The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

January 29, 2012

“The key for us is plurality."

January 29, 2012/ Geoff Shackelford

Jason Sobel explains that only Steve Stricker is paid to wear FootJoy clothing, while the rest of the players in it just don the stuff out of their love for free performance fabrics. Thanks to reader Lloyd...

“The key for us is plurality,” FootJoy president Jim Connor said. “It’s to have a balance throughout our Tour roster. From the first-class group in the top-20, the business class group from 30-50, then the coach group, which is all the way up to 125 and non-exempt. We’re always looking to make sure we’re balanced and have representation in all of those groups. We’re never looking for one or two players to drive our business. To us, that’s a risky strategy and it’s not effective.”

I don't mean to be picky, but technically, the top 20 aren't flying first class these days. More like NetJets. But other than that, it was a fantastic metaphor!

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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Thanks to @collin_morikawa for capping off a great week in style with the lowest final 36 holes in major history, and to the @pga and @pgatour for putting on a safe, well orchestrated week in tough circumstances. Nice of @stephencurry30 to stop by fo

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@tigerwoods practicing at Harding Park, 2020 @pgachampionship Monday. He looks focused and flexible. Watch the first shot, his tee ball on the 4th with such a full throttle swing he had a bit of a Greg Norman follow-through. With an unfriendly breeze

Unorthodox at the (almost) top, Classic at the finish. @matthew_wolff5 @thegenesisinv

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