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Thursday
Oct112012

PGA Tour Ratings '12: NBC Pulls Well Ahead Of CBS

Sports Business Daily's Austin Karp sums up the PGA Tour's numbers rising in 2012, with NBC showing a 45% increase (3.43 avg viewers) and CBS a 20% spike (2.75 million). Golf Channel was up 23% with a average of 847,000 viewers.

But check out the chart with Karp's item. It includes 2011 numbers, where NBC and CBS posted nearly identical average viewer numbers (2.3 million for NBC to 2.2 million for CBS).

I'd be curious to see if this lead in 2012 is the product of CBS having more telecasts and a few rainouts, or perhaps the NBC-Golf Channel synergy providing better promotion and telecast lead-ins?

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Reader Comments (9)

Geoff, anyone seen online viweing stats for this year? Be interesting to see how the majors did since most were on different platforms (Masters.com, ESPN for British Open, PGA and Ryder on the PGA/Turner platform).
10.11.2012 | Unregistered Commenterpaul kapustka
How about the 30 minute lack of coverage between Golf Channel and CBS? I'm sure that doesn't help their viewership.
10.11.2012 | Unregistered CommenterHoush
How quickly we get spoiled, I remember growing up and golf was only on from 4-6pm...
10.11.2012 | Unregistered CommenterViz
The Jim nantz effect.
10.11.2012 | Unregistered CommenterRub the grundle
Nantz is the best in the business, far superior to that toady Hicks.
10.11.2012 | Unregistered CommenterChema
Who would have ever guessed a smarmy host coupled with shameless corporate shilling at every turn would be off putting?
10.11.2012 | Unregistered Commenterjjshaka
Nantz is number one out of 2. Not a glowing recommendation. At least you don't notice hicks. The masters with nantz' reverence is intolerable.
10.11.2012 | Unregistered CommenterRub the grundle
More Monty! No joke!
10.11.2012 | Unregistered CommenterRobert Matre

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