf is far less interesting without him in the mix. The negative vitriol that you spew, just shows you how pathetic your own little life is. From this perspective, you're intense obsession with his every act and word just proves that you're the creep in this equation.
08.21.2011 | Unregistered CommenterDanny Boy
Tiger lovers (vs. haters) take note. As inspired by Danny Boy above, and as has been opined here before, Ty Cobb and TW are much alike, and, I suggest, will be remembered similarly as well. Their names are in the record books; those who saw their talents thought them marvelous performers. But anybody who knew them in real life, or real life as reported/recorded, has no doubt as to their despicable nature, sociopathic conduct, and narcissistic temperment. Nothing new here. Just human nature betraying itself for those who have been blessed with more talent than character. As the world turns. Welcome to TW's new normal, albeit it's getting old at 19 months.
08.21.2011 | Unregistered Commenterpasaplayer
21 months. But who's counting?
08.21.2011 | Unregistered Commenterpasaplayer
Funniest thing is that Barry tops the list! Why isn't he included?
08.21.2011 | Unregistered CommenterDel the Funk
@ pasaplayer

I'm starting to think that you're delusional. Have you taken your meds today? I don't know much about Ty Cobb and I would garner that 99% of the world's population doesn't either, so I doubt many people would make that comparison.

"But anybody who knew them in real life, or real life as reported/recorded, has no doubt as to their despicable nature, sociopathic conduct, and narcissistic temperment" First off, it's "temperament"

Just to prove my point as a Tiger supporter (lover just seems so lame to say, don't you think? But for all those that worry so much about finding your true loves out there, i guess that's why you're so upset his marriage didn't work out.

1) "People are just crazy about Tiger Woods, they love Tiger Woods," Matt Kuchar said during Barclays media day at Plainfield Country Club.

2) "Having played with Tiger since 1997…there's an old saying that class is permanent and form is fickle,” Westwood continued with a small smile. “He's the classiest player I've ever played with...

3) The Earl Woods Scholarship Program congratulates Avni Patel, Bianca Angeles, Stephanie Chae and Omar Villa, who received their bachelor's degrees from UCLA, UC Berkeley, UC San Diego and UC Santa Cruz, respectively. The Tiger Woods Foundation has had the pleasure of watching these four scholars grow, and their hard work, commitment and dedication have allowed them to reach very high goals.

4) "Good question," Darren Clarke said, pausing briefly. "Because beneath it all, beneath all the stuff that's happened, self-inflicted or otherwise, he's essentially a really good kid - a man - beneath everything. Sometimes his media image has been portrayed in a very poor, poor way, some of that, again, from some of the stuff that he's been through. But underneath it all, he has been a tremendous friend to me.

5) "Tiger still is golf, really," Graeme McDowell said. "It's exciting to have him back."

6) Among his peers, he has always been popular because of the way he plays golf and because the TV interest he created made them all rich. They love having him as a teammate at the Ryder Cup and Presidents Cup. He is one of the guys that week. Stewart Cink " I think he may be gun shy about getting close to people, either his fellow competitors like me, caddies, the media. He's a really private guy. But once you get to know him, he's really good to be around."
08.21.2011 | Unregistered CommenterDanny Boy
The counter attack Tiger Butt-smoochers!

I think their Tiger Woods Underoos have cinched up a bit too tight after reading that their hero was under attack. Whatever.

@Danny Boy - to say that Tiger-detractors are in the minority is delusional. Have you seen the decimation of Tiger's endorsement revenue? This would not happen if people were crazy about Tiger and everybody loved him, as you quoted Kuchar This has happened because he is a bum and consumers don't want to see his name attached to products that they buy.

Even though I am not a fan, it is exciting when Tiger is in contention. However, with the exception of a few more teasers in the future, he is finished. Karma guarantees it.
Danny boy get a life. He is a phony and your boy crush will do nothing to hid that fact
08.21.2011 | Unregistered CommenterHolden caulfield
Just re-watched The Godfather trilogy (and, yes, the third isn't as good). All this "respect" for whoever made them the most money.

As far as I am concerned, that particular tribute from the colleagues is pro forma. Let's see some genuine affection. Sounds as if Clarke were sincere, but his is a long-distance, hail-fellow-well-met type of relationship, and he may actually have genuine empathy in his makeup. As for the rest -- it's all by the book. The fear that kept them silent for a decade, bought off with the better purses for being forever 48th, and a perhaps nobler reluctance to pile on. These days, Da Man will do it to himself.
08.21.2011 | Unregistered CommenterKCMG

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